MY ONE DAY BUSINESS ACTIVITY

“Marketing the Anna-tomy of a social movement”

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SINHGAD INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION

PRESENTED BY :

VINAL WAHANE MITHUL GARGAV SUMIT CHAVAN MOHANAL TAMHANE PARI SINHASANE

OUR BUSINESS

Selling of “ANNA / GANDHI TOPI”Promotion of Anna Hazare’s social movement

PURPOSE OF THE BUSINESS

Identifying Market opportunity Generating profit from short term goals Maximum profit from minimum investment Exposure to customer interaction/satisfaction Risk protection Monopoly of business

LOCATION OF THE BUSINESS

Fergussion college road (Deccan)

PURPOSE OF LOCATION

To attract maximum youth crowd from 5 colleges in that area

No availability of retail outlets for the same product

Convinient and Feasible Customers could easily afford our price range Choose location nearby Café Barista and

Café Coffe Day as to get attention

BREAKUP OF INVESTMENT

Purchase of Raw MaterialTOPI : 225CHART PAPER : 5MARKER : 18CONVEYANCE : 100

RETAIL PRICING MODEL

A DETAIL MARKET SURVEY WAS CONDUCTED BY THE MEMBERS OF THE GROUP

BASED ON THE ANALYSIS OF THE PRODUCT PRICE WAS DECIDED

DETAILS OF OUR PRICING MODEL PRICE OF READYMADE ANNA TOPI IN MARKET

: 30/- OUR PRODUCT PRICE : 20 PROFIT PER PRODUCT : 15.14

REUSAGE OF PROFIT GENERATED

WE DID NOT REUSE THE PROFITS GENERATED AS SUCH HOWEVER WE SAVED EXACTLY HALF OF OUR INVESTMENT

TARGET CUSTOMERS

PRIMARY FOCUS WAS ON YOUTH CROWD ALONGWITH THE PEOPLE PARTICIPATING IN SOCIAL GATHERING SINCE IT WAS HIGH TIME

THE TARGET CUSTOMERS WERE DECIDED ON THE FACT IF THEY SUPPORTED ANNA HAZARE’S INITATIVE

SECONDARY FOCUS WAS ON MIDDLE AGE CROWD

TERTAIRY FOCUS WAS ON SENIOR CITIZEN CROWD

ALLOCATION OF RESPONSIBILITY

ALLOCATION OF RESPONSIBILITY WAS BASED ON THE INDIVIDUAL’S TALENT

PARI : DESIGNING ON THE PRODUCT AND GETTING FEEDBACK FROM THE CUSTOMERS MOHANAL : MANAGING MONETRY FUNDS AND ALLOCATION OF FUNDS MITHUL : SALES AND PROMOTION SUMIT : SALED AND PROMOTION VINAL : SALES AND PROMOTION

OUR MARKETING STRATEGY

WE USED THE BRAND ANNA AS OUR USP ATTRACTED CROWD BY DISPLAYING BANNER

AND SLOGANS NAMED THE WHOLE ACTIVITY AS “BEING ANNA” OUR MEMBERS PROMOTED THE PRODUCT

BY WEARING TOPI THEMSELVES CONVINCED THE PEOPLE TO EXPRESS THEIR

PATRIOTISM BY BUYING OUR PRODUCT WE USED OUR CUSTOMERS AS OUR

ADVERTISERS ITSELF

TAKE AWAY FROM THE ACTIVITY

AWARENESS ABOUT OUR SURROUNDING IS MUST FOR ANY ENTREPRENEUR

ONE MUST HAVE PATIENCE WHILE DOING BUSINESS EVEN IN HIS LOW TIMES

IN THE INDIAN MARKET PATRIOTISM AND RELIGION ARE THE KEY FACTORS FOR BUSINESS, PROVIDED WE WE DON’T GO AGAINST ETHICS

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THANK YOU