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In a fast changing economy how can companies rise above the noise and connect with a growing niche market? The key lies in developing a Marketing Ecosystem squarely focused on a niche market that is growing increasingly sophisticated.
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MARKETING MARKETING STRATEGIES STRATEGIES FOR A NEW FOR A NEW ECONOMYECONOMY
@mdejean
Facebook/gileadsanders
www.gileadsanders.com
PEOPLETECHNOLOGY PROCESSINNOVATION
REINVENTING BUSINESS MODELS FOR THE 21ST
CENTURY
TIP2= Technology + Innovation + PeopleProcess
WHERE IN THE WORLD WHERE IN THE WORLD IS YOUR BRAND?IS YOUR BRAND?
RISE OF THE NICHE MARKETSRISE OF THE NICHE MARKETS
Once you identify your niche your target market becomes a LOT more focused.
BUILDING THE PERFECT BUILDING THE PERFECT CUSTOMERCUSTOMER
What do I buy and why?
Where do I buy?
How do I buy?
Why do I buy from you?
What convinces me to buy?
What keeps me coming back?
BUILD A MARKETING BUILD A MARKETING ECOSYSTEMECOSYSTEM
Thought Leadership
Brand Ambassadorsh
ip
Relationship Marketing
Enterprise 2.0
INTEGRATE YOUR MARKETING INTEGRATE YOUR MARKETING MIXMIX
Social MediaBlogging
PodcastingE-Mail Marketing
WebinarsAPPS
SEO/SEMWed Design
Public RelationsAdvertising
EventsNetworking
ONLINE OFFLINE
DOES DATA DRIVE YOUR DOES DATA DRIVE YOUR DECISIONS?DECISIONS?
@mdejean
Facebook/gileadsanders
www.gileadsanders.com
The-prime-directive.com
