Media Mosaics Portfolio

Media Mosaics

Portfolio

Building Your Brand from the Inside Out

Media Mosaics

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Since 1998

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Media Mosaics

MultiChoice

Corporate Governance

Awareness Campaign

Objective: Make the concept of Corporate

Governance accessible and understandable to all

employees

Methodology and Creative Concept:

A travelling journalist travels to Africa to find out

what Corporate Governance means to the


what Corporate Governance means to the

average man on the street. He shares his

thoughts and findings with the employees at

home. The accessibility of the character, simply

way of explaining content as well as the element

of fun ensured success.

Communication Elements:

•Industrial Theatre

•Max’s Diary

•Competitions

•Gifts

•Website and banner ads

• Poster campaign

•Foyer display

•Project memos and newsletters

Sasol Polymers PP

Business

Values Awareness

Campaign

Objective: Create awareness, understanding and

buy-in amongst all employees into the Sasol

values

Methodology and Concept:

Development and implementation of a change

communications strategy and plan. Specific


communications strategy and plan. Specific

behaviours were identified for each value which

had to be entrenched in the every day life of the

employees. The approach was to get people

involved and excited about the project.

Employees had to earn their Wings to graduate

from the Space Academy and go on a trip to the

universe.


Yearly Awards Function, Customised notice

boards, Banners, signage, exhibition stands,

Competitions , Web site , Awards & Gifts,

Incentive programmes, Poster series , Cartoons,

Newsletters, Values workshops for all employees

Sasol Polymers

Values Entrenchment

Campaign

Objective:

Following on phase one of creating awareness of

the Sasol values, this campaign entered the next

phase focused on entrenching the values as part

of the lives of each employee.




The role of management as communicators and

champions of the values were used as the

backbone for the campaign. The Space theme

was taken a step further and presented on a

different level to the more “mature” audience.

Communication Elements

Events, Leadership Communication,

videos, gifts, certificates, nomination system,

competitions, posters, newsletters etc

Multichoice

Balanced Scorecard

Campaign

Objective: Convey the company strategy, vision,

mission and scorecards to all levels of employees

within the company.

Methodology & Concept:The campaign theme

was based on the importance of each

employee’s role and fit within the bigger picture

of the company. Motivation and pride to be part


of the company. Motivation and pride to be part

of the company were emphasised with the

message:“You’re part of the Picture” .


The campaign was built around a “Picture Book”

which were to be populated through

information sessions lead by management. It

illustrated the total picture of the company from

the vision down to the individual’s scorecard, to

clearly show how everything and everyone is part

of the picture.

The campaign relied on management as the

drivers of the process. They would have

discussion sessions with their teams and were

supported with communication tools.

MultiChoice

Employee Report

Objective: Develop an Employee Report that the

employees would actually want to read.

Something enticing, something fun and filled with

the people that actually make the company tick .

Creative Concept: Based on the style of “Hello”,

a glossy tabloid magazine in the UK, the report

showcased employees as the true celebrities and


showcased employees as the true celebrities and

stars of MultiChoice. Using the entertainment

environment and photos of actual programmes

within the DStv bouquet, employees’ faces were

superimposed to create the celebrity look.

The publication was a Finalist in the SA

Publications Board Awards, category: employee

reports

It was a smash hit with employees with a second

print run ordered.

Sasol Technology

Training Material

Objective: Develop a name and look and feel for

a new training programme in the company,

ensure awareness to stimulate attendance and

give ongoing communication and marketing

support.

Methodology and Concept: Connecting to the

theme of a broken car, used by the company as


theme of a broken car, used by the company as

part of the change initiative, the concept of

racing cars were introduced. Project Traction

provided the company with the skills and

competencies necessary to get the car back on

the road.


Launch event, electronic media, videos, training

material, certificates, promotional material etc.

Centurion Wine &

Art Centre

Brand and

marketing material

Objective: Create a brand and look &

feel for the centre and shops within,

including the Centurion Theatre.


