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C. H. I. N. A.C = Instill “confidence” in you agentH = Target only “hungry” customers I = Cultivate “insiders” who respect youN = Say “no” to toxic customersA = Show people you “accept” them
“The China Formula” for Marketing Success in Asiaby James W. Chan, President
Asia Marketing and Management (AMM)2014 Naudain Street, Philadelphia, PA 19146, USA
E-mail: [email protected]
James Chan, Ph.D., www.AsiaMarketingManagement.com
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“Marketing to China and Beyond”Half-day workshop by Dr. James Chan
E-mail: [email protected]
• What products or services will sell in China and Asia?• Should you grant exclusivity to an agent?• Why insist on prepayment before shipment?• What are the pros and cons of using a distributor, an agent, or
a representative?• What to do after you secure a signed contract in China?• How often do we need to travel to Asia in a year?• How to protect your intellectual property rights (IPR)?
James Chan, Ph.D., www.AsiaMarketingManagement.com
“Marketing to China and Beyond”Half-day workshop by Dr. James Chan
E-mail: [email protected]
• Why use the “Gold Key” service of the U.S. Government?• Why do you need a Chinese-language website?• What is “pin yin” Chinese? Why should you care?• Do you need an office in China before you start marketing?• How long does it take to enter the China market?• How to evaluate your sales agent?• Why should every China-bound “warrior” get “basic
training”?
James Chan, Ph.D., www.AsiaMarketingManagement.com
