Connect & EngageMobile Social and CRM

CRM

Traditional CRM is about managing users.

CEM

It about experience.

Customer wants to be:- delighted- understood

Mobile Social CRM 的新元素● 强连接 --信任● 去中心化● 碎片化● 许可营销● 拉式的即时沟通

Mobile Social CRM 的新元素● 个体化● 移动● 协作● 完整统一的体验

Real Estate

● Social Media is primarily used for marketing tools, instead of service tools.

● CRM tools is primarily used for lead capture, and it is not customer centralized.

CRM in Real Estate

● Understand Customer● Effective Communication● Manage Long Sales Cycles● Information on finger tip and on the way● Market Intelligence● Document management

Analytics and data mining

need to understand each individual customer

Just Do It!