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ow to influence your clients hrough a multichannel strategy Sebastián Mañana Partner at AXIS CORPORATE Travel & Tourism Head @axiscorporate

MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

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Page 1: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

How to influence your clientsthrough a multichannel strategy

Sebastián MañanaPartner at AXIS CORPORATETravel & Tourism Head

@axiscorporate

Page 2: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Cruises Summit 2013

How to influence your clientsthrough a multichannel strategy

Sebastián MañanaPartner at AXIS CORPORATETravel & Tourism Head

@axiscorporate

Page 3: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Learn and influence

Traveler profile is the key factor

Page 4: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Be present!

Learn and influence

Page 5: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Be present!

Learn and influence

Page 6: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Be present!

Learn and influence

Page 7: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Be present!

Learn and influence

Page 8: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Be present!

Learn and influence

Page 9: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Agile, secure and aligned

Customer Experience

Page 10: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Communication channel

Customer Experience

Page 11: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Small details count!

Customer Experience

Page 12: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

A mistake is an opportunity

Customer Experience

Page 13: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Use technology to sell more

Continue learning

Page 14: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Up-selling and Cross-selling

Continue learning

Page 15: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Keep in contact with customers

Customer engagement

Page 16: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Loyalty Program

Customer engagement

Page 17: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

You are around the world

Customer engagement

Page 18: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

Customer influence cycle

Be present

Have a good reputation

Influence on the process

of choice

Continue learning

Offer great Customer

Experience

Get customer engagement

An engaged customer

means new clients

Learn from your clients

Page 19: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

THANK YOU!

Axis Corporate provides professional management-consulting services focused on driving transformation that helps companies achieve flexibility and excellence in their business, whether in local or international markets.

www.axiscorporate.com

Sebastián MañanaPartner

[email protected]. 902 547 444

Barcelona · Madrid · Shanghai · São Paulo · London · Boston · Frankfurt