Logos


Logos

Stationary

Signage

Advertisements

Menus

Promotional items

SA Post Office

Code of Conduct

Awareness Campaign

Objective: Get employees to internalise the

company’s Code of Ethical Conduct through a

Crime Awareness Campaign.

Methodology and Concept: The core of the

campaign was an industrial theatre road show

visiting the major mail centres around the

country. Supporting the communication theatre


country. Supporting the communication theatre

production, a variety of creative print and digital

media, promotional items and videos were

developed. Products were distributed to more

than two thousand outlets (24 000 employees)

around South Africae:

Outcomes:

250% improvement in employees reporting crime.

Awarded Best Campaign at the international

“World Mail Awards”. Category: Security

Government

Communication

Information

Services

SA Yearbooks 2007/08

and 2008/09

Objective: Translate the printed

version of the SA Yearbook into a


version of the SA Yearbook into a

Multimedia presentation that could be

distributed across the world.

Awarded for two consecutive years to

Media Mosaics.

Sasol Technology

Information

Management

Strategic

Communication

Objective: Provide communication

support for the new strategy to ensure

that all employees are informed and

aligned at all times.


aligned at all times.

Train and development a project team

to be able to run with all

communication efforts independently.


Communication training, group

facilitation and coaching, media

production and ongoing support.

Aquarius Platinum

SA

Strategy Alignment

Project

Objective: Provide communication support for

the change initiative through ongoing project and

company communication.

Develop and establish a brand for the company

instilling a sense of pride in employees.


Creative concept: Innovation being key to the

brand essence of the company, the idea of Post-

its to were introduced. Strong visual elements

were used to convey the brand with pictures

rather than words – due to the audience being

mostly illiterate.

Communication elements: Induction Programme,

screensaver, events, powerpoint presentations,

promotional items, poster series, strategy map,

strategy booklet, management toolkits etc

iBrand Barometer

Brand and

marketing material

Objective: Create a visual look and feel for the

research instrument and translate its

methodology in a more accessible way through

marketing material.




Model

Web site

Brochure

Animated presentations

Banners

Promotional items

etc

MultiChoice

Six Sigma Campaign

Objective: Create awareness around the Six

Sigma campaign across all levels in the company

Communication elements:

Posters


Web site

Promotional items

Tshwane University

of Technology

Brand Guidelines

Objective: Develop a look and feel for the

university that conveys the brand of the

institution.

Develop a set of guidelines for the brand which

would still ensure the creative interpretation of

the brand.



Brand Photography

Brand Guidelines

Advertisements

Media designs

Trans Africa Express

Brand and

Applications

Objective: Provide a brand look and feel for the

company,


Logo

Stationary

Promotional items


Promotional items

etc

Avbob

Change

Communication

Objective: Providing ongoing communication

support during a period of change and

organisational development.


Vision development

Internal branding


Internal branding

Communication Audit

Facilitation

Ongoing Consultation

Groenkloof Safety

Initiative

Community Support

activation

Objective: Create awareness amongst community

members of the inititative, enhance support and

optimise relations within the area.




Research

Newsletters

Web sites

Public Events

Posters

Public meetings

Database management

SMS communication

etc

Department Social

Development

HCBC

Multimedia DVD &

Manual

Objective:

The improvement of effective service delivery by

HCBC caregivers, managers and supervisors

Products:


Products:

Multi-media training DVD combining video,

animation and e-training in a user-friendly and

fun package

Hard copy supporting Manual with checklists,

tools and tips

Presidential

International

Advisory Council

Multimedia

Presentation

Objective: Create a presentation for a new

broadcast concept to a very high level target

audience, to create excitement and facilitate buy-

in into the project.


in into the project.

Multimedia animation and video

Powerpoint presentation

Various

Video Productions

Sasol Wax Vision

Sasol Wax Marketing video

Sasol Polymers Leadership Video

Natref Vision

Sasol Technology Marketing

Sasol Technology Project Management


Sasol Technology Project Management

Sasol Technology Women in Engineering

Sasol Polymers Vision

etc

Sasol Technology

Recognition Awards


Sasol Petroleum

Values Awards


Decadence

Year End Party

The Creative Circle
