Marketing as Conversation: How to Interact with your Community … through your website

Marketing as Conversation:

David Lee King, Jeff Dawson, & Gina MillsapPLA 2010, Portland, OR

how to interact with your community ...

http://flickr.com/photos/pulpolux/151179802/

through your website

Monday, March 29, 2010







http://www.flickr.com/photos/jakecaptive/71298126/
























http://www.flickr.com/photos/lanuiop/401252404/

they are talking





are youlistening?




What’s TSCPL Doing?

in the websiteoutside the website


in the website


in the website


in the website


in the website


in the website


outside the website





outside the website



video

http://flickr.com/photos/psilver/2572105282/




video



outside the website








The Libraryin your pocket


http://flickr.com/photos/gaetanlee/118885175/




The Lester Public Library Experience


Lester Public Library loves flickr Monday, March 29, 2010

Flickr is the center of our social universe


“A picture is worth a thousand words”

Our story…Monday, March 29, 2010





Create Sets and Collections



Capture the very human and collective story of your town


OUR CANDID COMMUNITY


SHARING


OUR SHARED


EXPERIENCE


WITH EACH OTHER

AND…


WITH THE

WORLD.


BROUGHT TO YOU


BY THE LESTER PUBLIC

LIBRARY




You say you want an evolution ...



Everyone’s online!


I hear “I saw you on the website.”

I have direct interaction even if we’re not face to face.

The library has many faces.

Information is updated more quickly.

We have a number of voices & opinions on our website.

What librarians say…….

I share my expertise in ways I wouldn’t with traditional reference service.


It makes me proud that our library provides this venue for teens.

I’m very disappointed in how the library is handling its reduction in funding. This made me vomit profusely!

Abraham Lincoln fought vampires?What customers say….

I love this library!

The Africa Everyday Exhibit was outstanding and the website rendition was where I saw it first.


Library service is really all about connecting with people and building relationships.




Getting personal


Lissa Staley, Book Evangelist


http://www.flickr.com/photos/mattj/54402071/




http://www.flickr.com/photos/jblyberg/4028376129/

model the way




writetoyourbestfriend

http://flickr.com/photos/adrianclarkmbbs/3041954566/




leave space for others

http://flickr.com/photos/sharynmorrow/353307844/




ask!

http://flickr.com/photos/oberazzi/318947873/






Branding

Lester Public Library, Two Rivers, Wisconsin on Internet Social

Networking Sites.



http://images.google.com/imgres?imgurl=http://vanelsas.files.wordpress.com/2008/04/logo_facebook-rgb-7inch-746400.jpg&imgrefurl=http://vanelsas.wordpress.com/2008/04/21/5-ways-facebook-can-leverage-their-platform-and-start-justifying-a-15-bln-valuation/&h=602&w=1600&sz=41&hl=en&start=30&um=1&tbnid=lE0iuiR_BjKVuM:&tbnh=56&tbnw=150&prev=/images%253Fq%253Dfacebook%252Blogo%2526start%253D20%2526ndsp%253D20%2526um%253D1%2526hl%253Den%2526sa%253DN

http://images.google.com/imgres?imgurl=http://vanelsas.files.wordpress.com/2008/04/logo_facebook-rgb-7inch-746400.jpg&imgrefurl=http://vanelsas.wordpress.com/2008/04/21/5-ways-facebook-can-leverage-their-platform-and-start-justifying-a-15-bln-valuation/&h=602&w=1600&sz=41&hl=en&start=30&um=1&tbnid=lE0iuiR_BjKVuM:&tbnh=56&tbnw=150&prev=/images%253Fq%253Dfacebook%252Blogo%2526start%253D20%2526ndsp%253D20%2526um%253D1%2526hl%253Den%2526sa%253DN

Two Rivers facebook






Put it Together, Keep it FreshTake a photo from flickr:


Blog it


Cut and Paste The post from Blogging LPL into MySpace blog


Drop it into facebook


This tweet aims twitter users to the photo in flickr


Creating an online “buzz”


The conversation may not happen online, the conversation begins in homes, at the

coffee shop, the department store… developing recognition outside of the

library – for your library.


Impact on Lester Public Library Willing to go where potential customers are, social

networks – targeting an entirely NEW customer base. Gaining state and national recognition. Gaining international recognition (Japan and Germany) Elevating awareness on the local level, increased

transparency. Presenting marketing alternatives to local business leaders. Consulting with local businesses on social networking. Placing us directly in homes, on prospective library patron’s

computers, laptops, handheld devices, etc. These tools are basically free but my time is valuable.

Making time to make it work can happen. I am now expected to shoot photos of community events.

Library staff are involved – experimenting with our Web page and social network tools.

Ultimately, it is Lester Public Library’s mission in action: Read, Discover, Connect, Enrich.



Gina’s RealLibrary




Thanks!

tscpl.org/deweyMonday, March 29, 2010



Business

Marketing as Conversation: How to Interact with your Community … through your website