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Multichannel 2015 How to sell at any time with
Single Source commerce
‣ “Multichannel marketing is offering customers more than one way to buy something - for example, from a Web site as well as in retail stores.” Link
‣ Multi != 2
‣ Multi >= 2
‣ “Today consumers use services and applications on a wide range of devices in different locations and at various times of the day. And they want to choose when and which communication channel should be used.” Link
Multi-Channel?
Any-Channel!
‣ Forget commerce for a moment, think of communication!
‣ How do you use Facebook?
‣ Where do you use Facebook?
Multi-Channel?
ConsoleTablet
Mobile
Web
Bathroom
Kitchen
Couch
On the way
Office
‣ General assumptions for Multi Channel commerce
‣ You’re talking to the same customer
‣ The customer is facing different environments
‣ The customer wants to take the same actions
‣ The customer expects a similar result
‣ Challenges:
‣ Ensure an intuitive user flow with similar UX
‣ Have data consistency
‣ Prioritise actions in reference to the channel
Multi-Channel?Multi-Channel?
Having several use cases..
=> sphere order(“toilet paper”) => …
… and more …
=> sphere order(“ice cream”) => …
… and even more!
=> sphere cancel(“ice cream”) => sphere order(“salad”) => …
‣ What are your targets for Multi-Channel?
‣ More selling
‣ Up-Selling
‣ Cross-Selling
‣ Enhanced customer service
‣ More delivery options
‣ Detailed customer information
‣ Reducing costs
‣ Condensed reporting
‣ …
‣ Prioritise your targets!
Back to 2015…
‣ One platform for all your commerce requirements
‣ Independent from contact channel
‣ Tool box of various commerce resources
‣ Scalable, feature-rich PIM
‣ Flexible OMS
‣ REST-based communication
with backend
‣ Empowerment for unlimited uses
cases due to minimal business logic
‣ PaaS approach with high
performance and low latencies
‣ Lose the Frontend!
SPHERE.IO in a nutshell
‣ Many of our customers are born as Brick-And-Mortar (BAM) retailers
‣ Going online huge leap to retain revenues/independency
‣ Bringing data of different channels together
‣ Targets:
‣ Offer Click&Collect
‣ Optimise stock handling
‣ Have a single point of truth for reporting
‣ Have only one customer entry per person
SPHERE.IO + POS services
‣ https://www.wallmob.com
‣ Danish company, founded in 2012 and acquired by VISMA in 2014
‣ Focus on enterprise customers with several stores available
‣ Customers like L’Oreal, Douglas, Jack&Jones
Wallmob
LightSpeed POS
‣ http://www.lightspeedpos.com/
‣ Canadian company, founded in 2005, several big VC rounds
‣ Options for stores as well as restaurants
‣ 22.000 businesses, 9bn transactions in 2014
‣ Cloud option with several API endpoints (WE LOVE APIS!!!111)
‣ Either as central platform or as POS only solutions
‣ SPHERE.IO/LightSpeed Interface will be presented on Internet World 2015 (March 24th-25th)
SPHERE.IO Architektur
App Stack
‣ Scala
‣ Play 2
‣ REST/JSON
‣ Netty
‣ Mongo
‣ ElasticSearch
Ops Stack
‣ Puppet
‣ mcollective
‣ hiera/raziel
‣ Ruby
‣ nginx
‣ Rackspace
