MOSAIC Global Catalogue

MOSAIC network provides advertisers with targeted digital out-of-home advertising tailored to the audience,location or time of day, and offers measurable and relevant experiences for increasingly engaged consumers.

Our portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitorsmonthly. We are continuously expanding our portfolio with selected venues that boast the most potential foradvertisers based on location, traffic figures, customers profile and tenant mix.

No matter what the objectives are, MOSAIC MediaHouse offers advertisers and brands an exclusive, digitalformat to engage the target audience, and effectively reach the mass segment of the population.

We help advertisers reach targeted consumers through innovative and engaging digital out-of-home media.

CatalogueQ3 2012

Media

QRBoard™Digital

QRBoard™Digital

Loop 90

seconds

Specifications

LCD Characteristics 65 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Full stereo sound Embedded Camera Remotely managed (3G + Wifi) Sleek design

Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 sec Loop cycle: 90 sec Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)

Frequency: 480 – 520 spots/day/unit(7 days/week)

Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Automated Audience Measurement Audience based targeting (Male/Female)

QRBoard™ XXL

Digital 65”

Aspect Ratio 9:16 Portrait

Audio On

Definition High

Screen Size 65”

Screen

Resolution

1080 x 1920

Still Y

Video Y

Flash Y

Dynamic Update Y

Optimal Viewing Distance1m – 10m

Total Loop 90 secEditorial 1 x 15 sec (Mall Internal)Ads 5 x 15 sec (Agencies & Advertisers)

Standard campaign 1 x 15 sec per 90 second loop

QRBoard™Digital XXL 65”

Specifications

LCD Characteristics 21.5 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Full stereo sound Remotely managed (3G + Wifi) Sleek design

Product Capabilities Automatic start/stop and Self LoopingMovie Clip Duration: 15 sec Loop cycle: 90 sec Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)

Frequency: 480 – 520 spots/day/unit(7 days/week)

Media Management Interactive rich media Real-time “live” content updates Real-time supervisionMonitoring Audience based targeting (Male/Female)

QRBoard™ Small

Digital 21.5”

Aspect Ratio 9:16 Portrait

Audio On

Definition High

Screen Size 21.5”

Screen

Resolution

1080 x 1920

Still Y

Video Y

Flash Y (Light)

Dynamic Update Y

Loop 90

secondsTotal Loop 90 sec

Editorial 1 x 15 sec (Mall Internal)Ads 5 x 15 sec (Agencies & Advertisers)

Standard campaign 1 x 15 sec per 90 second loop

Optimal Viewing Distance1m – 3m

QRBoard™Digital Small

21.5”

Accurate and reliable data to measure advertising ROI.

As part of our commitment to provide transparency and accountability to our clients, MOSAIC MediaHouseoffers advertisers two sets of metrics for every campaign: a proof‐of‐play report and audience figures. Thismakes it easier for our advertisers to have a clear picture of when and where their content was played as wellas measure the return on their investment.

Proof-of-play is a key metric to compare the number of planned ‘ad plays’ — known as ‘ad repetitions’ —with the achieved ones. Our proof-of-play reporting system – BroadSign – was previously audited byArbitron to give our clients an added level of transparency and assurance.

MOSAIC’s audience measurement system is powered by Intel® facial recognition technology and providesvaluable data on age, gender, total number of viewers and amount of time a person looked at the display(i.e. dwell and attention time).

Proof-of-play

Audience Impression Metrics

Insight

6611shopping malls

17.3Mshoppers monthly QRBoard™

MOSAIC portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitors monthly.

PortfolioOverview

Profile

Shopper Traffic in 201138.4 million

Customer ProfileProfessionals, Managers, Executives,Businessmen, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Location

200 Victoria Street, Singapore 188021

Operating Hours

10:00am to 10:00pm Daily

http://www.bugisjunction-mall.com.sg

Located in the heart of Singapore’s Civic

and Cultural District, Bugis Junction

enjoys direct connectivity to the Bugis

MRT station from the basement level, and

is well served by major public bus routes.

