Marbral advisory Digital Survey Results 2016

[email protected] www.marbraladvisory.com

10 Interesting Stats About Digital Readiness

Digital Survey Responses – August 2016


How do you remain informed of digital trends

within your market?



What are the greatest digital threats and opportunities facing your market today?




Digital Strategy – Do you have one and is it

effective?


Nearly ¾ claim to have a digital

strategy

¼ believe it is not very effective


DIGITAL CULTURE | LEADERSHIP |

MINDSET


Nearly ¾ claim their organisation has a digital culture

Digital Culture

Considers how digital can be embedded in its business models, its customer journeys and even its

processes and agility


Over ½ believe their organisation is led by a digital leader

Digital Leader

Someone who is digitally fluent; able to integrate digital thinking into everyday management,

encourage collaboration at all levels and incentivise employees to develop digital

competencies


Digital leaders can be found throughout the organisation, rather than just at the head

Where can digital leaders be found?


DIGITAL IMPLEMENTATION



More than ½ either have no plan, or do

not know if there is a plan to develop digital

skills within their organisation

Digital Skills Development


Almost ¾ claimed they did not know if

performance was linked to the

development of digital skills, or

believed that it was not a factor in

performance reviews

Digital Skills and Performance


Contact UsT: +44 1534 744 303E: [email protected]: www.marbraladvisory.com

Would you like to submit your entry to the digital change survey?Visit: https://www.surveymonkey.com/r/MarbraldigitalchangeSS

Business

Marbral advisory Digital Survey Results 2016