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A History of Sales and Marketing Success
Steven Amiel, Founder and CEO
Michael Ciaramella, Managing Partner
A senior level Sales Executive with over 28 years of experience driving profitable revenue growth and leading high tech organizations through strategic change.
Prior to MMI he held the position of Vice President of Sales at Eastman Kodak and led Kodak’s entry into the U.S. and Canadian graphic communications industry and led a sales organization generating over $1 billion in annual revenue.
Brings over 25 years of experience in marketing and sales development in the Pharmaceutical Industry.
Successfully built and sold 3 print companies. Previously partner in Cierant Corp, a developer
of web2print software. Since starting MMI in 2006, he has helped Companies all
across the US & Canada increase their revenue and sales capabilities through his innovative solutions and guidance.
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MMI Solutions specializes in helping companies:
Maximize salesImprove marketing’s return on investment
We accomplish this by uniting the best web-based technologies to simplify the process of sales representatives creating and sending automated multi-touch campaigns to:
PhysiciansMedical PractitionersInfluencers
At the same time we are maximizing their sales efforts by providing real time feedback from the interactions of their prospects.
A History of Sales and Marketing Success
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Over the last 25 years MMI Solutions has developedmultiple web-based projects for the following clients:
PfizerPfizer for LivingCo- Promote ProgramPersonalized Wall Charts for EDOnsite Metabolic Screening Events
Johnson & JohnsonSales rep complaint response program
Novardis Custom web site and PE material for 8,000 physicians
Aurora Health CareLead development program for 136 company-owned pharmacies
A History of Sales and Marketing Success
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Programs and Solutions
The MMI Edge: A solution to identify and nurture high prescribing physicians and influencers:
A cost-effective, fully- automated, two-way “drip” communications program. Recognizes and scores prospect behavior Nurtures prospect relationships with relevant content Empowers sales reps to identify and respond to physicians
and influencers they do not have to time to see.
The Pharma Edge gives the Detailer the power to manage and communicate with more prospects than ever before.
It allows them to detail 24/7, and to know right away, whenever a physician or prescribing influencer shows interest and in what topic.
The system tracks and scores each respondent’s interest, allowing the Detailer to focus on the best opportunities and maximize their sales efforts.
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Programs and Solutions
The Market Maker Program The Market Maker Program A solution designed to enable companies to increase results with new product launches gaining market share and revenue for new products much faster than traditional methods.
The Virtual Account ManagerThe Virtual Account Manager A solution designed to extend the reach and effectiveness of direct sales teams and allow them to cover larger territories and customer groups
The PharmaEdge Program The PharmaEdge Program A solution designed to enable direct sales teams to run advanced cross media Automated Marketing Programs “On-Demand” in their territories. Simple method that takes only five minutes to execute.
The MMI Channel EdgeThe MMI Channel EdgeA solution designed to allow manufacturers to gain mindshare of their reseller channels by offering them individually branded versions of the MMI Edge Automated Marketing Program as a value added lead generation service.
