SOUNDBITES FROMNATIONAL RESTAURANT ASSOCIATION’S MARKETING EXECUTIVE GROUP MEETING

OCTOBER , 2013DENVER , CO

Musings about Marketingfrom Restaurant Industry

Leaders

CHRIS MALONE, AUTHOR OF THE HUMAN BRAND

Building Brands by Creating Content • by denise lee yohn

The social accountability that used to exist in

small communities is now being forced on big companies.

CHRIS MALONE, AUTHOR OF THE HUMAN BRAND

Building Brands by Creating Content • by denise lee yohn

For the first time, the world is wired exactly consistently with

the way we as humans are designed to interact with each other.

JOHN HICKENLOOPER , GOVERNER OF COLORADO

Building Brands by Creating Content • by denise lee yohn

We are connected to what is best in ourselves when we connect with other people.

JOHN HICKENLOOPER , GOVERNER OF COLORADO

Building Brands by Creating Content • by denise lee yohn

Listening is how youpersuade people.

CHRIS MALONE, AUTHOR OF THE HUMAN BRAND

Building Brands by Creating Content • by denise lee yohn

People were the first brands; faces were the first logos.

JEN SANNING, CHIEF MARKETING OFFICER AT AMERICAN BLUE RIBBON HOLDINGS

Building Brands by Creating Content • by denise lee yohn

The communities we serve and the cultures we have

are as distinctive as anything else we do.

ZOE ROMANO, ULTRARUNNER

Building Brands by Creating Content • by denise lee yohn

If you think there’s a wall between capitalism and

charity, you’re not listening.

ZOE ROMANO, ULTRARUNNER

Building Brands by Creating Content • by denise lee yohn

Sometimes trying and finding out what you cannot do

is as important as finding what is possible.

KAIHAN KRIPPENDORFF, AUTHOR OF OUT THINK THE COMPETIT ION

Building Brands by Creating Content • by denise lee yohn

When your competitors start repeating themselves,

there is the opportunity to look beyond the obvious

and find the 4th option.

FRANCES ALLEN, EVP AND CHIEF MARKETING OFFICER , DENNY’S

Building Brands by Creating Content • by denise lee yohn

There’s nothing like miserable sales numbers to get a company

to realize we need to change.

FRANCES ALLEN, EVP AND CHIEF MARKETING OFFICER , DENNY’S

Building Brands by Creating Content • by denise lee yohn

The value statements of the company need to match up

with values of the brand.

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more quotes & quips:

Building Brands by Creating Content • by denise lee yohn

Steve Jobs on Brand Building

Building Brands by Creating Content

Nine Retail Tenets for 2013

denise lee yohnhttp://deniseleeyohn.com

@deniseleeyohn