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Námskeið í nýsköpun og stofnun fyrirtækja. Mentoring frá Guðjóni Má Guðjónssyni árið 2012
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MENTORING NÝSKÖPUN OG STOFNUN FYRIRTÆKJA
NÁMSKEIÐ!
@gudjon
GUÐJÓN MÁR GUÐJÓNSSON!
STOFNAÐ NOKKUR FYRIRTÆKI!STOFNAÐI GR SOFTWARE 14 ÁRA !
BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR…!
iceland!
ZENZUZ!
“LEAN STARTUP” LEIKREGLUR
FRUMKVÖÐLAR ERU ALLSSTAÐAR FRUMKVÖÐLAMENNING ER STJÓRNUN
SANNGILDUR LÆRDÓMUR SMÍÐUM – MÆLUM - LÆRUM
NÝSKÖPUNARMAT
“LEAN STARTUP”
SPROTI
TILRAUN =
HOW
WHY
WHAT
MEÐ FRAMTÍÐARSÝN!STÝRIR ÞÚ ÞÍNUM ÖRLÖGUM OG LÍFSTÍL!
ÁN FRAMTÍÐARSÝNAR!MÓTAST LÍFSTÍLL OG FRAMTÍÐ ÞÍN
AF ÖÐRUM!
• ENGIN LEYNDARMÁL • KÚLTÚR SEM BYGGIR Á AÐ ALLT SÉ Á BORÐINU
KÚLTÚR
• HVERSU MIKIL ÁSKORUN ER Í ÁÆTLUN FYRIRTÆKISINS FYRIR MIG?
• ENDALAUS TÆKIFÆRI AÐ LÆRA NÝJA HLUTI ÁSKORUN
• AÐ DNA FYRIRTÆKISINS BYGGI Á VIRÐINGU • VIÐURKENNING • JÁKVÆÐ HVATING OG ÞÓKNUN
VIRÐING
• HVERNIG GERUM VIÐ HEIMINN BETRI? • HVERNIG LÁTUM VIÐ GOTT AF OKKUR
LEIÐA • HVER ER OKKAR SAGA • MÆLANLEGUR ÁRANGUR
SAMEIGINLEG FRAMTÍÐARSÝN
• DÝPRI TILGANGUR • FYRIR HVAÐ STÖNDUM VIÐ? • HVERS VEGNA ERUM VIÐ TIL? • HVERS VEGNA LÍKAR ÖÐRUM
OKKUR
TILGANGURINN (THE WHY)
GUDJON MAR GUDJONSSON, @gudjon!
HVER ER HVATING FYRIR ÞVÍ AÐ VINNA Í SPROTAFYRIRTÆKI?
SÝNIÐ VEXTI ÞOLIMÆÐI EN ÓÞOLIMÆÐI VIÐ TEKJUR!
TALIÐ UM HUGMYNDINA YKKAR! OPIN NÝSKÖPUN ER FRAMTÍÐIN!
BYRJIÐ STRAX MEÐ BLOGG & EHF FRAMTÍÐARSÝNIN MUN FLYTJA YKKUR YFIR FJÖLLIN!
BYRJIÐ EINFALT HAFIÐ GÓÐA SÖGU. ÞAÐ MÁ BREYTA
NÆSTA SKREF
GERIÐ ÁÆTLUN GERIÐ LEAN BUSINESS CANVAS!
“PLAN A”
LEAN%CANVAS%PROBLEM!TOP!3!PROBLEMS!
%%%%%%%
SOLUTION!TOP!3!SOLUTIONS!
%%%%%%%
COST!STRUCTURE!CUSTOMER!ACQUISTION!COST.!DISTRIBUTION!COST.!HOSTING.!PEOPLE!
%%%%%
REVENUE!STREAMS!REVENUE!MODEL.!!LIFE!TIME!VALUE.!REVENUE.!GROSS!MARGIN.!
%%%%%
UNIQUE!VALUE!PROPOSITION!SINGLE,!CLEAR,!COMPELLING!MESSAGE!THAT!STATE!WAY!YOU!
ARE!DIFFERENT!AND!WORTH!
BUYING!
%%%%%%%
UNFAIR!ADVANTAGE!CAN’T!BE!EASILY!COPIED!OR!BOUGHT!
%%%%%
CHANNELS!PATH!TO!CUSTOMERS!
%%%%%%
CUSTOMER!SEGMENTS!TARGET!CUSTOMERS!
%%%%%%%%
KEY!METRICS!KEY!ACTIVITIES!YOU!MEASURE!
%%%%%%
FÁIÐ YKKUR BUSINESS MODEL GENERATION BÓKINA!
LEAN%CANVAS%PROBLEM!TOP!3!PROBLEMS!
%%%%%%%
SOLUTION!TOP!3!SOLUTIONS!
%%%%%%%
COST!STRUCTURE!CUSTOMER!ACQUISTION!COST.!DISTRIBUTION!COST.!HOSTING.!PEOPLE!
%%%%%
REVENUE!STREAMS!REVENUE!MODEL.!!LIFE!TIME!VALUE.!REVENUE.!GROSS!MARGIN.!
