A quick overview of the survival strategies for the Attention Economy and the Billion Channel Universe.
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Marketing in a billion channel universe
Jeremy Epstein
Marketing Navigator [email protected]
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Was it only a printing press?
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Tools vs. Implications
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#1: Power of Permission
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#2: Ridiculous Reach of the Individual
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#3: Its an Attention Economy
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#3: Its an Attention Economy
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#3: Its an Attention Economy
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49% Watch to End
Youve got 90 Seconds
Go!
10. From WHOM DO We Earn Attention?
11. Anyone with whom we come in contact
The Community
12. I like this! Check it out!
I wouldnt have thought of that, but what a great find!
The Network Does the Targeting
13. Through high-powered WOM machines
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Word of mouth is the primary factor behind 20 to 50 percent of all
purchasing decisions.
Doubt the Power of WOM?
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Be Remarkable
2
Be a Good Storyteller
Build a Dandelion Marketing Culture
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4
Build a Community that Cares
4 Survival Strategies
16. Be Remarkable!
No One Shares Boring Stuff With Their Friends
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Business Cards Can Be Remarkable!
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Youre JNJ. Whenever the hell you want.
Invoices Can Be Remarkable!
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Embarrassment or Opportunity?
20. Build a Dandelion Marketing Culture
Spread Seeds Knowing Some Will Thrive, While Most Will Die
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Make Everyone a Marketer
22. Nurture a community that cares
Community Driven Marketing
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Activate
Identify
Cultivate
www.communitydrivenmarketing.com
Community Driven Marketing
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Only 15%
Are
Influencers
They Create Only 30% of the Buzz
Identify Raving Fans
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Connect Like-Minded People
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65
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Cultivate to Earn Permission
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Activation
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Marketings Darwinian Moment
28. Thanks for YOUR attention! [email protected]
Twitter: @jer979
Linkedin.com/in/jer979
Facebook.com/neverstopmarketing
www.neverstopmarketing.com
