Marketing plan Build a good marketing plan for your

business growth.

What is marketing plan?• It is an idea or plan that is built in order

to promote the product and services in the present market. • It includes: PR( public relation), promotion, journalistic, Publicity, place, people etc.

Important marketing tools:

Advertising

Promotion

Packaging Branding

Why do you need Marketing plan?

•To meet the need and requirements of the consumer.•To answer questions about the business.•To ensure beneficial use of resources and products.•To compete in the growing market.•For the growth of the business.

Steps for proper marketing plan

• Identification of business goal • Market research• Identification of target customer• Outline the competitors• online and offline promotional strategy• Identification of marketing mix( 7P’s of

marketing)• Recheck the ideas.

Types of marketing plan

•Traditional marketing plan•Present day marketing plan/ online marketing plan

Traditional marketing plan

Setting the budget for marketing

Analysis of situation

Setting target

audience

Listing of marketing

goals

Communication

techniques

Online marketing plan

Messaging

Identification

SEO

Quality content

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