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Business BloggingBusiness Blogging

Michelle DalyMichelle Daly

2222ndnd April 2009 April 2009

Blogs for BusinessBlogs for Business

Why Blog? Why Blog? To promote yourself, your products or to engage To promote yourself, your products or to engage

with your clientswith your clients

Who Blogs? Who Blogs? Someone who knows your product bestSomeone who knows your product best

What do you blog? What do you blog? What is topical, plan ahead, develop a voiceWhat is topical, plan ahead, develop a voice

Blogs Blogs

Sample: Sample: Personal Blog: Personal Blog: Personal brandingPersonal branding

Organisational Blog Organisational Blog

Raise the Raise the profile of the profile of the organisationorganisation

Develop the Develop the face of the face of the organisation organisation

Promote ideas Promote ideas and and campaigns campaigns

Company Blog Company Blog Using a blog to Using a blog to

promote education promote education of clientsof clients

To gauge reactivityTo gauge reactivity Promote discussionPromote discussion Community buildingCommunity building

Vlogging Vlogging

Villa81Villa81

Social Media Social Media

Thank you Thank you