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Media Report 2013
04.26.13!
What Millennials Really Think About Media!
Media Report 2013!
Who was Involved?
Buzz Marketing Group’s Media Report 2013 is based on qualitative and quantitative research conducted with 500 buzzSpotters® throughout the United States during the month of March, 2013. This report is available for download at www.buzzmg.com/reports.!
Composed based on data from 3.8.2013 – 3.22.2013!
500 Participants!9,000 Panelists!
53% Female!47% Male!
Survey fielded online!
Ages 18-34!18-22 ! ! ! !17%!23-26 ! ! ! !25%!27-30 ! ! ! !31%!31-34 ! ! ! !27%!
What Millennials Really Think About Media!
What Millennials Really Think About Media!
Location
NY#14%#
CA#11%#
IL#12%#
TX#8%#PA#
7%#DC#6%#
FL#7%#
GA#6%#
MA#7%#
MI#5%#
Rest#of#USA#17%#
Media Report 2013!
Ethnicity
White#25%#
Black#25%#
Asian#American#
15%#
Hispanic#25%#
American#Indian#3%#
Mixed#7%#
What Millennials Really Think About Media!
Media Report 2013!
Marital Status
Single#36%#
DaPng#6%#
In#a#relaPonship#
26%#
Married#30%#
Divorced#2%#
What Millennials Really Think About Media!
Media Report 2013!
Education
High#school#diploma#27%#
Associates#Degree#14%#
Bachelors#Degree#46%#
Masters#Degree#11%#
Doctorate#2%#
What Millennials Really Think About Media!
Media Report 2013!
Employment Unemployed#
5%#Working#partTPme#
15%#
Working#fullTPme#52%#
SelfTemployed#
6%#
A#student#12%#
A#fullTPme#home#maker#
11%#
What Millennials Really Think About Media!
Media Report 2013!
Household Income
Less#than#$8,000#
$8,000#T#$33,000#
$33,000T#$82,000#
$82,000#T#$170,000#
$170,000#T#$370,000#
More#than#$370,000#
I#don't#want#to#specify#
2%#
23%#
46%#
22%#
1%# 0%#5%#
What Millennials Really Think About Media!
Media Report 2013!
How active are our Millennials
on social networking sites?!
What Millennials Really Think About Media!
Media Report 2013!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
85%#
8%#1%# 1%# 1%# 4%#
What Millennials Really Think About Media!
Media Report 2013!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
44%#
20%#
8%#
2%#
9%#
17%#
What Millennials Really Think About Media!
Media Report 2013!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
15%#16%#
12%#
6%#
15%#
36%#
What Millennials Really Think About Media!
Media Report 2013!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
14%#
22%#
14%#
6%#
14%#
30%#
What Millennials Really Think About Media!
Media Report 2013!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
3%# 5%# 4%# 3%#
20%#
65%#
What Millennials Really Think About Media!
Media Report 2013!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
14%#
11%#13%#
9%#
16%#
37%#
What Millennials Really Think About Media!
Media Report 2013!
Yes#43%#
No#57%#
Blog!
Yes#52%#
No#48%#
Vlog!
Do they have their own blogs and vlogs?!
What Millennials Really Think About Media!
Media Report 2013!
Where do they publish their content?!
Facebook/Facebook#Notes#
Twi^er# Youtube# Tumblr# LinkedIn# GooglePlus+#
74%#
50%#
35%#
25%#22%# 21%#
What Millennials Really Think About Media!
Media Report 2013!
How often do our Millennials engage with
media?!
What Millennials Really Think About Media!
Media Report 2013!
Television!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
75%#
16%#
3%# 1%# 3%# 2%#
What Millennials Really Think About Media!
Media Report 2013!
Internet!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
97%#
3%# 0%# 0%# 0%# 0%#
What Millennials Really Think About Media!
Media Report 2013!
Magazines!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
26%#
37%#
20%#
5%#
11%#
1%#
What Millennials Really Think About Media!
Media Report 2013!
Books!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
31%#
34%#
15%#
6%#
12%#
2%#
What Millennials Really Think About Media!
Media Report 2013!
Movies!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
20%#
31%#29%#
8%#
11%#
1%#
What Millennials Really Think About Media!
Media Report 2013!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
30%#26%#
17%#
4%#
16%#
7%#
Newspapers!
What Millennials Really Think About Media!
Media Report 2013!
Radio!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
59%#
20%#
8%#
3%#7%#
3%#
What Millennials Really Think About Media!
Media Report 2013!
Which paid or free content
services do they subscribe to?!
What Millennials Really Think About Media!
Media Report 2013!
54%!subscribe to
Spotify!
96%!subscribe to
Youtube!
What Millennials Really Think About Media!
Media Report 2013!
66%!subscribe to
Hulu!
77%!subscribe to
Netflix!
What Millennials Really Think About Media!
Media Report 2013!
Key Findings
Although 96% of Millennials subscribe to Youtube, which is free, a majority of Generation Y is not afraid to pay for media services such as Netflix (77%), Hulu (66%) and Spotify (54%). If the service is good and meets their needs, our Millennials will most likely subscribe.
When we asked our Millennials which social networks they use the most, Facebook (96%) and Twitter (83%) were easily the most popular among our Millennials, but Tumblr (64%) and Linkedin (70%) are steadily catching up. Myspace (35%) on the other hand seems to have lost followers within Generation Y and may never return to what it once was.
Our Millennials seem to be pretty split on the idea of blogging (43%) and “vlogging”(52%). However, we are seeing more and more vlogs appear due to the evolution of sites such as Youtube and the commonality of video cameras and smartphones. This generation is becoming more likely to sit in front of the camera to express themselves or share their ideas than they are to write a traditional blog.
What Millennials Really Think About Media!
Media Report 2013!
Buzz Marketing Group !1515 Market St. !
Suite 1810!Philadelphia, PA 19102!
215.399.5679!www.buzzmg.com!
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