LinkedIn Marketing for-China to USA-Travel Agencies

Presented By Richard Uzelac

“No one realizes how beautiful it is to travel until he comes home and rests his head on his old, familiar pillow.”

– Lin Yutang

What We Will Cover Today:1. Social Media Marketing for

B2B› Attracting Agents and Agencies

to the JBS Business› Attracting Hotels to the JBS

Business2. Internet Marketing, SEO, PPC,

PR › Generating Leads thru the JBS website

using SEO and PPC› Generating Leads through Press

Releases, Blogs

Getting Started with Professional Social Media for Travel Agents, Agencies, and

Hotel Connections.

Social Media Sites in China and USA

Things have changed, really..yes and no.

Social China at a Glance






Things have changed, really..

LinkedIn, Dajie, Wealink and Tianji Fun Facts…

95,000,000+ LinkedIn Users in the USA

5, 000,000+ LinkedIn Users in China

600,000,000+ Users of:› Dajie, Wealink and Tianji, RenRen,

Kaixin001 and Weibo

LinkedIn: Fun Facts…

USA LinkedIn Users tend to be:› More Business Savvy: 7 million C-Level› Higher Educated (93% College Grads) › Professional: 1.7 million Ivy League Grads› Higher paid: ($87k avg.)› More likely to own or purchase a home

than Social Media site User bases.

Soicial can get you here, but…

Make Connections, Engage, Share

First: Get Your Mind Right

1. LinkedIn is about Relationships and Marketing: Not Direct Sales, not at first.

2. You don’t typically get Hotels or Agents to rent rooms or sign with you ON LinkedIn, you make relationships that keep you in the minds of your contacts when a need arises.

What We Will Cover Today

1. Complete Your Profile Properly2. Make Local Connections3. Ask for and Give

Recommendations4. Join Groups and Contribute 5. Create a Company Page6. Be Consistent

Sample Travel Agent Profile

Sample Travel Agent Profile

Complete Your Profile Properly

› Fill it in 100%, no less.› Professional Photo› Add Skills, Specialties, Expertise, Geo-Targeted Market› Optimize KEYWORDS for (SEO)› Call to Action: “China to USA Travel Specialist”› Custom URL:Your Name/profession› Observe Your Public Profile.

Make Connections, Engage, Share

Who To Connect with? Location, Location, Location!› Connect with People that can Buy and Sell in your area.› Clients, Former Clients, Prospects› Referral Agents, Partner Agents› Other Vendors› Upload Contacts (Gmail, Yahoo…)

Make Connections, Engage, Share(cont.)

› Engage and Share Relevant Info Send a short note when you connect. Update them on what you are doing.

› Don’t Solicit Strangers: Spam› Follow Proper Companies- EX: Amgen, Baxter, etc.

Use Advanced People Search

Use Advanced People Search

Request and Give Recommendations


Don’t you love being recommended?

Recommend others first, then request recommendations from them.

Quickly return the favor. Collaborate. Ask Clients after they book rooms too! Go to: Privacy and Settings to start. Write the Recommendation Yourself.

Make Connections, Engage, Share(cont.)

› Ask for referrals from people you have a good relationship with.

› Post relevant information on your market to the right contacts-targeted.


How to do it?› Go To Privacy and Settings› Click on: Manage Your Recommendations› Here you can Recommend others or

request more for you!› If they said they would, but don’t… try

sending them an note: “Just write something like this…”, then proceed to write their recommendation for them…

Join Groups and Contribute


Chinese Travel Groups: Targeting Chinese Tourists Advertising to affluent Chinese outbound

tourist China Travel Executive The World of Chinese China Travel Retail China Outbound Travel and Investment Chinese Visitor Summit CREATE YOUR OWN GROUP!


Travel Agency Groups: Travel & Tourism Industry

Professionals Worldwide Travel Tourism and Hospitality

Group Online Travel Agents Employees. CREATE YOUR OWN GROUP!


Join Groups and Contribute to the Conversation!

Time to Get Involved: Post useful content, post links to someone else’s useful content.

Develop Your Brand: What are you expert in? Types of Groups to Join:

› Chinese Travel Groups (Many are not LOCAL)› Local Community Groups


Join Local Groups: Most Important GroupsLocal Chambers of CommerceWomen In Business: Your TownLocal Networking GroupsSan Fernando Valley Business OwnersSan Fernando Valley ConnectionsAlumni Clubs

Create Your Own Group

Create a Company Page

Create a Company Page

› First make sure you appear in your Company’s LinkedIn Company Profile, if it exists.

› If it doesn’t exist, Consider building it yourself, and remember to add your info on the page.

› If you have a Team or a Partner or brand yourself as a Company, then build your OWN Company page as well.

gg

LinkedIn Ads

Affordable and Effective Advertising.

The key to advertising on LinkedIn is to target your local market.

Constantly monitor your ads for effectiveness and adjust them to increase success.

It takes patients and diligence to advertise online.

Just 30 Minutes Per Day!

› It won’t work if you don’t work it.› Be consistent. › Make LinkedIn part of your Daily Routine.› Be Social online and off.› Once the Connection is made, go meet

them in person.

What We Covered Today

1. Complete Your Profile Properly2. Make Connections, Engage,

Share3. Make and Solicit

Recommendations4. Join Groups and Contribute 5. Create a Company

Page/Promote Your Business 6. Being Consistent

Questions on Social Marketing?

Please Enjoy You 20 minute Break!

Internet Marketing Search Engine

Optimization Pay Per Click

Advertising Press Releases and

Blogs

Generating Agent/Agency or Hotel Leads Using:

Internet Marketing


Search Engine Optimization


Pay Per Click Advertising



Press Releases and Blogs

Thank You!

GoMarketing.com 866-736-1232