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creation coach coaching collective intelligence covergence communication conflictbemiddeling contactmoment corporate citizenship corporate storytelling creative class crowdforcing cyberdigma delicious digg event-driven communication eye opener free music gadgets hotellerie hotello hospitality human potential idea infotainment inspiration internet 2008 trends leadership lovemark MVO meeting masters mindz.com network no-frills ontology ontmoeten ontwikkeling overheid people personal branding planet plezier in je werk profit reality game rdf rfid Ryan Air scalability scim seats2meet second life sellaband semantic web social capital social networking social media stakeholders story telling tag tagopshere talent toerisme transumer trends trendslation trendslator trend watcher trend watching trust ubiquitous computing user-

Meeting Masters in 2008: trends & consequences

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Page 1: Meeting Masters in 2008: trends & consequences

agile development animoto authenthic avatar bewust ondernemen bloggen

blogosphere blue ocean branding city marketing co-creation coach

coaching collective intelligence covergence communication

conflictbemiddeling contactmoment corporate citizenship corporate storytelling creative class crowdforcing cyberdigma delicious digg

event-driven communication eye opener free music gadgets hotellerie hotello hospitality human potential idea infotainment inspiration internet

2008 trends leadership lovemark MVO meeting masters mindz.com network no-frills ontology ontmoeten ontwikkeling overheid people

personal branding planet plezier in je werk profit reality game rdf rfid Ryan Air scalability scim seats2meet second life sellaband semantic web social capital social networking social media stakeholders story telling tag

tagopshere talent toerisme transumer trends trendslation trendslator

trend watcher trend watching trust ubiquitous computing user-generated

content vergaderen vertrouwen Web2.0 wiki you zara zelfontplooiing zzp

Page 2: Meeting Masters in 2008: trends & consequences

MARKETING COMMUNICATION =

DIALOQUE

PEER-TO-PEER

FACILITATION OF COMMUNICATION, NOT

MANAGING…

Page 3: Meeting Masters in 2008: trends & consequences

REVIEWS

SOCIAL

MEDIA

CLIENT =

TRANSUME

R

TRENDS 2008:

Page 4: Meeting Masters in 2008: trends & consequences

TREND : CONVERGENCE…

UBIQUITOUS COMPUTINGMASH-UPS

MULTI DEVICESO, WHAT

DOES THIS ALL MEAN FOR US

IN 2008?

Page 5: Meeting Masters in 2008: trends & consequences

MEETING MASTERS & WEB2.0:

ALL TRADITIONAL SALES &

MARKETING TECHNIQUES ARE

GONE…

REVIEWS

SOCIAL

NETWORKS

BLOGS

Page 6: Meeting Masters in 2008: trends & consequences

MEETING MASTERS USES WEB2.0

TECHNOLOGY:VIRAL

RECRUITMENT&

STAFF TRAINING

Page 7: Meeting Masters in 2008: trends & consequences

TARGET FOR 2008:

BRAND “MEETING MASTERS”

BECOMES LOVEMARK

Page 8: Meeting Masters in 2008: trends & consequences

agile development animoto authenthic avatar bewust ondernemen

bloggen blogosphere blue ocean branding city marketing co-creation coach coaching collective intelligence covergence communication conflictbemiddeling contactmoment corporate citizenship

corporate storytelling creative class crowdforcing cyberdigma

delicious digg event-driven communication eye opener free music

gadgets hotellerie hotello hospitality human potential idea infotainment

inspiration internet leadership lovemark MVO meeting masters mindz.com network no-frills ontology ontmoeten ontwikkeling overheid

people personal branding planet plezier in je werk profit reality

game rdf rfid Ryan Air scalability scim seats2meet second life sellaband

semantic web social capital social networking social media

stakeholders stories story telling tag tagopshere talent toerisme

transumer trends trendslation trendslator trend watcher trend watching

trust ubiquitous computing user-generated content vergaderen vertrouwen Web2.0 wiki you zara zelfontplooiing zzp