In line with its close proximity to the

Singapore Management University,

LASALLE College of the Arts and School

of the Arts, Bugis Junction is positioned

as a modern fashion, dining and

entertainment destination mall targeted at

young adults and professionals,

managers, executives and businessmen

(PMEBs).

Anchor Tenants BHG

Key Retailers Cold Storage, Food Junction, Shaw Theatres, Crystal JadeRestaurant, Esprit, KinokuniyaBookstore, Topshop & Topman, Nando’s, MANGO, Itacho Sushi

No of Retail Stores 235 units

Bugis Junction




Floor Plan

B1

L2

Media3 panels located at B1 and L2

[ B1 – MRT Escalator ]

[ B1 – Central Hallway ]

[ L2 – Escalator Pillar ]


Bugis Junction

Photostream


[ B1 – MRT Escalator ]



Bugis Junction

Profile

Bukit Panjang Plaza (BPP) is located in

the high-density residential area of Bukit

Panjang New Town, in the north-western

region of Singapore. The four-storey mall,

with two levels of basement car park, is

conveniently located between the Bukit

Panjang and Senja LRT stations, and

adjacent to the Bukit Panjang bus

interchange.


Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants NTUC FairPrice

Key Retailers Bukit Panjang Community Library, Kopitiam, Daiso, Harvey Norman, Popular Bookstore, Jean Yip, McDonald's, Royal Sporting House, Watsons


Location

1 Jelebu Road Singapore 67774

Operating Hours


http://www.bukitpanjangplaza.com.sg

Bukit PanjangPlaza

http://www.bukitpanjangplaza.com.sg

Floor Plan

L2

L1

[ L1 – Front Entrance ]

[ L2 – Side Entrance ]


Media2 panels located at L1 and L2

Bukit PanjangPlaza

Photostream

[ L1 – Front Entrance ]

[ L2 – Side Entrance ]


Bukit PanjangPlaza

Profile

Clarke Quay, which is zoned as a

commercial development within a

conservation area, is an integrated food

and beverage, entertainment and lifestyle

riverfront destination. It is located along

the Singapore River and at the fringe of

the Central Business District. It is within

walking distance of the Clarke Quay MRT

station, making it easily accessible by

public transportation.


Customer ProfileProfessionals, Managers, Executives,Businessmen, Tourists, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants Bar Cocoon @ The Forbidden City, Shanghai Dolly, Zirca, Lunar

Key Retailers Royal Selangor, Attica, The Arena, The Pump Room, Hooters, Baize & China One, G-Max ReverseBungy, GX Swing


Location

Clarke Quay, 3 River Valley Road, Singapore 179024

Operating Hours


http://www.clarkequay.com.sg

Clarke Quay

http://www.clarkequay.com.sg

Floor Plan

L1

[ Restroom x12 ]


Media12 panels located at all restrooms

Clarke Quay

Photostream

[ Restroom x12 ]

[ QRBoard™ Small ]


Clarke Quay

Profile

Funan DigitaLife Mall (Funan) enjoys an

excellent location in the downtown core

and tourist belt of Singapore. It is within

walking distance to the City Hall MRT

interchange station and the Clarke Quay

MRT station, which puts it in close

proximity to the riverside food & beverage

and entertainment precincts such as

Clarke Quay and Boat Quay. Together

with a unique mix of reputable retailers

that offer genuine products and quality

customer service, Funan is one of

Singapore’s choice destinations for IT,

gaming, digital and lifestyle products.


Customer ProfileProfessionals, Managers, Executives,Businessmen, Tourists, Families, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants Challenger

Key Retailers Food Junction, Harvey Norman, South Asia Computer, Newstead, Royal Sporting House, Courts, Juzz1, Digital Asia


Location

109, North Bridge Road, Singapore 179097

Operating Hours


http://www.funan.com.sg

FunanDigitaLife Mall

http://www.funan.com.sg

Floor Plan

L1

[ L1 – Main Entrance ]

[ L1 – Central Hallway ]

[ L1 – Back Entrance ]


Media3 panels located at L1


Photostream


[ L1 – Back Entrance ]




Profile

IMM Building (IMM) is located in the

western part of Singapore, just a five-

minute walk from the Jurong East MRT

interchange station and bus interchange.