%%%%%
UNIQUE!VALUE!PROPOSITION!SINGLE,!CLEAR,!COMPELLING!MESSAGE!THAT!STATE!WAY!YOU!
ARE!DIFFERENT!AND!WORTH!
BUYING!
%%%%%%%
UNFAIR!ADVANTAGE!CAN’T!BE!EASILY!COPIED!OR!BOUGHT!
%%%%%
CHANNELS!PATH!TO!CUSTOMERS!
%%%%%%
CUSTOMER!SEGMENTS!TARGET!CUSTOMERS!
%%%%%%%%
KEY!METRICS!KEY!ACTIVITIES!YOU!MEASURE!
%%%%%% 4! 1!1! 2!
3!
6!
5! 5!
7!
“PLAN A”
“PLAN SEM GENGUR UPP”
FRÁ
YFIR Í
NÆSTA SKREF
FINNIÐ MESTU ÁHÆTTUNA Í
YKKAR ÁÆTLUN FORGANGSRAÐIÐ OG UNDIRBÚIÐ TILRAUNIR!!
NÆSTA SKREF
STÖÐUGAR PRÓFANIR SMÍÐUM !
NÆSTA SKREF
LÆRIÐ UM VANDAMÁLIN
VIÐTÖL VIÐ VIÐSKIPTAVINI “THE PROBLEM INTERVIEW”
NÆSTA SKREF
SKILGREINIÐ LAUSNIR
VIÐTÖL VIÐ VIÐSKIPTAVINI “THE SOLUTION INTERVIEW”
ÞAR SEM VIÐ ÖLL
HVERS VEGNA EKKI AÐ HUGSA
STÓRT!
HUGSUM!
HAFÐU STÓR MARKMIÐ!
NÁÐU!ÞEIM!Í!MÖRGUM!ÁFÖNGUM!
LÁMARKS HAGKVÆMIN VARA (MINIMUM VIABLE PRODUCT)
LÁMARKIÐ ! HAGKVÆMNI!FYRSTA
ÚTGÁFA AF VÖRUNNI!
BLAÐ OG PENNI - EINFALDASTA VINNUTÓLIÐ !
flickr.com/photos/paulhughes!
NÆSTA SKREF
SKILGREINIÐ LAUSNIR
UNDIRBÚIÐ ÚTGÁFU 1.0
STRAX ÚT AÐ SELJA !!
NÆSTA SKREF
KANNIÐ TILGÁTURNAR
MÆLIÐ ÁRANGURINN
SANNGILDUR LÆRDÓMUR!
LÆRIÐ AÐ MÆLA RÉTT!
NÆSTA SKREF
SANNGILDUR LÆRDÓMUR PR/MÁN!
2012
DÆMI: STJÓRNARFUNDIR BYGGÐIR Á SANNGILDUM LÆRDÓM!
SMÍÐUM !
MÆLUM !LÆRUM!
STÖÐUGT NÝSKÖPUNARMAT
SKILGREIND GRUNN VARA!• LÁMARKS HAGKVÆM
VARA ÚT Á MARKAÐINN OG STÖÐUGAR MÆLINGAR Á VIÐTÖKUM!
STILLUM VÉLINA"• TILRAUNIR TIL AÐ SJÁ
HVAÐ MÁ BÆTA TIL AÐ KOMAST FRÁ GRUNNI YFIR Í HAGKVÆMUSTU ÚTGÁFU "
VENDING EÐA ÞRAUKA"• EF TILRAUNIR BERA
EKKI ÁRANGUR ER TÍMI TIL AÐ VENDA (PIVOT) "
VENDING (PIVOT)
BYGGIR Á MÆLANLEGU NÝSKÖPUNARMATI OG
SANNREYNDUM LÆRDÓM
HRAÐI !
GALDURINN ER LÁMARKSTÍMI Á MILLI VENDINGA
PIVOTS SEP ‘11 OKT ‘11 DES ‘12 JAN ‘12 FEB ‘12
ZOON-IN PIVOT
ZOOM-OUT PIVOT
CUSTOMER SEGMENT PIVOT
CUSTOMER NEED PIVOT
PLATFORM PIVOT
BUSINESS ARCHITECTURE PIVOT
VALUE CAPTURE PIVOT
ENGINE OF GROWTH PIVOT
CHANNEL PIVOT
TECHNOLOGY PIVOT
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
SOLUTION(TOP(3(SOLUTIONS(%%%%%%%
COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
CHANNELS(PATH(TO(CUSTOMERS(%%%%%%
CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
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UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
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KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
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UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
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LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
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UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
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CUSTOMER(SEGMENTS(TARGET(CUSTOMERS(%%%%%%%%
KEY(METRICS(KEY(ACTIVITIES(YOU(MEASURE(%%%%%%
LEAN%CANVAS%PROBLEM(TOP(3(PROBLEMS(%%%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
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COST(STRUCTURE(CUSTOMER(ACQUISTION(COST.(DISTRIBUTION(COST.(HOSTING.(PEOPLE(%%%%%
REVENUE(STREAMS(REVENUE(MODEL.((LIFE(TIME(VALUE.(REVENUE.(GROSS(MARGIN.(%%%%%
UNIQUE(VALUE(PROPOSITION(SINGLE,(CLEAR,(COMPELLING(MESSAGE(THAT(STATE(WAY(YOU(ARE(DIFFERENT(AND(WORTH(BUYING(%%%%%%%
UNFAIR(ADVANTAGE(CAN’T(BE(EASILY(COPIED(OR(BOUGHT(%%%%%
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USER
MEDIZZA TV CAS MODULE AUTH PROXY
EPG IMPORTER
WEB PLAYER (STATELESS)
FLASH MEDIA SERVER
FLASH DRM
SUMS CRM
XML SCHEDULE
INTERNET
Med
izza
hos
ting !
