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Presented to a group of CEOs/Founders.
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Founder Ins+tute Jim Kaskade 9/8/2011
Do You Hear Any Of The Following Ques+ons?
Huh?
Who Are You?
Huh?
What Do You Do?
Huh?
Why Do I Care?
Ques+on #1:
How do you portray yourself and your business to the world?
The Secret Of The Golden Circle
WHAT!
How!
Why!
Source: Simon Sinek
IPO $30!=<$10!Not Profitable!
We let you pause live TV, rewind live TV, and we watch your viewing habits and adjust without you having to do anything!
If you’re the type of person that likes to have total control over your life, boy we have a product for you!
“I have a dream”
vs
“I have a plan”
Leaders in a market inspire us
vs
Those who exert authority
Customers follow you because they believe in what you believe
vs
Follow you because they have to (lower cost, first to market)
Ques+on #2:
How do you tell the story of your company?
30 seconds
60 seconds
90 seconds
Telling Your Story
Providing You Peace Of Mind
By enabling the instant, non-invasive assessment of coronary blood flow
Using state-of-the-art computed tomography (CT) technology using cloud computing and
Ques+on #3:
How do you aZract the first customers and partners to your
vision?
Answer To #3:
Find customers and partners who believe what you believe
http://cloudcomputing.sys-con.com/node/1974029
Ques+on #4:
How do you involve your customers and partners in your success?
Answer To #4:
Say, “Thank You” Tell THEIR story
Iden+fy Them As Thought Leaders
Ques+on #5:
What are techniques to refine your messaging?
Answer To #5:
Prac+ce, Prac+ce, Prac+ce!
On your wife & kids On your friends At the park At the BBQ
In the bathroom
Marke+ng & Sales Founder Ins+tute
Jim Kaskade 9/8/2011
[email protected] Google Voice: (415) 938-‐7891
AIM: jimhkaskade TwiZer: jimkaskade
Blog: www.jameskaskade.com
