Millennials Series• Part I How to Recruit Millennials: Where to Find

Them, What They Look Like, What Are They Doing.

• Part II Onboarding: What Millennials Expect

• Part III Growing and Retaining Your Millennial Workforce

• Part IV: The Future of Your Millennial Workforce

• Part V: Pokemon Go: What It Means For The Future of Your Business

Matt MaxwellDirector, Business DevelopmentMatt Maxwell, Director of Business Development, joined Passageways in 2010 through an entrepreneurship program at Purdue University. He has a passion for Business Development and growth. He began in lead generation where he grew sales in and expanded markets. As Director of Business Development he is intensely focused on recruiting and developing the lead generation team. Outside of Passageways he loves judging business plan competitions and working with startups to define new markets.

The Largest Generation in U.S. Labor Force

https://youtu.be/jOeZBW9Lwos

Pokémon GO Background

First, the technology behind Pokémon Go has been years in the making. Niantic Labs was started in 2010, and its first product — Field Trip, an app that basically showed you cool things in the world around you — was launched in 2012. Ingress, which gamified the concept around a science fiction theme, launched to the public the following year (and on iOS the year after that). By all accounts Ingress developed a hard core user base, but its highest ever rank on the iOS App Store download charts was 48 (118 on the grossing charts); on Android it peaked at 133 (83 grossing).

Secondly, it seems likely the Pokémon Go app itself was developed only in the last 10 months or so, post-spinoff. In other words, at a basic level, this app is Ingress with Pokémon intellectual property.

Community Engagement "We had a Hypno on top of the huge clock at the center atrium of Hartsfield-Jackson Airport in

Atlanta for several hours on Wednesday," says THUMBZZ.com founder Lisa Johnverrell, who is a prominent member of Team Valor at level twenty-one. "That was hours of free promotion for our website in one of the busiest airports in the world. Other Pokemon Go players kept coming up to us asking us what THUMBZZ.com was and we just took it from there. We've gotten a large numbers of signups and plan to take advantage of the feature as long as it's available."

Augmented Reality (AR)This is just the beginning, but others are doing AR as well. Snapchat’s photo filters are an example!

Think back to the iPhone: it was, in Apple’s words, a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. This description is, in retrospect, a massive undersell for the future of computing, but we needed those bite size chunks to even start to wrap our heads around what it meant.

Community Driven Spontaneous Collaboration

between people Iterative like businesses need to

be – Pokémon Go didn’t launch feature complete, it was a minimum viable product. It lacked key features from other games and those announced at launch.

likewise businesses need to pivot and we can’t do it overnight. Everyone wants to be the latest and best financial institution but you can’t do it overnight. It demands a focus on building a Community.

Monetization $200 Million in revenue since

launch 7.5 million downloads At launch Nintendo's stock

price went up an astounding 40%.

Monetizing The Pokémon For Your Organization

What I continue to hear is: “We train the staff and then we engage them and they leave.”

What people are missing is the takeaway from Pokemon is it built a community! That’s why people keep playing!

You need to invest in building a community and a culture of collaboration. Retention through community: That’s your ROI.

September

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