Besides its proximity to the surrounding

residential estates, IMM is close to major

office and industrial developments such

as the International Business Park and

JTC Summit. The five-storey mixed

development comprises retail, office and

warehouse space.


Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants Best Denki, Daiso, GiantHypermarket

Key Retailers Challenger, Kopitiam, Esprit Outlet, Crocs, Giordano Outlet, Samsonite Outlet, Timberland Outlet, Popular Bookstore, Bagus, New Balance Outlet


Location

2 Jurong East Street 21, Singapore 609601

Operating Hours


http://www.imm.sg

IMM Building

http://www.imm.sg

Floor Plan

L1

L2

[ L2 – Travelator Pillar ]

[ L1 – Side Atrium Central Pillar ]

[ L1 – Atrium A ]

[ L1 – Atrium B ]



IMM Building

Photostream

[ L1 – Side Atrium Central Pillar ]

[ L2 – Travelator Pillar ][ L1 – Main Atrium Pillar B ]

[ L1 – Main Atrium Pillar A ]


IMM Building

Profile

Lot One Shoppers’ Mall (Lot One) is

situated in the heart of the Choa Chu

Kang housing estate, in the north-western

region of Singapore. The mall is well

connected by major arterial roads and is

next to the Choa Chu Kang MRT/LRT

stations and bus interchange. The six-

storey retail mall enjoys a large shopper

catchment, comprising residents in the

Choa Chu Kang, Bukit Panjang, Bukit

Batok and Upper Bukit Timah precincts,

uniformed personnel from military camps

in the vicinity, as well as students from

nearby schools.


Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students, Generation X, Generation Y

Tenant Mix

Anchor Tenants BHG, Choa Chu Kang Library, Courts, Food Junction, NTUC Fairprice, Shaw Theatres

Key Retailers Cotton On/Cotton On Body, Jean Yip Hub, Kiddy Palace, Levi's, McDonald's, Popular Bookstore, Smiggle, Etude House


Location

21 Choa Chu Kang Ave 4, Singapore 689812

Operating Hours


http://www.lot1.com.sg

Lot OneShoppers’ Mall

http://www.lot1.com.sg

Floor Plan

B1

L1

[ B1 – Parking Travelator ]

[ B1 – Outdoor Entrance ]





Photostream

[ B1 – Outdoor Entrance ]

[ L1 – Central Hallway ] [ B1 – Parking Travelator ]



Profile

Plaza Singapura is located along Orchard

Road, Singapore’s main shopping belt.

This prime freehold property boasts a

direct Basement 2 link to the Dhoby

Ghaut MRT interchange station, which

connects three main train lines, including

the Circle Line. The mall’s broad-based

positioning, coupled with its strong focus

on basic consumer goods and services,

differentiates itself from other malls along

Orchard Road, and allows it to attract a

wide range of shoppers – families, youths

and working adults – from all over

Singapore.


Customer ProfileProfessionals, Managers, Executives,Businessmen, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students,Generation X, Generation Y

Tenant Mix

Anchor Tenants Carrefour Hypermarket, Golden Village Multiplex, Spotlight

Key Retailers Marks & Spencer, Kopitiam, Yamaha Music School, Daiso, Jean Yip Hub, Starhub, Times The Bookshop, Made With Love


Location

68 Orchard Road, Singapore 238839

Operating Hours


http://www.plazasingapura.com.sg

PlazaSingapura

http://www.plazasingapura.com.sg

Floor Plan

B2

B1

[ B2 – MRT Left Pillar ]

[ B1 – B2 Escalator ]

[ B1 – L1 Escalator ]


Media3 panels located at B2 and B1

PlazaSingapura

Photostream

[ B2 – MRT Left Pillar ] [ B1 – L1 Escalator ]

[ B1 – B2 Escalator ]


PlazaSingapura

Profile

Rivervale Mall is located at the junction of

Rivervale Drive and Rivervale Crescent in

Sengkang New Town. The mall is

strategically situated beside the Rumbia

LRT station, which is linked to the

Sengkang MRT station. In addition,

Rivervale Mall provides a free shuttle bus

service that plies two routes within the

Sengkang, Anchorvale and Compassvale

estates. With its accessible location, the

three-storey mall is a popular and

convenient shopping destination for

residents living in the vicinity.


