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Multi-Channel Planning Expert JEFF DILLON
1. Seasonal Planning Concepts and Options
2. Web Only Items
3. Promotions
MULTI-CHANNEL PLANNING SUPPORT
SEASONAL PLANNING
MAPS Seasonal Planning Concepts
• Offer Based• Time Based• Different by Division
MAPS Offer Based Seasonal Planning
• Merchants plan by season• One seasonal budget• Then individual books get assorted• Excellent for expansive season buys• Quick glance “how did it do last season?”
MAPS Offer Based Seasonal Planning
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Summer Drop 1
Summer Drop 2
Summer Sale
Summer Seasonal Offer
MAPS Offer Based Seasonal Planning
• Top Level Seasonal Plan can be allocated to subordinate plansSeasonal Plan
for Summer 2016
Fiscal Month June 2016
Web Plan
Print Media Plan for
Summer 2016
MAPS Time Based Seasonal Planning
• Linear planning• Hard start, hard stop• Web and web only• Retail• B2B• Demand plan rolls into Materials Planning
MAPS Time Based Seasonal Planning
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Time Based Seasonal Planning
Summer Drop 1 Summer Drop 2 Summer Sale
WEB ONLY ITEMS
MAPS Web Only Items• Bury in catalog offers• Separate offers• Separate division/offers/time buckets• Unique Curves• ROP (Reorder Points)• “Availability”• Venture*21 – Statistical Forecasting
Availability• Identify if products
are available for sale for the given offer
PROMOTIONS
MAPS: Pricing & Promotions• Promotion Management
• Mini Offers – No Marketing Module Input• Web Only Offers
• Customer Experience• Unique promotions under a specific offer• Track performance and margin
MAPS: Promotion Management• Creation
• Promo ID / Description• Description• Start / End Dates• Pricing
• Visibility In• Product Level Forecasting• Materials Planning• Database• Post Mortem Analysis
Promotions:MAPS – Generate Forecast
• Utilizes MAPS Planning Information
• Applies a Factor to Existing Product/SKU Forecast
Promotions:MAPS - Demand by Week• Utilizes MAPS Planning to
establish Lag Pattern
Promotions:Product Level Forecasting
Promotions:Materials Planning
Pricing:MAPS – Customer Experience• Select to Customer Experience
• Specific to an Existing Offer / Group to Customers• Pricing, Shipping / Margin Impact
Pricing:MAPS – Customer Experience• MAPS Visibility Only
• Report on Margin Impact
