$1$1 $1$1 $1$1 $1$1 $1$1

Marketing Terms

Marketing True or False

Marketing Fill in the Blanks

MarketingExplain /

ExamplesMarketing Misc.

$10$10 $10$10 $10$10 $10$10 $10$10

$20$20 $20$20 $20$20 $20$20 $20$20

$50$50 $50$50 $50$50 $50$50 $50$50

$100$100 $100$100 $100$100 $100$100 $100$100

The four P’s of marketing

(aka Marketing Mix).

Product, Price, Place, Promotion

A set of procedures and methods that regularly generates, stores, analyzes and distributes marketing information

for use in marketing decisions.

Marketing Information Systems (MIS)

A group of people with different demographic and psychographic

characteristics.

Cross Section

List the four types of research covered in this class.

Attitude Research

Market Research

Media Research

Product Research

Marketing function that links the consumer, customer, and public to the

marketer through information.

Market Research

True or False….

Product Strategy are choices involving a products image.

True!!!!

True or False…..

AC Nelson is known for it’s work as a company who specializes in opinion

research (or attitude research)

False…..Gallup is known for Opinion Research

True or False

Market research is important for large companies, small ones will not benefit

from the research.

False …Market research is valuable for companies of all sizes.

True or False…

Information about the values and attitudes that shape consumers’

lifestyles is called Psychographics.

True!!!

True or False….

Media Research focuses on the design of the product it’s usage and customer

acceptance.

False….

Media Research measures the effectiveness of the advertising message and media placement.

Diane purchases a gift for her friend Joe, Joe is the _________ not the customer.

Consumer

The marketing concepts states that businesses must connect and satisfy

customers _______ and ________

NEEDS and WANTS

Sales _______ is when a company estimates the future sales of a product.

Forecasting

________ _______ is concerned with the size, location and makeup of a particular market for a product.

Market Research

Marketers can segment a market by using Demographics,

____________,

____________,

____________,

(chapter 2)

Demographics,

Psychographics,

Geographics,

Product Benefits

Explain Why Marketing Research is so important for every company

A company who does research before launching a product will most likely

have success, and those products that have already been launch research

helps to keep track of the competition and economic trends.

Marketing Research answers the following questions:

What …………………

Where……………….

How…………………

What……………….

What products to produce

Where the products should be sold

How the products will be promoted

What price to sell the products for

Explain how McDonalds applies the utilities of added value in order to

satisfy consumers needs and wants.

(Form, Place, Time Possession and Information utility)

Form Utility – Potatoes – FF

Place Utility - # of stores

Time Utility- open late – open early

Possession Utility- debit cards etc

Information Utility – Nutritional information, M logo

State if the following activity is an example of attitude, market, media or

product research.

A laser surgery company conducts an opinion survey of all eyeglass wearers

on their attitudes on laser surgery.

Attitude Research

State if the following activity is an example of attitude, market, media or product

research.

A local TV station asks you to complete a diary on your viewing habits that will be

mailed in for analysis

Media Research

Testing the effectiveness of a type of media

State if the following activity is an example of attitude, market, media or product

research

Nike predicts that it’s new sneaker will be purchased by 150,000 customers.

Market Research

“predicts….The research is center on the market the product has not been

launched yet.

Psychographics is the study of consumers based on…..

Social and psychological characteristics….

Attitudes-Lifestyles-Leisure Time- Values

State if the following activity is an example of attitude, market, media or

product research

Wendy’s test markets taco’s in selected stores in the West.

Product Research

It focuses on gathering data about the product

Describe what type of information would be housed in a clothing retailers database.

Sales of specific items, customers names, addresses, customer

preference, income, age, preferred mode of payment, contact

information, size, birthday etc.

Give two examples of how any product of your choice has used two of the four types of market research.

Open discussion.