Scaling by failing

@Appiness_Inc 

Michel De WachterCo-Founder

After six months 125,000 downloads

55% activity rate

Per month3,000,000 product views700,000 product clicks

8,000 baskets

440kMay’15

440k

1.1mio

May’15

Sep’15

2 business angels

Does the tech work?

Are Medialaan & BBDO interested to test?

440k

1.1mio

1.6mio

May’15

Sep’15

Oct’16

2 business angels

Private equity

Is the tech and the company scalable?

Ready for international expansion?

Non-equity assistance

Jan’17

440k

1.1mio

1.6mio

Non-equity assistance

Convertable loan

May’15

Sep’15

Oct’16

Jan’17

2 business angels

Private equity

Private equityAug’17

Waauw, crazy tech on the way

Gonna get cash positive

Possible game changer

440k

1.1mio

1.6mio

Non-equity assistance

Convertable loan

May’15

Sep’15

Oct’16

Jan’17

2 business angels

Private equity

Private equityAug’17

Investors buy the team#warrants

440k

1.1mio

1.6mio

Non-equity assistance

Convertable loan

SERIES A

May’15

Sep’15

Oct’16

Jan’17

2 business angels

Private equity

Private equity

SMART MONEY

Aug’17

End of ‘18

Crazy tech

Cash positive

Game changer

Choose the right sort of money based on the lifecycle you are in

Get in money when you do not need it just yet

Join competitions

440k

1.1mio

1.6mio

Non-equity assistance

Convertable loan

SERIES A

May’15

Sep’15

Oct’16

Jan’17

2 business angels

Private equity

Private equity

SMART MONEY

Aug’17

End of ‘18

Microsoft Accelerator

Partnerships

’16 London selected ‘17 Winner ‘16 Sprockit Startup Award

Winner Global New Venture Challenge

’16 Seoul selected

Also

(work + team + network) x luck

All the good things a marriage should have

BE THE DUMMEST

Know your market(s)Identify the stakeholders

Identify the stakeholders…all of them!!Meet them all & use their knowledge

Know your market(s)Identify the stakeholders

Identify the stakeholders…all of them!!Meet them all & use their knowledge

Know your market(s)Identify the stakeholders

Meet them all & use their knowledge

Know your market(s)Identify the stakeholders

Meet them all & use their knowledge

Know your market(s)Identify the stakeholders

Meet them all & use their knowledgeHow are we impacting their business?

The Dark Ages

Right definition of the marketStep 1 for building up your network

Co-ownershipRight definition of value propositions

‘no’ is the start, not the end

Make a file of all your stakeholdersWhich roles are important for what

Who do we need to talk toWho do we know that knows them

Make a file of all your stakeholdersWhich roles are important for what

Who do we need to talk toWho do we know that knows them

Make a file of all your stakeholdersWhich roles are important for what

Who do we need to talk toWho do we know that knows them

Make a file of all your stakeholdersWhich roles are important for what

Who do we need to talk toWho do we know that knows them

WHAT IMPACTS YOUR FUTURE?

TeamProspectsClientsMacro eventsCompetitors you knowCompetitors you do not knowYour drive (perception)StuffLawYour marketPerceptionLuck

Write out your strategy

Put everything in excel with different scenario’s

Put it in a pp and test it @ clients

Micro-manage your budget

Runway is a Religion

Become cash positive as fast as you can

Are we there yet?

www.appiness.mobi

Let’s redefine advertising & e-commerce