365!
Publ
ic in
tern
et!
SVOD%
LIVE%
WIDEVINE DRM
ADOBE SECURE STREAMING
MEDIZZA TV
SUMS WS
WS
INTERNET
iPad / iPhone App! Web (PC/Mac)!
DRM DRM
MAC
HEADEND ÚTSENDING
IP VIDEO
KRÓKHÁLS
CONTENT OWNERS
MANAGE
PROTECT
MONETIZE
PUBLISH
ANALYZE
CHANNEL CREATORS + VOD
AUTHORING
ADS NETWORK
AD AGENCY
CDN STREAMING NODES
TV PORTAL OFFERINGS
12% CUT
12% CUT
6% CUT
50% CUT
FREE
FREE
FREE
MEDIZZA TV RUNTIME
DEVICE VENDORS
FREE
SLA
SLA
$199 pr/TB
Phase 1!
Phase 2!
Phase 3!
BASIC $49 / mo
A perfect start
Storage Addon Storage1
Assets in Management Custom Branding Purchasing Interface API Access
10 GB No
100 No Yes Yes
PLUS $299 / mo
Become a media
powerhouse 1 TB
Unlimited Unlimited
Yes Yes Yes
SVOD%
LIVE%
WIDEVINE DRM
ADOBE SECURE STREAMING
MEDIZZA TV
SUMS WS
WS
INTERNET
iPad / iPhone App! Web (PC/Mac)!
DRM DRM
MAC
HEADEND ÚTSENDING
IP VIDEO
KRÓKHÁLS
CONTENT OWNERS
MANAGE
PROTECT
MONETIZE
PUBLISH
ANALYZE
CHANNEL CREATORS + VOD
AUTHORING
ADS NETWORK
AD AGENCY
CDN STREAMING NODES
TV PORTAL OFFERINGS
12% CUT
12% CUT
6% CUT
50% CUT
FREE
FREE
FREE
MEDIZZA TV RUNTIME
DEVICE VENDORS
FREE
SLA
SLA
$199 pr/TB
Phase 1!
Phase 2!
Phase 3!
Vision!+!High!Level!Roadmap!+!Business!Plan!
Kanban!Planning!Board!
Kanban!Workboard!
THOMAS EDISON!VAR 3 MÁNUÐI Í SKÓLA!
HÉLT KENNARI HANS FRAM!
"TOO!STUPID!TO!LEARN!ANYTHING"!
“VONLAUS SEM TÓNSKÁLD” SAGÐI KENNARI BEETHOVEN
ALBERT EINSTEIN
LÆRÐI AÐ LESA 7 ÁRA
VAR SÍÐAN REKINN ÚR SKÓLA!
VAR REKINN ÚR KÖRFUBOLTALIÐINU Í GAGGÓ
MICHAEL JORDAN
"I'VE FAILED OVER AND OVER AGAIN IN MY LIFE. THAT IS WHY I SUCCEED."
FÉKK FALL Í TÓNMENNT!
Í 8. BEKK!
“OKKUR LÍKAÐI EKKI TÓNNINN, ENDA ER GÍTARSPIL Á ÚTLEIÐ.”"
DECCA RECORDING COMPANY NEITAÐI BÍTLUNUM, 1962!
“HVER Í ÓSKÖPUN Á EFTIR AÐ VILJA HEYRA
LEIKARANA TALA?”" H.M. WARNER, WARNER BROTHERS, 1927%
“ÉG TEL HEIMSMARKAÐ FYRIR LÍKLEGA
UM FIMM TÖLVUR.”"
THOMAS WATSON, STJÓRNARFORMAÐUR IBM, 1943!
“TÖLVUR Í FRAMTÍÐINNI
MEGA HELST EKKI VERA ÞYNGRI EN
1,5 TONN.”"POPULAR MECHANICS TÍMARITIÐ UM SPÁ SÍNA UM ÞRÓUN TÖLVUNNAR ÁRIÐ 1949!
WALT DISNEY VAR REKINN FYRIR AÐ HAFA EKKI
FÓR SÍÐAR NOKKRUM SINNUM Á HAUSINN
HUGMYNDAFLUG EÐA GÓÐA HUGMYNDIR!
ÁÐUR EN HANN STOFNAR WALT DISNEY COMPANY!
FRAMTÍÐIN ER LIST!
: @gudjon!