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This is an IE Business School Course for MBA students about how to negotiate the offer with a future employer. This course contains the many aspects of a well prepared negotiation strategy, the different elements of a compensation package, based on my experience over twenty years in executive search, with Russell Reynolds and Seeliger&Conde.
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Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Nego%a%ng the Offer
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Today’s Agenda
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
1. Your final compensation is not what you deserve, its what you negotiate
Negotiating the Job Offer
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
An Introduction to Negotiation
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Assumptions • You understand that Negotiating is an Art, not a Science
• You did formidable interviews
• You know how to “sell” yourself, your strengths and potential
• You have a target list of companies / industries already in place which you use to guide you in networking and pursuing opportunities,
• You are outstanding in your area or have great potential –thus you have the “right” to negotiate
• You realize the that every business related meeting, networking opportunity and presentation should be considered “an interview”
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Always Keep in Mind
Know yourself Knowledge is power.
Choose your battles wisely.
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
• Salary • Bonuses - signing, minimum,
benchmark performance, KPIs • Relocation allowance • Stock options - retention • Health Benefits • Clubs, T&E • Pension • Car, Parking, Vacation • Family, day care, schools • Severance, contract, expatriate. • Title • Cell phone & laptop • Profit sharing • Club memberships • Lifestyle aspects
• Professional development, training • Career Path, Advancement • New skills-job content • New contacts, clients • Reporting Relationships,
Responsibility & location • Visibility, network • Workplace Flex • Security-Safety • Work from home • Promotions • Expatriate package • Career planning • Expense account • Vacation • Paid home trips • Flexibility
Elements of Compensation
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Your Ideal Work Environment
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
What to Do and What to Avoid • Do your research
• Do thank the employer. Take 1-3 days to consider all factors
• Do take the time to consider the ENTIRE compensation package
• Do get the offer in writing
• Do show confidence and determination
• Avoid bringing up salary before the employer does
• Avoid inflating your earnings just to get a higher salary offer. Don’t lie!
• Avoid feeling obligated accept the first salary offer – negotiate!
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Do Your Research
Build knowledge through your professional network – MBA colleagues, headhunters, alumni, search firms, friends, former employees, linkedIn
• Published company documents • Company budget • Online Salary surveys • Results of your previous interviews, feedback • Economic and industry climate • Hiring manager priorities • Urgency to fill position • Time position has been open • Final Decision maker
Proper preparation, get all the facts • Create list of benefits you bring to the employer
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Do Your Research
• Research your negotiation power • Weigh the offer and see the big picture • Understand the elements of compensation • Decide on your priorities • Try to identify a mentor
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Know the Answers Before Negotiating • Are they expecting me to negotiate? • How did they arrived at this offer? Was there a range? • Would the package look different pre crisis? Are they willing to review
the total terms when the economy picks up again? • What is the highest offer made for this position? • Do I have a specific skill for this job that’s unique thus allowing me to
negotiate harder? • Who is the decision maker, hiring manager, HR or other? • Who would need to get involved for you to negotiate outside of the
parameters they have set? • How long has this position been open, difficulties in filling it? • How have they been finding candidates for this position? • Were others in this job promoted or why did they leave the company? • What were their backgrounds? • What is the value of this role to the department, to the company?
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
10 Things to Remember During the Negotiation Process
1. Try to have alternative job offers 2. Be accessible 3. Be flexible 4. Be honest 5. Back-up and substantiate 6. Focus on total rewards 7. Get it in writing 8. Focusing on your priorities 9. Come well prepared, do your research 10. Be realistic with your market worth
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Tips for an Effective Negotiation
• Be persuasive • Negotiate face-to-face • Be clear when stating your
interests and requests • Create numerous options
• Anticipate the company’s response and objections
• Be firm • Negotiate a Win-Win
scenario
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Create a “Wish List” 1. Increase base salary by 10%
2. Signing bonus of 5,000 Euros
3. Relocation allowance or one time bonus of 10,000 Euros
4. One trip home for me and spouse paid for by the company
5. Car allowance of ____ Euros a month
6. A Review in 6 months based on results from the first 120 days
7. Two executive workshops or leadership learning courses each year paid by employer
8. Subsidize current or continuing educational expenses
9. Start date 6 weeks after graduation Always have more points on your “wish list” than you know you will get. It must be a give and take on negotiating points in order for both parties to feel good about the process.
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Give + Take = Win / Win
IF I GET THIS THEN I’ll GIVE IN ON THIS IF I GET THIS THEN I’ll GIVE IN ON THIS
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Things to Consider during a Negotiation
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Negotiation Tools Attentive listening, Verify, Clarify and Confirm • Paraphrase what is heard to gain clarity, confirm feelings are
understood, dig deeper
Empathy • Understanding what’s not being said, sharing and identifying
concerns, working around barriers, creating opportunities
The Power of Questions - Inquire and summarize • Ask for more information, ability to direct the speaker and
access more information • Be open to other options, possibilities - Listen with a goal in
mind. Pause and reflect. • Have a contingency plan if demands are not met
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Listening Skills are Key to Successful Negotiating
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Listening Skills are Key to Successful Negotiating
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Some Tough Questions to Practice • What did you make in your last job?
