To enable any kind of social media strategy, you need a door opener. An entry point to help you reach the people and places you need to be. A social map can help you with this.
Citation preview
1. Mapping Your Way Through Social Media Creating the social
road maps to guide you to your destination
2. What is a Social Map?
Think of it as your Social Media GPS . You set your location (
keyword ); set your destination ( target audience ); then tick off
all the interesting waypoints in-between ( where and what the
conversation is ).
Simply put, a social map connects you to your target audience
and everyone and everything along the way.
So where do you start?
3. First, you need the Location
Lets say you have a client pitch in the tech industry. They
have a cool new widget for car owners that detects imminent
blowouts of tires. Using this basic info, you can set your start
point location (your strongest keyword):
4. First, you need the Location
Lets say you have a client pitch in the tech industry. They
have a cool new widget for car owners that detects imminent
blowouts of tires. Using this basic info, you can set your start
point location (your strongest keyword): car tires
5. From your location, you can start to think of the other
inhabitants that would live in the same space (your
sub-keywords)
6. From your location, you can start to think of the other
inhabitants that would live in the same space (your sub-keywords)
manufacturers
7. From your location, you can start to think of the other
inhabitants that would live in the same space (your sub-keywords)
manufacturers consumers
8. From your location, you can start to think of the other
inhabitants that would live in the same space (your sub-keywords)
manufacturers consumers publications
9. From your location, you can start to think of the other
inhabitants that would live in the same space (your sub-keywords)
manufacturers consumers publications case studies
10. Why the inhabitants?
To understand where your audience is you need to understand who
your audience is:
11. Why the inhabitants?
To understand where your audience is you need to understand who
your audience is:
Manufacturer who has the best record in car tire safety?
12. Why the inhabitants?
To understand where your audience is you need to understand who
your audience is:
Manufacturer who has the best record in car tire safety?
Consumer what are potential customers saying about car
tires?
13. Why the inhabitants?
To understand where your audience is you need to understand who
your audience is:
Manufacturer who has the best record in car tire safety?
Consumer what are potential customers saying about car
tires?
Publications what the experts are saying
14. Why the inhabitants?
To understand where your audience is you need to understand who
your audience is:
Manufacturer who has the best record in car tire safety?
Consumer what are potential customers saying about car
tires?
Publications what the experts are saying
Case studies is there anything that would result in a negative
view of the widget before its even launched?
15. Why the inhabitants?
To understand where your audience is you need to understand who
your audience is:
Manufacturer who has the best record in car tire safety?
Consumer what are potential customers saying about car
tires?
Publications what the experts are saying
Case studies is there anything that would result in a negative
view of the widget before its even launched?
Youve got your appetizer - ready for the juicy stuff?
16. Now the deep down fun begins!
17. The great thing about new locations are the cool places you
can find when visiting for the first time so lets go expand our
social geography!
18. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies
19. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear
20. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone
21. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone
pirelli
22. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone pirelli
tire rack
23. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone pirelli
tire rack canadian tire
24. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone pirelli
tire rack canadian tire walmart
25. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone pirelli
tire rack canadian tire walmart top gear
26. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone pirelli
tire rack canadian tire walmart top gear tire review
27. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone pirelli
tire rack canadian tire walmart top gear tire review car
magazine
28. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone pirelli
tire rack canadian tire walmart top gear tire review car magazine
consumer reports
29. You know your starting location; you have the destination
in mind now you just need to fill in the journey manufacturers
consumers publications case studies goodyear bridgestone pirelli
tire rack canadian tire walmart top gear tire review car magazine
consumer reports traffic safety agency
30. By thinking about the natural keywords around your product
or service, youll be primed to find out where the conversations are
taking place. Conversations that are key to a successful product
launch or brand exercise. And these conversations? Theyre your
31. DESTINATION!
32. Welcome to your destination. We hope you enjoy your stay
here here are some places you might want to visit while youre here.
(or, now that you have all your keywords, places to start entering
them to find your audience)
33.
34.
35.
36.
37. and these are just some of the free and easy tools to get
you started the premium depth is up to you!
38. Every business venture is a journey. Every successful
journey needs a plan. Every plan needs a strategy. This is your
introduction to the journey. The strategy? Well thats a whole other
journey altogether