Intel Confidential — Do Not Forward

Redefining How You Market To Your Business Customers

http://www.erictownsendblog.com/http://www.linkedin.com/in/ericdtownsendhttps://twitter.com/Eric_D_Townsend

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2

Stop Looking at Your Calendar and Look at Your Watch

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Source: : Adoption of New Technology since 1900

3

Follow The Rules vs. Rewrite the RulesNew Audience- Millennials

• 80 million strong- biggest age grouping in American history*

• 27% are self employed*

• 45% want to be asked to provide feedback*

BP(Best Practice)

• Embrace your new customers differently

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4

Just Do It vs. Just Google ItNew Media- Social Channels

• Use at least 4 different sources of information*

• Life Tracking: Collect, categorize and diagram personal statistics*

• Digital Exhaust Is Growing

BP(Best Practice)

• Increase your digital franchise locations

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5

Information Marketing vs. Real Time MarketingNew Tools- Digital Assets

• Digital Content

• Sharable Assets

• Relevant in the Purchase Process

BP(Best Practice)

• Increase your sharable digital assets

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6

The Best Way To Predict The Future is to Invent It*

Your Opportunities

• New Audiences

• New Media

• New Tools

• Additional Marketing Assets & Information Available at:

http://b2btools.intel.com

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Intel Confidential — Do Not Forward

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