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How to influence your clientsthrough a multichannel strategy
Sebastián MañanaPartner at AXIS CORPORATETravel & Tourism Head
@axiscorporate
Cruises Summit 2013
How to influence your clientsthrough a multichannel strategy
Sebastián MañanaPartner at AXIS CORPORATETravel & Tourism Head
@axiscorporate
Learn and influence
Traveler profile is the key factor
Be present!
Learn and influence
Be present!
Learn and influence
Be present!
Learn and influence
Be present!
Learn and influence
Be present!
Learn and influence
Agile, secure and aligned
Customer Experience
Communication channel
Customer Experience
Small details count!
Customer Experience
A mistake is an opportunity
Customer Experience
Use technology to sell more
Continue learning
Up-selling and Cross-selling
Continue learning
Keep in contact with customers
Customer engagement
Loyalty Program
Customer engagement
You are around the world
Customer engagement
Customer influence cycle
Be present
Have a good reputation
Influence on the process
of choice
Continue learning
Offer great Customer
Experience
Get customer engagement
An engaged customer
means new clients
Learn from your clients
THANK YOU!
Axis Corporate provides professional management-consulting services focused on driving transformation that helps companies achieve flexibility and excellence in their business, whether in local or international markets.
www.axiscorporate.com
Sebastián MañanaPartner
[email protected]. 902 547 444
Barcelona · Madrid · Shanghai · São Paulo · London · Boston · Frankfurt