Marketing and the Social Enterprise

Ross PiperSVP Salesforce

Ten Year Computing Cycles10X more users with each cycle

1960’s Mainframe Computing

1990’s Desktop

Cloud Computing

2000’s Mobile Cloud

Computing

2010’s Social

Revolution

1970’s Mini Computing

1980’s Client/Server Computing

Data Management Apps

Business Logic Apps

Process Automation Apps

Web Apps

Mobile Apps

Social Apps

Customers Share More than Ever Before

Great article on…

Love the new…

Having a problem with…

Looking for recs...

Hiring a CTO…

Cool video…

Product review…

What about your company?

Your customers and employees are social.

The Social Divide: Customers and Companies

The Top Brands Are Making the Shift to Social

Top Brands are Shifting to Social

Chrysler: Halftime in America

Social Mentions of CM Summit Trended

1,800+ social mentions Day 1 of CM Summit

Barry Diller

Bob LisbonneSarah BernardAmanda Richmond

@bluechoochoo14K followers100s of RTs

What are people saying about the CM Summit?

Day 1 Speakers By Social Mention Volume

Social is Disrupting the Entire Enterprise

Service

Recruiting

Sales

R&D

Marketing

Executives

Lead gen

Customer service

Marketing & PR

Recruiting

R&D

C-Suite

Delight Your Employees and Customers in a Whole New Way

Employee Social Network Customer Social Network

Social Profile MarketCollaborate

Work

Extend Sell

Service