Meet Digital Society. A mega trend. Inquentia Trend Report 2016

Meet Digital Society. A Mega Trend.

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Inquentia Trend Report 2016.

Looking into the future is always a challenge. Tomorrow is built today. Still we know from history that the future is far too complex to predict. Mega Trends can however be a helpful guide on the way.

A Mega Trend is a global, sustained and macro economic force of development that impacts business, economy, society, cultures and personal lives, and thereby defining the world of our future.

Digital Society is such a megatrend.


This report is part of a series of trend reports on Mega Trends. As preparation we have performed substantial desk research covering a large number of reports and publications, often with a 15-20 year outlook. Most reports have been published by official global institutions and institutes over the last five years. We have chosen to present relevant key trends that seem consistent across a large amount of sources. See full list of sources in appendix. This report will give you a glimpse of the Digital Society.

Meet Digital Society.


1. Digital Society.

2. Aging Population.

3. Urbanization.

4. Global Growth.

5. Sustainability.

Digital Society is the first of five Global Mega Trends presented in this report series:

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Global Mega Trend

Digital Society. The digital society connects both people and objects, digitizes goods and services, enriches everything with information and automates human labor.


Global Mega Trend

Digital Society. In short:?

•  The world goes online.

•  Everything turns digital.

•  Everything gets connected.

•  Data goes BIG.

•  Work is automated.


Digital Society explained. What does it mean…

•  The world goes online.

•  Digital disrupts.

•  Everything gets connected.

•  Data goes BIG.

•  Work is automated.


Information and communication technology is gaining scope and accessibility, mobile first.

Physical goods and data are becoming digitized – and digital goods become corporeal. Everything – people, objects, infrastructure – has sensors, and communicates via the cloud.

We can collect, create, and analyze more and more information: “Big Data” evolves even further. Robotics and sophisticated software begins to replace more and more types of work.

22% Airbnb now totals 22% more guest stays than Hilton Worldwide.

75% of the world now has access to a mobile – more than have access to a bank account, or a toilet.

40% of the world is now connected. This is a seven-fold increase since 2000.

HALF of all e-commerce will come from mobile sales by 2018.

33% of all current jobs could be automated by the next decade.

40% global data growth every year. Global IT spend growth? Still at 5%.

$67bn expected global spend on robotics by 2025.

90% of the world’s stock of data was created in the past two years.

75% of the current S&P 500 will be replaced by 2027.

1 TRILLION cyber attacks account for $1 trillion USD in losses p.a.

50bn billion devices, people and ”things” connected to the internet by 2020.

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Digital Society in figures.

250mn A quarter billion cars will have internet access by 2020.

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Sources: Digital Society.

1. National Intelligence Council. Global Trends 2030: Alternative Worlds. United States, December 2012. 2. Ministry of Defence. Global Strategic Trends - Out to 2045. Fifth Edition. United Kingdom, June 2014. 3. ESPAS. Daniel Gros, Cinzia Alcidi. The Global Economy in 2030: Trends and Strategies for Europe. November 2013. 4. ESPAS. Álvaro de Vasconcelos (dir). Global Trends 2030 - Citizens in an Interconnected and Polycentric World. France, March 2012. 5. KPMG. Future State 2030: The global megatrends shaping governments. February 2014. 6. RAND Corporation. Hoorens Stijn et al. Europe's Societal Challenges: An analysis of global societal trends to 2030 and their impact on the EU. Santa Monica, United States, 2013. 7. Roland Berger Strategy Consultants. Trend Compendium 2030. 2011. 8. EY. Megatrends 2015: Making sense of a world in motion. 2015. 9. CSIRO. Stefan Hajkowicz, Hannah Cook, Anna Littleboy. Our Future World: Global megatrends that will change the way we live. Brisbane, Australia, September 2012. 10. McKinsey and Company. Richard Dobbs, James Manyika, Jonathan Woetzel. No Ordinary Disruption: The Four Global Forces Breaking All the Trends. May 2015. 11. OECD. "The Digital Economy, new business models and key features" in Addressing the Tax Challenges of the Digital Economy. Paris, 2014. 12. NEMODE 3K. Patrik Karrberg, Jonathan Liebeneau. New Business Models in the Digital Economy - Mobile service platforms and the app economy. London, 2013. 13. ITU. René Arnold, Martin Waldburger. The Impact of Data on ICT Business Models. 2014. 14. Cisco. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update 2014–2019 White Paper. February 2015. 15. World Economic Forum & INSEAD. Soumitra Dutta, Thierry Geiger, Bruno Lanvin (eds.). The Global Information Technology Report 2015: ICTs for Inclusive Growth. Geneva, 2015. 16. BBVA. Reinventing the Company in the Digital Age. 2014. 17. Alison Sander, Meldon Wolfgang. The Rise of Robotics. BCG Perspectives. August 27, 2014. 18. PWC. Will the shift in global economic power continue? February 2015. 19. Digitalcenter.org. The 2013 Digital Future Report. Surveying The Digital Future. University of Southern California, 2013. 20. Deloitte. Technology, Media & Telecommunications Predictions 2015. United Kingdom, London, 2015.


Sources: Digital Society cont.

21. Bill Siwicki. Mobile commerce will be nearly half of e-commerce by 2018. Internetretailer.com, March 10, 2014. 22. Jacques Bughin and James Manyika. Measuring the full impact of digital capital. McKinsey Quarterly, July 2013. 23. Center for Strategic and International Studies and McAfee. Net Losses: Estimating the Global Cost of Cybercrime. June 2014. 24. Silent herdsman. http://www.silentherdsman.com/en-us/technology/ Accessed August 12, 2015. 25. Duncan Jefferies. How the ‘internet of things’ could radically change local government. The Guardian, August 18, 2011. 26. McKinsey Global Institute. Big data: The next frontier for innovation, competition, and productivity. June 2011. 27. McKinsey Global Institute. Open data: Unlocking innovation and performance with liquid information. October 2013. 28. Martin Hilbert, Priscila López. The World’s Technological Capacity to Store, Communicate, and Compute Information. Science, Vol. 332 no. 6025 pp. 60-65. April 2011. 29. Timothy Aeppel. What Clever Robots Mean for Jobs. Wall Street Journal. February 24, 2015. 30. Mat Smith. Japan’s ridiculous robot hotel is actually serious business. Engadget.com. July 31, 2015. 31. McKinsey Global Institute. Unlocking the potential of the Internet of Things. June 2015. 32. Dave Evans. The Internet of Things: How the Next Evolution of the Internet Is Changing Everything. Cisco, White Paper. April 2011. 33. European Commission. Expert Group On Taxation of the Digital Economy. Working Paper: Digital Economy - Facts & Figures. Brussels, March 2014. 34. UK Government Office for Science. The Internet of Things: Making the most of the Second Digital Revolution. December 2014. 35. Gartner. Gartner Says By 2020... Press Release. Connecticut, January 26, 2015. 36. PwC. The Sharing Economy. 2015.


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