MozCon 2013 Recap - Day One

MozCon 2013 Highlights

Curated by: @KaneJamison &

Beth Anderson (@JadeEJF) Content Harmony

Day One

Quotes are tracked as well as we can, but apologies for any

that are slightly off. More accurately, they’re

paraphrased.

Speakers – please let us know if you’d like any corrected.

#QuickDisclaimer


Speaker: Rand Fishkin9:00 am to 9:30 am

Day 1, Session 1:

Intro: The Year in SEO, Marketing, and Moz

Click here for slides

https://seomoz.box.com/shared/static/swe8qe1kep04mvddyeix.pptx

MozCon 2013 HighlightsDay 1, Session 1:

Speaker: Rand Fishkin

I think maybe it’s up to us (people like Majestic,

SEMRush, FindPeopleonPlus, Full

Contact, Fresh Web Explorer) to combat the end of the free and open

web.#Quote


Speaker: Rand Fishkin

More than half of U.S. cell users now have a

smartphone.

1 in 3 people now have a tablet at home.

Yet, desktop search has not been shrinking.#Stats


Speaker: Richard Baxter9:30 am to 10:00 am

Day 1, Session 2:

Really Targeted Outreach


https://seomoz.box.com/shared/static/57kg34h7md9cmabti1zd.pptx


Speaker: Richard Baxter

“Your problem [with guest blog prospecting] is this:

You started with Google [instead of starting with your target audience].”

#Quote



Really Targeted Outreach Process:

1 - Who are you targeting?2 – Identify influencer intersect.

3 – What are those people sharing?

4 – Be there.

#Quote



Twitter Archiving Google Spreadsheet TAGS v5

#Tool

URL: http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/

+ URL: http://bit.ly/followerwonkfetcher + URL: http://bit.ly/mozcontemplate

http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/

http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/

http://bit.ly/followerwonkfetcher

http://bit.ly/followerwonkfetcher

http://bit.ly/mozcontemplate

http://bit.ly/mozcontemplate


Speaker: Aleyda Solis10:00 am to 10:30 am

Day 1, Session 3:

International SEO and the Future of Your ROI

Click here for slidesWarning:

180MB File!

https://seomoz.box.com/shared/static/8b85o7e6w16d69llye40.pdf


Speaker: Aleyda Solis

Don’t use flags on your language selection button - you’re targeting languages

not countries.

#Quote



Localize EVERYTHING. It’s fundamental.

Get a native to help avoid mistakes.

Don’t forget things like URLs,<title> tags, etc.

#Quote



International SEO ROI Calculator:

#Tools

URL: http://bit.ly/seoroi-calculator

http://bit.ly/seoroi-calculator

http://bit.ly/seoroi-calculator


Speaker: Avinash Kaushik10:50 am to 11:50 am

Day 1, Session 4:

Simplifying Complexity:Three Ideas For Higher ROI

No Slide Link Yet


Speaker: Avinash Kaushik

Followers/LikesImpressions

ClicksBounce Rate

Abandonment Rate

Conversation RateEconomic Value

Lifetime Value

#Quote

Scale of Value as a Metric

Terrible v v v v v vGreat



If you’ve created a good mobile experience for

users, congratulations!

…You’ve solved the big problem of 2009.

#Quote



Most peoples’ brand experience now will be digital

and not walking into their stores.

Department stores do a great job of brand experience in

person, but digital experiences lag behind.

#Quote


Speaker: Lena West1:20 pm to 1:50 pm

Day 1, Session 5:

Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes


https://seomoz.box.com/shared/static/tnbj9irehpo7u8s7vpk6.pptx


Speaker: Lena West

On Facebook, photo updates get 53% more likes

than text updates.

#Stats


Speaker: Lena West

“No matter what Google throws at us, what I still love about

images is that it will force social people to get in the same room

with search people about how to build a brand - and it has to be better than filenames and alt-

text.”

#Quote


Speaker: Lena West

Tons of Resources for Visual Content Inspiration and Creation:

KnowYourMeme.com, QuickMeme.com,

MemeCenter.com, Infogr.am, Visual.ly, InfoActive.com,

Piktochart, Easel.ly, many eyes, Pinwords, Pinstamatic, Quozio,

ReciteThis#Tools


Speaker: Lena West

“Quotes humanize your bigger brand, and builds trust factor for smaller

brands.”

