MUDRA COMMUNICATION LIMITED Mini project

CLIENT RELATIONSHIP MANAGEMENT(CRM) & PROFITABILITY OF ADVERTISING FIRM

MANENDRA SHUKLA

Introduction

One client Vimal and a 500 sq ft office that was Mudra in the year 1980 in Ahmadabad.

With in 9 years they were the largest Indian advertising agency

Mr. Krishnamurthy started his advertising career with Shilpi advertising in 1976

Mr. A. G. Krishnamurthy founded Mudra communication on 25th march 1980

HISTORY POINTS :-

Head quarter-Mumbai Industry -Marketing and

advertising Type-Privately held Founded-1980 MD&CEO-Madhukar

Kamath Sanjay Sharma-New

president(North & East) Company size-501-1000

employees Web site-www.Mudra

.com

Mr. A. G. Krishnamurthy founded Mudra communication on 25th march 1980He moved to Reliance Industry as advertising manager 4years later he founded Mudra communicationMr. Krishnamurthy started Mudra with one brand Vimal .today Mudra has 125 client this multifold increase is a testy many to his passion and zeal

MEMORABLE ADVERTISING

Only Vimal

RIM-Kar Lo Duniya Muthi Mein

 McDonalds - Mein Hai Kuch Baat

Services offered by agency

Total Advertising Services   Marketing Services E-Solution Services Content Business Integrated Media Services Sales Promotion Event Marketing Integrated Branding Services

OUR CLIENTS

Paras Pharmaceuticals Reliance Communication Union Bank Of India Life Insurance Cooperation Of India Godrej The Philips Hindustan Unilever Ltd. Pepsi Jet Air Ways

Total Expense Revenue chart

NET INCOME-58SALARIES EXPENSE-24OTHER EXPENSE-18

Mudra communication limited Income Statement

For the Year Ended December 31, 2011 in (000)

  Revenues Advertising revenue $62,700 Expenses Salaries expense $14,900 Depreciation expense   6,000 Rent expense   4,000 Insurance expense     850 Interest expense 500 Total expenses 26,250 Net income $36,450