@ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

Raghavendar V

Analytics Consultant

MOBILE TECHNOLOGY unlocks the

HOLY GRAIL

@ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

World became Mobile…

7B 6B 4.5B

Global population Access to mobile Access to working toilets

Source: wirelessintelligence, impawards.com, UN, Time ; Morgan Stanley,2007 ;http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx

91% of Adults

have their mobile

phones within arm’s

reach 24/7

82% of U.S.

Adults own a

cellphone

Number of connected devices per person 2010 vs. 2020

1.84

6.58

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… and Mobile only…

There are 5X as

many cellphones in

the world as there

are PCs

25% of

Americans use

only mobile

devices to access

the internet

1.6B mobile broadband

connections globally

in Q1’13

49% of the mobile subscribers in the U.S. own a smartphone

51% of the mobile subscribers in the U.K. own a smartphone

Source: wirelessintelligence, impawards.com, UN, Time ;

http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/; http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

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24%

27%

32%

34%

37%

39%

51%

56%

Print/Outdoor

TV/Radio

Direct/Event

Mobile

Online Social

Online General

Retail

Offline Social 55%

60%

31%

19%

16%

24%

14%

21%

Changing mix of channels used by shoppers :

Shoppers became reachable… Brands using SMS to

reach customers

connect with 95% of all smartphone &

non-smartphone

users

90% of Text

messages are read

within 3 minutes of

being delivered Source: http://www.gomonews.com/mobileweb-growth-1-in-5-internet-users-dontuse-a-computer

McKinsey ; www.smartinsights.com http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies

Global Mobile Market :

SMS not

enabled

25%

Smartphones

27%

SMS enabled 75%

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One half of all

local searches are

done on a mobile

device

90% of

smartphone users

said they used the

Mobile Web to shop

rather than an app

Source: http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf; http://www.mobilemarketer.com/cms/opinion/columns/8188.html;

http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760; www.smartinsights.com

9 out of 10 mobile searches lead to an

action and over HALF lead to PURCHASE

70% of mobile searches lead to an action

within 1 hour.

It nearly takes 1 month for the same

percentage of desktop users to catch up.

90%

Mobile Search became influential…

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Mobile Ads Online Ads

Mobile Coupons

receive 10 times higher redemption

rates than print

coupons

Source: http://www.slideshare.net/JamieTurner1313/50-amazing-facts-about-mobile; http://www.GoMobileBook.com; www.smartinsights.com

Mobile Ads perform 4 to 5 times better

than Online Ads in terms of awareness, brand

favorability and purchase intent

74% of smartphone users use

their phone for shopping decisions

74%

79%

79% of those ultimately

end up making a purchase

29% of mobile

users are open to

scanning a mobile tag

to get coupons

4.5X

1X

Mobile Ads became effective…

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26378

13348

11472

10442

7883

6595

2378

10814

2171

922

Amazon Sites Home Retail Group Apple.com

Worldwide Sites

Tesco Stores Dixons Retail Plc.

To

tal U

niq

ue V

isito

rs (

000)

PC Mobile

Yo

Y G

row

th

PC Mobile

Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Digital Commerce in UK– Mobile Outpaces PC Growth Rates

+87% +80% +75%

+49%

+88%

+0% +5% +6% +18% +18%

Apple has nearly as

many unique visitors

on Mobile than PC

Audience growth rate is

very high on

Mobile than on PC

Why Mobile Marketing…?

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16% of smartphone users made a purchase because

of a marketing message received on their phone

Source: http://www.emarketer.com/Article.aspx?R=1008728 : http://www.dynamiclogic.com/global/news/press-releases/2011/10/06/mobile-display-advertising-more-effective-than-online ;

http://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day

US adults spend

10.1% of

their total media

consumption time

with mobile

The average mobile

campaign

significantly

outpaces online in ad

awareness

But only 0.9% of total

ad spend is dedicated to mobile

Why Mobile Marketing…?

@ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

Source: StatCounter (May 1-7,2012), Pingdom ; A.T. Kearney, Cisco 2013 Mobile VNI Study, GSMA Intelligence

Analytics driven insights can

harness this data deluge in

order to predict emerging

trends and understand evolving

customer preferences.

Technology and data driven

decision making can help

provide nuanced, targeted and

useful customer choices, and

unlock enormous value

Mobile Data is Exploding…and holds the key

0.9 EXABYTES/month

11.2 EXABYTES/month

10% CAGR

7.6% CAGR

Worldwide, Mobile contributes

10% of all web traffic

4.2% CAGR

66% CAGR

2012 has seen more mobile traffic

than all the preceding years combined

Mobile Data Volume:

Global Mobile connections

will reach 9.7Bn by 2017

YEAR 2012 YEAR 2017

Subscribers are growing at 4X

of Global Population growth

Use Big Data and

Analytics to get more out

of Marketing Spend…

Market Intelligence

Marketing Performance

Measurement

Digital Media Insights

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