Customer ProfileResidents living in the vicinity,Families, Youth, Women, Men, 15-34, Teens, Students, Generation X, Generation Y

Tenant Mix

Anchor Tenants NTUC Fairprice

Key Retailers NTUC Foodfare, Daiso, Bata, EuYan Sang TCM, McDonald's, Long John Silver's, Guardian, KFC, BBQ Chicken, Watsons, Kimage, NTUC Denticare, Unity NTUC Healthcare


Location

11 Rivervale Crescent, Singapore 545082

Operating Hours


http://www.rivervalemall.com.sg

RivervaleMall

http://www.rivervalemall.com.sg

Floor Plan

L1

L3


[ L3 – Main Escalator ]

[ L1 – Central Pillar ]



RivervaleMall

Photostream


[ L3 – Main Escalator ]

[ L1 – Central Pillar ]


RivervaleMall

Profile

Sembawang Shopping Centre (SSC) is

situated in close proximity to Yishun and

Sembawang MRT stations. The mall

provides a free shuttle bus service which

plies between SSC and the Yishun and

Sembawang MRT stations. On weekdays,

SSC also operates a free lunch-time

shuttle bus to the nearby industrial estate.

Re-developed and re-opened in

December 2008, the mall houses four

levels of retail space, including a

basement level, as well as three floors of

car park.

Customer ProfileFamilies, Army Personnel, PMETS, Expatriates, Women, Men, 15-34, Students

Trade Mix

Basement 1 Hypermarket, Sporting Goods & Apparels, F&B, Entertainment, Services

Level 1 Value Store, Home Furnishing, Fashion, Beauty & Health, F&B, Jewellery & Watches

Level 2 Fashion, Shoes & Bags, Beauty & Health, Books, Gifts & Souvenirs, Home Furnishings, Food Court, F&B

Level 3 F&B, Education, Services, Children's Playground, Car Park

Level 4 Car Park

Level 5 Car Park

Location

604 Sembawang Road, Singapore 758459

Operating Hours


http://www.sembawangsc.com.sg

SembawangShopping

Centre

http://www.sembawangsc.com.sg

Floor Plan

B1

L1

[ B1 – Escalator Pillar ]



SembawangShopping

Centre

Photostream

[ B1 – Escalator Pillar ]


SembawangShopping

Centre

Profile

Tampines Mall, located in the densely

populated residential area of Tampines, is

one of Singapore’s leading suburban

malls. It is conveniently situated within the

Tampines Regional Centre, the first and

most developed regional centre in

Singapore, and enjoys easy access via

the Tampines MRT station and bus

interchange. To meet the needs of

middle-income consumers living and

working around the bustling Tampines

Regional Centre, Tampines Mall provides

a varied mix of shopping, dining and

entertainment options for families,

professionals and young adults.


Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students, Generation X, Generation Y

Tenant Mix

Anchor Tenants Golden Village Multiplex, Isetan, NTUC FairPrice

Key Retailers Courts, Popular Bookstore, Toys "R" Us, Yamaha Music School, Kopitiam


Location

4 Tampines Central 5, Singapore 529510

Operating Hours


http://www.tampinesmall.com.sg

TampinesMall

http://www.tampinesmall.com.sg

Floor Plan

B1

L1



[ L1 – Directory]


Media7 panels located at B1, L1, L2, L3 and L4

TampinesMall

Floor Plan

L2



L3

[ L2 – Hallway Pillar ]



TampinesMall

Floor Plan

L4




TampinesMall

Photostream


[ L1 – Directory Area ]



TampinesMall

Photostream



[ L2 – Hallway Pillar ]



TampinesMall

Profile

Fast becoming one of the most popular

shopping destinations in the Orchard

Road belt, 313@somerset is conveniently

accessible via Mass Rapid Transit (MRT),

major bus stops, and pedestrian routes

linking Somerset Road to Orchard Road.

It is situated directly above the Somerset

MRT station with a direct entry and exit

point at Basement 2.

