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MyShoe.gr is the Greek leading shoe retailer with more than 370k Facebookfans. Their ecommerce model has received several eVolution awards, theGreek eCommerce awards, among which the one for ‘Best Greek eShop’ andseries of others. With focus on a professional customer service and well
designed website, they soon reached popularity while serving more than 12,5kproducts from 330 brands.
Their Story
If you have a successful brand, the importance of reaching also newcustomers is a challenge. Even higher priorities has well managed
remarketing, which can create the biggest part of the budget. The goal forMyShoe was to optimize these processes and start scaling.
Their Goal
Their SolutionMyShoe created its marketing campaign in collaboration with the marketing
agency Koolmetrix which is using our platform ROI Hunter.
The key points of this solution were a well formatted product feed and dynamiccustom audiences from MyShoe' s CRM, both updated by ROI Hunter every day.
Using filters and performance data, helped them to create a productset including bestsellers which was advertised by Facebook dynamic product
ads with tailored messages bringing desired conversions.
Setting campaigns using Facebook dynamic product ads was fast and highlyproductive. Koolmetrix easily identified bestselling products from the feed inscale and selected the right categories for promotion. The best added valueof advanced Facebook dynamic products ads is that Facebook takes intoconsideration all signals common for people interested in a particular
product to create lookalike audience and attracts new relevant prospects.
Moreover, it turned out that advanced Facebook DPA represent abetter solution for reaching new customers and bringing higher traffic than
single remarketing. This way ROI Hunter targeted efficiently the mostsuitable audience with the products which always contained the correct
price from the updated feed.
Their Solution
Their SolutionAll images were modified using Photoshop templates, so they contained
MyShoe logo, product brand and current price.This is a comparison how the image appears without the automaticenhancement by ROI Hunter and how it looks with applied Photoshop
template:
Their Success
22% higher ROI6x ad spend increase5,8x more transactions
Thanks to possibility to combine Facebook dynamic product ads + Photoshoptemplates + product data from Google Analytics, Koolmetrix is running more
than 300 different campaigns controlled by automatic rules.
They managed to 6x increase the ad spend and deliver 5.8x moretransactions while keeping the CPA on the same level.* The agency also saveda lot of time and money on creating banners and a huge amount of ads foreach product. Moreover, the engagement went up as well, as the ads showedmore relevant shoes to each user, that made them more likely to click on
them.
* Data taken from September 2015