Content s • One word to describe the conference

• What is EAPA?

• Testimonials from our past attendees and speakers

• Some general information about the profession

• Meet some of our top speakers over the past 7 years

• Look how far EAPA has come!

• Top tips from our most esteemed speakers

• Did you know? How to make those long hours just that little bit easier!

• 3 steps to design a stylish work wardrobe

• How to juggle your work for multiple bosses

• The top 5 characteristics to being a good EA or PA

• How to prioritise your life

• EAPA sponsors and partners

• Contact Criterion Conferences

We asked our LinkedIn and Facebook followers to provide

us with one word which best describes the EA and PA

industry….

With executive assistants and

personals assistants becoming a

high demand profession, not

only will the conference provide

case studies from professional

EA’s and PA’s, attendees will

also be exposed to the opinions

of those of higher authority.

In a field that requires a range of

skills varying from multi-tasking

to prioritizing, the National EAPA

conference has more than

proved to be regarded as a

poignant success.

With a focus on inspiration and

empowerment, this conference

is the fresh spark that will drive

the industry.

“I’d like to say that this has been one of the

most enjoyable conferences I’ve been at

and I think it’s been about embracing all of

the wonderful personalities in the

attendees and the great line-up of

speakers. Highly recommend it” Lizzie Wagner

Lizzie Wagner Group

“As a woman with a successful career, this

conference was very thought provoking and

inspirational. The National EAPA

Convention allowed me to press my ‘reset’

button. I look forward to making more positive

experiences in both my personal and

professional life.”

– Sandra Saliba, Personal Advisor to the Assistant

Commissioner,

Australian Taxation Office, 2013

“The last two days at this conference has

been amazing. I’ve been to other

conferences and have not gotten out of

them as much as I’ve gotten from this one.

Absolutely worth your while attending”

Karen Mathieson, EA to the CEO,

Amist Super

“ I have attended these conferences for the

last two years and have always found them

beneficial. I’ve always enjoyed the topics

that come to mind”

Sandra Saliba, Personal Advisor to an assistant

commissioner, Australian Taxation Office

“I’ve had the most amazing time. Not

only have the speakers been

inspirational but being amongst other

EA’s and PA’s has been a wonderful

time”

“I have been able to speak today which

has been an amazing experience and

listen to other speakers who were

wonderful. They had some great tips

and I have met other EA’s and PA’s to

network with. Thank you so much”

Patricia Wade, EA to George Fraser,

CEO of St. George Banking Group

The demanding role of executive and personal

assistants has rapidly changed over recent years,

now requiring a much broader skill-set to handle

increased responsibilities and tasks.

The role of an Executive or Personal Assistant is always expanding

to include new functions and responsibilities, often indicating an

increasing workload. Clear and honest communication, prioritization

of tasks and increased personal efficiency are the foundation to

ensuring personal growth and career success.

You need the best advice, training and strategies to

help you effectively reach evolving expectations and

successfully further your career.

Meet some of our top speakers over the past 7

years..

Lisa Wilkinson

Co-Host of The Today

Show

Emily Brooks

PA to the editor in chief of

Woman’s Weekly

Patrizia Lacono

Executive Assistant to

the CIO, Westpac

Julia Ross

Managing Director,

Ross Human

Directions

Phillip Jones

Director, Two Degrees

Group

John Karagounis Managing Director &

Chief Executive Officer The CEO Circle

Sandra Sully

News Presenter/Senior

Editor, Network Ten

Ita Buttrose Legendary Media Editor, Businesswoman, Best-

Selling Author & President of Alzheimer’s Australia

Hayley Lewis

Olympian, Host of the

Biggest Loser, Author,

Business Owner and Mum

Look how far EAPA has come!

Know yourself first. Catch your own brain in

action! By knowing how your own emotions

impact your thinking and ultimately your behaviour

you are more likely to be able to mitigate against

unwanted outcomes.

Seize opportunities and learn how to

grow in your role – you can’t fly if

you’ve already clipped your own wings

Practice maintaining your charm and sense of

humour – you will need them!

Top Tips

from our

most

esteemed

speakers…

Don't take it personally

Be aware of your pressure triggers and

prepare for them in advance

Learn to say "no”! Sometimes you

need to pull them up because they

think they can do it all

Do positive things for yourself each day, this will

positively impact on your daily tasks

Top Tips

from our

most

esteemed

speakers… Be gracious to the “back room” people.

Look after the photographers, technicians,

tradespeople, kitchen hands etc. – they

can be incredibly useful when you need

them at the last minute and are often

overlooked and sometimes poorly treated.

A little from you goes a long way

Ensure that technology is a tool that serves

you, rather than be enslaved by it

Did you know?

Feeling tired? The longer you spend working with a lack of break, the less productive you become. If your break time (and of course your boss) allows, around 15-20 minutes is considered to be optimum for workplace efficiency.

3 steps to

design a

stylish

work

wardrobe

1. What’s your style

personality? Creating a

successful image starts by

ensuring you create your

own visual style that

reflects your personality

and is identifiable to others.

Your "Style Personality" is

just as important as the

clothes and colours you

wear. Whatever your "Style

Personality" is, make sure

your outer appearance

mirrors the inner you.

2. Create a functional wardrobe hang

your clothes by garment type, keeping

"like things" together, and by colour

from light to dark, colour coding helps

avoid duplication and locate garments

quicker. Avoid hanging in outfits as this

limits your thinking .

3. Stock your wardrobe with

classics and then top it up with

fashionable items. Having

good quality slacks, skirts,

jackets and belts in neutral

colours will provide a classy

base to build your wardrobe

from. Experiment with shoes,

handbags and jewellery to mix

up the neutrals. Finally, ensure

your look is up to date, by

completing your look with

fashionable tops, scarves and

accessories.

Another tip: How to juggle your

work for multiple bosses…

1. When in doubt, let your bosses duke it out

2. Ask your bosses to rank their priorities

3. Educate yourself and prioritize

4. Keep your cool

The Top Five Characteristics to

Being a Good Executive

Assistant

1.Communicat

ion

2.Organisation

3.Technology

4.Judgment

5.Teamwork

Some Notable Sponsors and Partners

7th National EAPA

Conference 12th & 13th March, 2014, Sydney

Click here to register now!

For more information on other relevant conferences, or perhaps

just curious to see what else Criterion Conferences offer,

please visit:

www.criterionconferences.com/category/conferences

Keep up to date with the team at Criterion Conferences. Check

out our company blog at:

http://blog.criterionconferences.com/

This eBook was created by Kara Johnson.