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shhh! my secret pool $ales $auce It’s not in the ingredients but in the sales tools and processes that you use in the perfect order = $$$ Increase your sales and make marketing mavens out of designers Shhh, don’t share the secret

My secret $ales $auce! ppt

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My secret pool "$ales $auce " the perfect sales process for swimming pool designers/ sales. This process combines sales, marketing and the use of the latest in technology to increase your sales. by Mark Richter

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Page 1: My secret $ales $auce! ppt

shhh! my secret pool $ales $auce

It’s not in the ingredients but in

the sales tools and processes that you use in

the perfect order = $$$

Increase your sales and make

marketing mavens out of

designers

Shhh, don’t share the secret

Page 2: My secret $ales $auce! ppt

it’s all about the pool buying experience we

create!

It’s your job to CREATE that special experience!

Page 3: My secret $ales $auce! ppt

A New opportunity $$$

Potential client initial

contact information is logged into

database for distribution to designer and buyers guide sent to client.

Stop throwing away your leads on a post it note

Page 4: My secret $ales $auce! ppt

contact info sent to designer from PPO

Client information sent directly to you to contact the

minute they get off the phone.Respond ASAP to assist your client and set appointment.

Page 5: My secret $ales $auce! ppt

Manage your leads more efficiently and increase

$ales Managing your leads

is just a click

away.

Better management means

better returns $$

$

Page 6: My secret $ales $auce! ppt

Buyers guide emailed to new client

WOW! your opportunity with a

stunning introductory letter

or buyers guide the minute they get off

the phone.Let them explore

prior to the designers initial

visit.“Let them sell themselves”

Page 7: My secret $ales $auce! ppt

Designer sets appointment and emails

confirmation E-card

A click away send out email

confirmation of appointment

date and time to client to remind

them

Reduce no-shows

Page 8: My secret $ales $auce! ppt

Initial Consultation

Set date and time for followup appointment

NOW!

Ask questions, listen and take notes

Page 9: My secret $ales $auce! ppt

digital presentation

Stunning digital presentation on why they should

choose you!

Make them feel that you are going to be

worth waiting for design

Page 10: My secret $ales $auce! ppt

mobile presentation

Stunning digital presentation on why they should

choose you!

Take your presentation

mobile and offer FREE

presentation app and allow them to

sell themselves

Page 11: My secret $ales $auce! ppt

Initial design concept

2D conceptual design is where

it starts.

If your going to use 2D only

make it great and add color

Page 12: My secret $ales $auce! ppt

create 3d concept

WOW them with design and put

in all the elements and atmosphere

Make them picture

themselves in the concept and grow connected

to it3D Videos $ell......

Page 13: My secret $ales $auce! ppt

upload video to youtube and share with client

After uploading to youtube share

video link with client and ask open ended questions to

obtain response on how they liked

pool design?You may want to email to self and forward

from you? Spam

Page 14: My secret $ales $auce! ppt

email and share 3d videoVideo is King

posting your videos and sharing will increase your

marketing and SEO for your company and increase your

$ales

Share and your customers will

share

Page 15: My secret $ales $auce! ppt

People view and share!

Clients will ask for a design they have seen

Page 16: My secret $ales $auce! ppt

track your views

Link channel to website

Page 17: My secret $ales $auce! ppt

Post to social sites

Post to Houzz, Pinterest,Facebook, Flickr, Photobucket, Instagram

Page 18: My secret $ales $auce! ppt

The PresentationCreate your story in a stunning

presentation on an iPad

Everything you need to answer any

question

Page 19: My secret $ales $auce! ppt

Complete digital Mobile presentation

Put your presentation in a mobile app and let clients

sell themselves

Page 20: My secret $ales $auce! ppt

Stunning Proposal

Create a stunning

itemized price proposal for your clients

Store all proposals on lead folder

Price your project out and create proposal in Pool Pro Office

Page 21: My secret $ales $auce! ppt

are you ready to swim?Great lets dive

into the agreement.

Another good close is “will you

trust me with your family’s

special project”?You do not have to sell if you do a spectacular job at design, education and

presentation. They will ask you to build their dream pool.

Page 22: My secret $ales $auce! ppt

leave a spectacular brochure that stands out

from competitorsMake sure you

leave a brochure that stands out

and has information to

assist the client in choosing

YOU!

Page 23: My secret $ales $auce! ppt

Tell Your Story!

NO GENERIC MANUFACTURERS FOLDER FREE

Page 24: My secret $ales $auce! ppt

Make it stand out!

ARTWORK MAKES YOURS STAND OUT/ FREE PRINTING

Page 25: My secret $ales $auce! ppt

why choose us

Page 26: My secret $ales $auce! ppt

Your Standards

page

Enhance and make your offerings stand

out from your competitors

Page 27: My secret $ales $auce! ppt

The best in managing their project

Page 28: My secret $ales $auce! ppt

email follow up thank You e-cardThank them for allowing you the

opportunity after the designers proposal

From Pool Pro Office send email template in

sales process

Page 29: My secret $ales $auce! ppt

follow up in pool pro office leads management

It is easy to manage

your leads and follow

up with clients from

Pool Pro Office

Page 30: My secret $ales $auce! ppt

Send out email

newsletters to stay in

touch

Newsletters keep potential clients

informed on what’s new and top of mind for when

they are ready to dive in.

connect and social share to keep client

engaged

Page 31: My secret $ales $auce! ppt

$ales $uccess

Send out Thank You e-card once you have signed

contract from Pool Pro Office

A click away

connect and social share to keep client engaged

Page 32: My secret $ales $auce! ppt

visit project and share photo’s

Visit your clients projects

and share videos or photo’s to

show you were there and

cared about their project.

connect and social share to keep client engaged

Page 33: My secret $ales $auce! ppt

ask for referrals

If you follow this process you will

get referrals

Ask for referrals

Newsletters are a great way to

ask for a referral

connect and social share to keep client engaged

Page 34: My secret $ales $auce! ppt

https://www.youtube.com/watch?v=BKqc3C1q3kE

Page 35: My secret $ales $auce! ppt

The only thing missing is the creativity in YOU and

following the process consistently

And the sound of music, kids splashing and having fun, the smell of a BBQ and a margarita!

Page 36: My secret $ales $auce! ppt

the perfect $ales process

Clients will ask you to build their project instead of you asking them for the contract.

Page 37: My secret $ales $auce! ppt

create a new experience!