#Quote


Speaker: Lena West

“For Pinterest – Build motifs around your

products.”

Brands to check out: LL Bean, Peugeout

Panama, Whole Foods#Quote


Speaker: Lena West

“Don’t be scared, homies.

Images are your friend... be willing to try and test out and

fail.

Start adding images to marketing strategies for your

clients.”#Quote


Speaker: Lena West

Tracking tools for Visual Content:

Curalate, Ahalogy, Piquora Moz Analytics

#Tools


Speaker: Ross Hudgens1:50 pm to 2:20 pm

Day 1, Session 6:

Rapid Fire Link Building Tips for Your Content


https://seomoz.box.com/shared/static/tqw5h2faewbytt9t7din.pptx


Speaker: Ross Hudgens

“Link building still offers a lot of value where you match

content to a web master that needs it.

There’s more to it than just making a good piece of content and getting it

published.”#Quote



“Content strategy is at the front of the content, at the very end, the link builder

comes in to cross the chasm, to make sure you get all the

links you should have. ”

#Quote



• Tools: Email-Format.com - easil;y find contact formats.

• Tools: 1Password: Save time remembering outreach account passwords.

• Tools: Outdated content finder: Locate old content

• Tools: Bananatag - track opens for better follow-ups

• Tools: Linkclump - Easily bulk open URLs• Tools: Auto Boomerang - automatically enabling

follow-up, insta-select optimal Boomerang time.

Head to

www.contentharmony.com/blog/mozcon-2013-tools/

for links to the full list of tools mentioned during #MozCon.

#Tools

http://www.contentharmony.com/blog/mozcon-2013-tools/




“The more eyeballs you get on your content, the more

links you get.”

#Quote



“Link drop client images in guest posts on sites that are

non-related. They get an image credit link underneath

image or at the end of the post.”

#Tip



“You can get a statistically significant sample for $150

from Google Consumer Surveys. Easy way to

gather data for content.”

#Quote



Follow the S.U.C.C.E.S. Framework

• Simplicity• Unexpectedness• Concreteness• Credibility• Emotion• Stories

#Quote



If you have any kind of data floating around out there, do link reclamation on it.

E.g. data snippets that you’ve released in whitepapers.

You can use FreshWebExplorer to pick up on references to those stats.

#Tip


Speaker: Matt Peters2:20 pm to 3:00 pm

Day 1, Session 7:

Hot Off The Press:2013 Ranking Factors


https://seomoz.box.com/shared/static/x8qb0t3b5n5aj4r92ljr.pptx


Speaker: Matt Peters

Note from Kane: All of the following stats are aspects that correlate with

good ranking performance on Google, not necessarily algorithmic

preferences.

Also, I have borrowed 6 charts that I feel were most interesting, but

there’s way more in depth coverage in Matt’s slide deck and he has an

upcoming blog post. Both are must-reads.#Disclaime

r



Page Level Link Correlation:

#Stats

Page Authority was the highest correlation of any metric that was tested.

All charts by @MattTheMathManPlease refer to original slide deck for full context



Domain Level Link Correlation:

#Stats

Interestingly, subdomain link metrics are stronger than root domain link metrics.




Anchor Text Correlation:

#Stats

Partial Match and Exact Match anchor text links have identical correlation.




Site Speed Correlation:

#Stats

Response time appears to be more important than render time or document complete time, AS FAR AS

SEARCH ENGINES ARE CONCERNED (DOESN’T NECESSARILY APPLY TO USERS)




Social Metrics Correlations:

#Stats

Google +1’s were the second highest correlation metric behind Page Authority!!!




Takeaways on overall ranking factors:

#Stats



Speaker: Matthew Brown3:00 pm to 3:30 pm

Day 1, Session 8:

Strings to Things:Entities & SEO


https://seomoz.box.com/shared/static/vfa3rdn4wu5in889qy0m.pptx


Speaker: Matthew Brown

“We’re paying attention to the wrong people at

Google, Yahoo and Bing.”

#Quote



“Good SEOs make small bets. In ~2006, keywords and links were a good bet.

In ~2009, social was a good bet.

Structured data is a good bet right now.”

#Quote



“Google is starting to determine user intent, and

you can see it based on conversational search.

This is going to be more of what we see happening in

desktop search.”