• What would it take to bring you on board?
• We think we can attract MBAs for 50,000 this year. Would that number get you excited to come to work with us?
• What do you need to make?
• What are your salary expectations now that you’ve completed your Masters Degree?
• What is the minimum amount you can afford to make?
• If we were to give you an offer today, would you accept it?
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Some Sample Answers
• “It’s always important for me to determine that I’m a great fit for a job before discussing salary.”
• “Salary is not my first concern. I’m really more interested in the opportunity and the people I’ll be working with. Can we come back to this later?”
• “That’s really way below what I believe I can make elsewhere. It’s a pity, because I really like your organization. Would you like me to make some recommendations of other students from my class who might be interested? And please keep me in mind for any position that might pay more.”
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
More Sample Answers
• I’m sure you have a range that you’re working with, but I really think it is premature to get into details before you’re sure you want my services, and before I’m sure it’s a good match between my skills and interests your co. has to offer. When you’re ready to make an offer, I’ll be eager to discuss the details, but until then I’d rather concentrate on the job responsibilities, performance and that sort of thing.”
• “I hope this means that you’ve decided I am right for the job since you want to discuss my salary expectations?”
• I think I’ll be able to do A, B, & C (KPI) for you in the first year which I believe warrants a better offer that this.”
• “I like to focus on the opportunity and responsibilities first and foremost and at the same time my goal is to earn between 45,000 and 55,000.”
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
Negotiation Tips • Always stay calm, express enthusiasm for the opportunity first and then review
salary constraints. Have calculator, wish list, pen and notes in front of you
• Don’t respond too quickly, don’t be afraid of silence, repeat the offer and pause to think …Silence can be golden
• Suggest added responsibilities for the position in order to get to higher salary structure, etc. Justify with logic, facts and research
• Use percentage increase and always counter a bit above where you ultimately want to be, don’t focus on hard numbers
• Know possible tax benefits of different reimbursements for yourself and for the company – tax vehicles
• Set up all areas that you want to negotiate at the beginning of the conversation. Prepare 2-3 acceptable alternatives
• Know the ultimate decision maker – work with your ally if possible
• Practice with classmates– rehearse for the actual negotiation
• Do not personalize, avoid using “you”, preserve the relationship
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
The Negotiation • Focus on Win-Win conversation “I really had in mind more than that. What
can we do?”
• Keep the communication open and fluid
• Ask open-ended questions to get more insight and potential solutions “In what ways could we reevaluate the base compensation part of the offer?” instead of “I would like to reevaluate the base compensation or I need to make 10,000 more in base salary.”
• Do not put yourself and the employer on opposite end of spectrum – both of you should be together looking at ways to address the issue, win-win
• Create possibilities and options
• Accept that it’s a continuous process of discovery and a process of give and take
• Negotiate special terms last – start date, vacation, leave time, etc.
• Check your body language, emotions and ego at all times – refer to your priority spectrum during the process
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
The Final Offer • Reflect (2-3 days) before you give a response • Monitor and capture your first reaction to the offer
• Note what you like about the offer and the company • Evaluate the CAREER opportunity – The total package!
• Identify all points of concern and address them at the same time
• Try to discuss with future boss and mentor first
• Know roadblocks and market demands and economic circumstances
• Know the ranges for the job and what it takes to get to high point
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
A Closing the Offer • “Based on my research on the market conditions, I really feel that my
experience and the value I can bring to your group warrants a starting salary in the high 70s but if you could bring the base salary up to 45,000 I’m sure I can make the difference up in my performance bonus.”
• “I’m thrilled to receive an offer from you and although money is not the only factor, it is important. I had intended to accept a salary a bit higher than you propose. Considering my experience and how I can immediately contribute, I’d like to talk about where you have flexibility and if added responsibilities might allow an increase in the salary by 10%? If it is possible I would be willing to accept on the spot since this is my first choice.”
• “Thank you for the offer. Several aspects of the offer are appealing. However, in the area of vacation, my homework among colleagues at this level, a few recruiters and professional society journals indicate that three weeks is more the norm. Can we discuss ways to adjust this part of the package.”
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
B When You Decline the Offer • Decline gracefully – the business community is small
• Be appreciative and grateful for the experience, hard work, time and interest invested in you. Your paths will cross again
• Ask for immediate feedback and advice as you move forward
• Ask for those you met to refer you to 1 or 2 contacts relevant to your background if the feedback is positive
• Network with all of those whom you met….send thank you notes
• Create opportunity…ask for name of successful candidate and congratulate and get referrals from him/her since he’s been interviewing for similar jobs
• Someone’s dream job is someone else’s nightmare job
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
C After Accepting an Offer
• Contact all your interviewers by email or phone to let them know of your transition (be prepared if other opportunities suddenly arise)
• Send thank you notes with new job information to all of your contacts and continue to be a resource for others
• Update your resume immediately and send it out
• Congratulations, celebrate and enjoy life!
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
PRACTICE, PRACTICE, PRACTICE!
Nego%a%on Skills ● Gerardo Seeliger Madrid 2011
GOOD LUCK IN YOUR NEGOTIATION!