Embed Size (px)
DESCRIPTION
September 2013 Mind The Product presentation describing Pure Products.
Citation preview
Pure Products
Aziz MusaDigital Director – Pegasus
@azizmusa#MTPCON
“Everything’s an experience.”
Anthony Ribot @Ribotmaxim
us
TIME
PR
OD
UC
T K
NO
WE
LD
GE
TIME
PR
OD
UC
T K
NO
WE
LD
GE
TIME
PR
OD
UC
T K
NO
WE
LD
GE
TIME
PR
OD
UC
T K
NO
WE
LD
GE
“You only get one chance to see something for the
first time.”
x =Profound Simplicity Beauty
Pure Product
x =Profound Simplicity Beauty
Pure Product
Karl Weick 2004
“On the far side of complexity lies profound
simplicity.”
Superficial Simplicity
Superficial Simplicity
Confused Complexity
Superficial Simplicity
Confused Complexity
Profound Simplicity
Superficial Simplicity
Confused Complexity
Profound Simplicity
“Profound Simplicity is not merely the absence of complexity, it is the exquisite mastery of it.”
x =Profound Simplicity Beauty
Pure Product
v
Beauty
“Hear my soul speak. Of the very instant that I saw you, Did my heart
fly at your service” The Tempest. William Shakespeare
“Beauty is not a number. It’s a
trainable emotion”
“Stuff your head with all sorts of different things from
various fields” Ray Bradbury
LIMBO
x =Profound Simplicity Beauty
Pure Product
Pure Product Examples
0.01%
SIMPLE
X
PROFOUND
SIMPLICITY
?
Is it BEAUTIFU
L?
Yes
Yes
Yes
Profound Simplicity
Beauty
PURE PRODUCT
Pure Products
Aziz MusaDigital Director – Pegasus
@azizmusa#MTPCON