Shopper Traffic in 201136 million

Customer ProfileProfessionals, Working Executives, Families, Young Adults, Youth,Women, Men, 15-34, Teens, Students, Generation X, Generation Y

Tenant Mix

Anchor Tenants Forever 21, HMV, Uniqlo, Zara, New Look, Food Republic, Marche , Cold Storage Specialty, STADIUM

Key Retailers EpiCentre, Starhub, HARRIS Planerds


Where

313 Orchard Road, Singapore 238895

Operating Hours

10:00am to 10:00pm Mon – Fri

10:00am to 11:00pm Sat – Sun

http://www.313somerset.com.sg

313@somerset

http://www.313somerset.com.sg

Floor Plan Shopper Traffic in 201136 million

Media24 panels (B3, B2, B1, L1, L2, L3, L4, L5, L6, L7)

313@somerset

Photostream Shopper Traffic in 201136 million

Lift Lobbies Overview

313@somerset

Photostream Shopper Traffic in 201136 million

Restrooms Overview

313@somerset

QRBoard™ Small – 21.5” Units Total Price Per Week (SGD)

Clarke Quay 12 600

313@Somerset 24 1200

Rates

QRBoard™ XXL – 65” Units Total Price Per Week (SGD)

Bugis Junction 3 900

Bukit Panjang Plaza 2 600

Funan DigitaLife Mall 3 900

IMM Building 4 1200

Lot One Shopper’s Mall 3 900

Plaza Singapura 3 900

Rivervale Mall 3 900

Sembawang Shopping Centre 2 600

Tampines Mall 7 2000

Media Packs Units Total Price Per Week (SGD)

XXL Only 30 7800

Small Only 36 1800

All rates are in SGD dollars Bookings are subject to availabilityMinimum campaign period : 2 Weeks Rates subject to change without notice

Options and variables affecting the pricing:- Brand exclusivity- Timing of the year (peak periods)- Location picking & positioning

Our Rates

Audience Packs Units Media Total Price Per Week (SGD)

PMEBs 58 22 XXL + 36 Small 7600

15-34 66 30 XXL + 36 Small 8800

Youth & Family 66 30 XXL + 36 Small 8800

Tourists 39 3 XXL + 36 Small 2700

Rates

Network Packs Units Media Total Price Per Week (SGD)

Full Network 42 30 XXL + 36 Small 8800

Half Network 15 15 XXL 4200

Limited Network 7 7 XXL 2000

Central 45 9 XXL + 36 Small 4000

Heartland 21 21 XXL 5600

All rates are in SGD dollars Bookings are subject to availabilityMinimum campaign period : 2 Weeks Rates subject to change without notice

Options and variables affecting the pricing:- Brand exclusivity- Timing of the year (peak periods)- Location picking & positioning

PMEBs: Bugis Junction, Clarke Quay, Funan DigitaLife Mall, IMM Building, Plaza Singapura, Sembawang Shopping Centre, Tampines Mall15-34: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, Plaza Singapura,Rivervale Mall, Sembawang Shopping Centre, Tampines MallYouth & Family: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, PlazaSingapura, Rivervale Mall, Sembawang Shopping Centre, Tampines MallTourists: 313@somerset, Clarke Quay, Funan DigitaLife Mall

Central: 313@somerset, Bugis Junction, Clarke Quay, Funan DigitaLife Mall, Plaza SingapuraHeartland: Bukit Panjang Plaza, IMM Building, Lot One Shoppers’ Mall, Rivervale Mall, Sembawang Shopping Centre, Tampines Mall

Continuity Discount 4+ Weeks 12+ Weeks 24+ Weeks

-10% -30% -40%

Our Rates

Copyright © 2012 MOSAIC MediaHouse. All rights reserved.

MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks of MOSAIC

MediaHouse Pte. Ltd. Other product and service names are trademarks or registered

trademarks of their respective companies.

MOSAIC MediaHouse Pte. Ltd.28 Maxwell Road

#03-05 Red Dot Traffic

Singapore 069120.

Tel: +65 6592 5290

Fax: +65 6536 3367

www.mosaicmediahouse.com