Modern Recruiters Guide to Twitter nov 13

PowerPoint Presentation

010203040506PersonaPerson Company Media ProductEventWHAT IS TWITTER?

Persona listsPerson me grew followers organically, follow promiscuously - FOLLOWERSCompany -Lennar homebuilder 150K followers hashtag #smmw@totalpicture how to follow, add to listOld Spice Funny Challenge other brands on twitterEvent - HASHTAGS

What is the common denominator? BRAND

8ABOUT ME

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TWITTER is a lot like hot yogaIts a hot messBut, its good for you

You get better the more you do it

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A little about me.4FEAR is RATIONAL

ProductivityIntellectual CapitalSecurityPrivacyComplianceControlI could break somethingI could embarrass myselfI dont have the timeI could be hypnotized by an evil twitter zombie and find myself running a communeWhat are YOU afraid of?5LINKSTERS SEND 110 TEXT MESSAGES A DAYHOW WE COMMUNICATENot only are we using different tools to communicate, the way we communicate is changing. Brevity, casual language and visual aids are valued over wordy, formal communications.

And, studies show that Linksters think very differently about privacy, freedom of speech and information transparency.

http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/

SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuit

There are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Baschs Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)

6DONT BE SCURREDHarvard Business ReviewAny organization can get lucky and have a single successful implementation of social media. Social leaders, on the other hand, build collaborative capability through a learning process that starts with understanding their current attitude and taking the steps required to building confidence and trust. This turns a single social media success into a sustained source of competitive advantage..

The Social OrganizationHow to Use Social Media to Tap the Collective Genius of Your Customers and EmployeesBy Anthony J. Bradley and Mark P. McDonaldHarvard Business Review Press, October 2011

The Social OrganizationHow to Use Social Media to Tap the Collective Genius of Your Customers and EmployeesBy Anthony J. Bradley and Mark P. McDonaldHarvard Business Review Press, October 2011

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TWITTER FOR EMPLOYER BRANDINGPost jobs, feature hot jobs, video previews, just dont spam your followers with constant job tweets. Ask for the Retweet

Your fans want to hear from you they will consume anything new, original, interesting or funny

Think beyond your website to keep candidates and clients informed about your successes, your process, your team

Target potential candidates and clients through Twitters relatively new advertising platform. JOBS

ENGAGE | LEARN

INFORM

ADVERTISE

http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/10

TWITTER FOR CONNECTINGTwitter is a great place to post a few jobs, but ensure that existing employees retweet them for maximum effectiveness

Use the status updates to engage your network. Join the conversation by @ replying and retweeting. Organize using lists and favorites

Custom design a Twitter background aligns to your employer brand, and that gives your followers additional information about your company. Your Twitter page should drive candidates to your careers site

Follow back, retweet and use @ replies to engage and grow followers. Use first names. Dont forget to thank, congratulate, share and have a good time

JOBS

ENGAGE | LEARN

INFORM

MAKE IT PERSONAL


13TWITTER FOR SOURCINGPost jobs and engage your followers. Think of Twitter as the place to post your Hot Jobs

Twitter is one of the best places to keep up with industry trends and learn from experts. Direct your followers to internal and external content

Twitter users often do not overlap with LinkedIn users. Twitter profiles even inactive ones are a great source of passive candidates

Grow your network through targeted Twitter advertising,

JOBS

ENGAGE | INFORM

SOURCE

FIND


SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuit

There are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Baschs Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)14

site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs -recruiter

Google: site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs -recruiterBing same search, more results!17

site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team) site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team) 18site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team)

site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team) 19

Falcon.io20FIND & FOLLOWMeetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup.

Highlight is a gps-enabled mobile app that allows you to see whos nearby.

Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users.

16 Million users upload presentations to slideshare find experts on any topic, follow brands, share documents.

MEETUP

HIGHLIGHTQUORA

SLIDESHARE

KEEPING UP KEEPING TRACKHOOTSUITE: MY SECRET WEAPONManage almost all of your social media activities from one dashboard. Pre-schedule tweets and status updates. Instantly post to all of your social media properties. Track followers and fans, and measue the results..

[email protected]://www.linkedin.com/in/carmenhudson/@peopleshark

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