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This presentation contain information about marathi movies and some plans to expand entertainment business.
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Faizaan Aslam Khan
MARATHI CINEMA
It refers to films produced in the Marathi language in the
state of Maharashtra, India.
It has create box-office record with a gross income of Rs 160
crore in 2010.
Marathi Cinema is as old as Indian Cinema. In fact the
pioneer of cinema in Union of India was Dadasaheb Phalke,
who brought the revolution of moving images to India with his
first indigenously made silent film Raja Harishchandra.
The first Marathi talkie film, Ayodhyecha Raja[1] (produced by
Prabhat Films) was released in 1932, just one year after "Alam Ara ”
the first Hindi talkie film.
Marathi cinema has grown in recent years, with two of its films,
namely "Shwaas“ (2004) and "Harishchandrachi Factory" (2009),
being sent as India's official entries for the Oscars.
In past few years, the Marathi cinema industry has produced many
films that are not only critically acclaimed but commercially
successful as well. It has brough fresh ideas, untouched subjects and
deeper human sensitivity on the celluloid.
Marathi movies is growing rate at the rate of 19% per annum
MARKET SHARE OF REGIONAL MOVIES
REASONS FOR THE DECLINE OF MARATHI CINEMA
While the theatre of Maharashtra earned recognition at the
national level, the cinema failed to make a mark.
A major reason was the proximity to the production centre of Hindi
cinema (Bollywood) which encroached on the identity of Marathi
cinema. Other reasons include the shortage of cinema halls for
distribution due to poor marketing, lack of money magnets, a vibrant
theatre scene and the emergence of private television.
It also lacked the powerful lobby at the national level unlike
Bengali and South Indian cinema because state congress (ruling
party over 40 Years) encouraged Hindi Cinema for profit mainly ; the
regional film industrial advantage being soaked up by Bollywood.
RECENT CHANGES
Marathi film industry aims Hollywood standards.
Uladhal', Sade Made Teen' and Checkmate' were among the first
Marathi movies that were shot with technical know-how that was at
par with a Hollywood production.
The focus is not just on technicalities; the total approach towards
projecting the protagonist of the film is undergoing a drastic change
Marathi films today need strong producers and a good branding
strategy in order to create its unique personality. Also, prime time
slots in multiplexes should be considered seriously.
Marathi cinema also received a boost when the state
government made it mandatory for multiplexes in the
city to give Marathi movies prime time slots and the
theater owners themselves agreed to slash ticket
prices.
Marathi Cinema received critical acclaim in the year 2004
with the film Shwaas bagging the Golden Lotus National
Award[8].
It was also India's official entry to the 77th Academy
Awards and it also won the President's medal for best film,
beating Bollywood's prolific output with quality.[9] Shwaas,
after Shyamchi Aai (1950) is only Marathi film to win the
President's Medal.
Big players like zee , Etv , shringhar films Showing imense
intrest in showing promotion for marathin movies.
WHY YOU SHOULD INVEST
High Potential returns
Accelerated industry growth
Stardust in your portfolio
Multiple Revenue opportunity
FUTURE PLANS FOR INVESTMENT
Will venture with the other regional distribution
services like tamil, telgu and also hindi movies.
Will also work for hollywood movies ditribution with
language translations. i. e dubbed movies Probably in
hindi, bhojpuri ,tamil, telgu, marathi and some other
respective language.
Will be investing money in small screens in the
interior of Maharashtra showing regional movies …
E.g. - : Marathi movies in the interior part of
Maharashtra.
FACTS
• According to Associated Chamber of commerce and industry of Indian film industry already earns 100 million us dollars in foreign exchange.
• It is estimated that Indian domestic film industry will by 2012 be worth rs 600bn.\
THE DISTRIBUTOR DEBATE
Producer
DistributorOverseas
Distributor
Sub-DistributorSouth
Sub-DistributorMumbai et al
Distributor north east & Central
Sub-DistributorNorth
KEY FACTS
The promoters/ star/ directors have to carry out marketing for the
film, to safeguard their brand identity.
The distribution & telecast rights are given for a period of 5 years.
The success of Movie industry depends on the profit & loss incures
by a distributor
Distributors carry a higher risk- Strategy:
monopolize the production and rights
Largely distributors finance producers 50% of
the movie, hence, the 50:50 sharing
THE MEDIA TO GET THERE – SINGLE SCREEN
Digital
UFO, Qube-Show times areuniform
Analog
Normal projectorprints-Showtime can bestrategically plannedCosts just
Rs.10,000Could have beendone in Ten lakhrupees
Runs into crores
700 digital prints and 500 analog prints taken by a distributor
SOURCES OF REVENUE
The Domesticbox officerevenues
Home videorevenues.
Overseas boxofficerevenues
Ancillaryrevenues.
MAJOR OVERSEAS MARKETS
•South Asia is a big market
Bangladesh
Nepal
Pakistan
Sri Lanka
Other Countries
Australia
Western Europe
WHY GO REGIONAL ??
•A big-budget, star-studded Bollywood film could
cost anywhere between Rs 20 crore and Rs 60 crore.
•On the other hand, most regional films with the
most state-of-the-art production techniques would
cost only Rs 3–4 crore.
The return on investment (ROI) in a regional film is
also higher.
REGIONAL MOVIES
Out of 1000 movies released in india every year
bollywood constitute only 30 %.
South Indian films—Telugu and Tamil—
constitute almost 50%. The rest is made up of
other language films.
Investing in a basket of regional films may
diversify risks better than putting all the money
in a high-budget Bollywood flick.
Diversifying risk can help improve valuations.
“More the titles, the better valuation will they get.
Most regional markets have strong local
distributors. They have control over theatres and
it becomes crucial for the Bollywood companies
to get the local players involved
DIVERSIFICATION OF BUSINESS
Movies
Vfx – special effect studio
Purchase of IPL team
Fun Box (TV program production)
Equipment Renting