#Quote



• Tools: Bottlenose• Tools: Glimmer - what Yahoo’s doing

with entity search.• Tools: Fresh Web Explorer - look for

your brand or company name. • Tools: Relfinder for DBPedia to find

relationships.

#Quote

Head to

www.contentharmony.com/blog/mozcon-2013-tools/

for links to the full list of tools mentioned during #MozCon.




Speaker: Karen McGrane3:50 pm to 4:20 pm

Day 1, Session 9:

The Mobile Content Mandate


https://seomoz.box.com/shared/static/srnr2x4jcjkhjkee2kjh.pdf


Speaker: Karen McGrane

“New products are disrupted from the low end. They’re

cheaply made, don’t work as well. Even though they don’t compete on any criteria you’d think of as quality, they put technology into the hands of people who’ve never had it

before.”#Quote



“88% of Americans without a high school diploma have

no broadband access at home.

Everybody has a phone.

88% of Americans have a mobile phone. ”

#Quote



“Mobile was the final frontier in the access

revolution. It has erased the digital divide. A mobile device is the internet for

many people.” -Susannah Fox

#Quote



“We treat these people like second-class citizens

simply because they are accessing the Internet

through a smaller screen.”

#Quote



“People are using mobile as an excuse to create yet

another silo.

You do not want to have a website where you have to

make updates in two separate places. It’s not a strategy if

you can’t maintain it.”#Quote



“There’s no such thing as how to write for mobile. There’s just

good writing...

Write simple clear short sentences, put the most

important things up front, break up the text with headlines and

bullet points.”

#Quote



“Responsive design won’t fix your content problem. There’s no responsive magic wand that you

can wave that automatically determines what the appropriate

chunk of content is for each platform - you have to go in and

figure it out yourself.”

#Quote



“It’s our responsibility to make sure that they get the same information...

regardless of what platform, screen size, they

decide to use.”

#Quote



“Here’s our chance to do mobile right, to clean up badly outdated content, badly outdated CMSs…

It’s our chance to do it right, right from the start.”

#Quote



“Many companies are waking up to the reality that their CMS does

not support true multichannel publishing... and I find that data

is usually a very compelling story.

Everyone can see the skyrocketing growth in mobile.”

#Quote


Speaker: Mack Fogelson4:20 pm to 4:50 pm

Day 1, Session 10:

Building A Better Business with Digital Marketing

Click herefor slides.

https://seomoz.box.com/shared/static/7kzzcef4vvpltz09s597.pdf


Speaker: Mack Fogelson

“We’re used to being on the pulse of what Google’s doing. The bigger part of our job is finding out how we can

help our clients build their businesses.

The focus needs to be on setting goals and create assets that Google can’t take away, helping them build better businesses, and you can do

that by building community.”#Quote



“We all have the blog post and infographic thing

down... what we have to move forward to is the RCS stuff, the stuff that builds

an experience for your customers and shows what

your brand is about.” #Quote



“Your job is not to deliver reports.

Your job is to effect change.”

-John Doherty

#Quote


Speaker: Dharmesh Shah4:50 pm to 5:20 pm

Day 1, Session 11:

The 7 Heavenly Habits of Inspired Inbound Marketers


https://seomoz.box.com/shared/static/0fj36fai4utqi51nbdie.pptx


Speaker: Dharmesh Shah

“Most organizations under-think and under-

invest in their domain name.”

#Quote



“Vanity metrics have value.

They can motivate positive behaviors.”

#Quote



“Marketers create things,exercise judgment,

work to get leverage.”

#Quote



“Go places others won’t.

Do things others don’t.”

#Quote



“LinkedIn is a better body of followers. Rumor has it that

they’re going to open up both blogging and asymmetric

following…

When that happens at least try it, get in and do

something.”#Quote



“The market values transparency not just because they trust you,

but when you open up content, it tends to work remarkably well... transparent and open content

actually works.

It can’t just be transparent, it has to be uncomfortably

transparent.”#Quote



“What’s more important than measuring what matters is doing

what matters.”

#Quote

Thanks for checking out our coverage!

Check out our full live notes and slide decks for all 3 days of

MozCon 2013:

Click here!Curated by:

@KaneJamison &Beth Anderson (@JadeEJF) Content

Harmony

http://www.contentharmony.com/blog/mozcon-2013-coverage/