Network all star_ethanchazin

Presented by:

Ethan ChazinPresident

The Chazin Group

Become a Networking ALL-STAR

• About YOU• About ME• Review The Agenda:

• Charge Boldly Ahead!

Today’s Agenda

Around the Room:

Why Are You Taking This Class?

About YOU

About ME

BA in Comms (MBA Mktg) 20 Years In Corp. America Started Career as Recruiter Marketing/Sales BackgroundLaunched The Chazin Group ‘04

Contact me:Tel: (201) 683-3399Email: [email protected]

What I Do Job Search Strategies Interviewing & Networking Career Coaching Life / Work Balance Business Owner Coaching Human Capital Development Professional Development Salary Negotiations

http://www.comstock.com/web/search/categories/#top

• Your Ideal Customer/Contact Profile• Develop a Plan• Do Your Research• Build Your Brand• Elevator Pitch• Join Groups• Referrals• Informational Interviews

Agenda

The Chazin Group The Chazin Group

Who do you want/needto connect with?

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=hnvjAuumOOu3NM&tbnid=LhKodVVSwB4SKM:&ved=0CAUQjRw&url=http://inboxability.com/&ei=z4zGU9zYH6i_sQTNhoDgAg&psig=AFQjCNGTIn3OBeMsNWhglWUwKafpl3POtA&ust=1405607489855350

• Define your career, business, professional goals.• Self assessment to uncover your values and personality

type.• Develop a ONE page professional bio.• Research then describe your ideal contact in SIGNIFICANT

detail using someone you know well as an example.• Where do THEY meet.• Initiate STALKING.• A “work-in-progress” so test, refine and revisit.

Your Ideal Connection

• Their job description• Job-related roles and responsibilities• Key business/professional challenges• Industries they work in• Associations they belong to

Ideal Target Profile

• Events they attend• Their credentials and certifications• Where do they congregate• Interests, hobbies…PASSIONS• Volunteer work/community engagement

Ideal Target Profile

The Chazin Group The Chazin Group What Networking Is/Isn’t

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=pWTqA2jqcetXZM&tbnid=4x2cwEFGutmFQM:&ved=0CAUQjRw&url=http://fcw.com/articles/2014/02/20/networking-expectations.aspx&ei=XZLGU5KaBdKdyATBiICIDQ&psig=AFQjCNGY6pAcXacLmDCESSGKMJrwjBWUXw&ust=1405608916311539

The Chazin Group The Chazin Group Build Relationships…

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=YGmPvv_ClQSEEM&tbnid=Hxiitop0Z7hRYM:&ved=0CAUQjRw&url=http://www.thehunterandthefarmer.com/&ei=O5PGU_CGFJPjsAToJA&psig=AFQjCNGI8EsLOl1Yql_4FzRJiTBZyCR51w&ust=1405609119166109

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=aplSk4pvrbYe0M&tbnid=sPSmx4DZ1WFCiM:&ved=0CAUQjRw&url=http://rockymountainwild.org/blog/opening-the-wilderness-does-a-new-hunting-bill-put-parks-in-danger/attachment/public-image-of-hunters-1&ei=epPGU_78Ca3ksASbpoK4BQ&psig=AFQjCNE1Yw40KIweodav1d9VfkjgDaenCw&ust=1405609203551091

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=IiKwREO3BDXU5M&tbnid=HBn0Dj_lX6aJVM:&ved=0CAUQjRw&url=http://www.treehugger.com/green-food/the-real-dirt-on-farmer-john.html&ei=m5PGU6ntHK3ksASbpoK4BQ&psig=AFQjCNEPaQ_4W32fJ_ewHvvn7vAAkOf8-A&ust=1405609240079095

The Chazin Group The Chazin Group Mutual Symbiosis

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=AAXLRwSw4mwsnM&tbnid=I7F1LmqncCNNGM:&ved=0CAUQjRw&url=http://science.howstuffworks.com/life/evolution/symbiosis1.htm&ei=RpjGU7uYNdikyASO5IAg&psig=AFQjCNEdxsUeUdIGQF_Y3JtHMhvcnceQDQ&ust=1405610437722529

The Chazin Group The Chazin Group Be a “Connector”

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=poD-QKS8ipx34M&tbnid=cIt684gM_GR_EM:&ved=0CAUQjRw&url=http://annabrixthomsen.com/2012/08/05/desire-to-connect-fear-of-not-connecting-with-others-day-88/&ei=zZnGU56KDtW3yASL4oKABw&psig=AFQjCNEi-wGIp2y8l94FbEC7SZ9Q3z2g9g&ust=1405610778545468

The Chazin Group The Chazin Group Have a (Connecting) Plan

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=PSyW91gSwVIzmM&tbnid=_x96yogbxFrIlM:&ved=0CAUQjRw&url=http://smartbusinessrevolution.com/jdblogger/&ei=AJTGU6DwOenesATHz4LIDg&psig=AFQjCNEuQlhuc-to9N3TgyIlZYm0uZsQlA&ust=1405609327172527

The Chazin Group The Chazin Group Your Connecting Plan


List all of the professional groups and/or trade associations that you currently belong to:

1. _________________________________________

2. _________________________________________

3. _________________________________________

4. _________________________________________

5. __________________________________________


The Chazin Group The Chazin Group Master Events

Connecting

5-2-1

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=JIR1Qftyud0SaM&tbnid=hY1O9Cr_uF9Y2M:&ved=0CAUQjRw&url=http://www.hartandhuntingtonorlando.com/blog/tattoo-risks-if-you-don%E2%80%99t-do-your-research-first&ei=25XGU5DHDMPMsQT9hYGoCw&psig=AFQjCNG6AiqQUcpzCqAzRGDmckKmvFeSGA&ust=1405609792831868

• Alma Mater?• Active in their Alumni Assn?• Belong to Professional Associations?• Industry Events, Tradeshows and

Conferences they attend?• Check their LinkedIn profile.• MeetUp Groups they belong to?

Start Researching Online

Keep their INTEREST

Your Brand?

Build Your Personal BRAND

A Brand’s A PROMISE!

Memorable Invaluable

Unique

Why YOUR Brand Matters

• Reduces the effort required to understand you, your needs, background, skills.

• Define your QUALITIES/ABILITIES.• Present your professional attributes.• Chance to “connect” with you.• Sign of “perceived” quality and PRESTIGE.• Help others organize knowledge about you.

Brands Matter to Others

• Savvy networkers, but…• Many Used Car Salesmen Exist.• Address Each Person’s WIIFM.• Networking “saturation.”• Increased competition.• Too many venues & events.• Commingling of social and professional

networking goals.

Your Branding Challenges

• You achieve maximum benefit from the “added value” attributed to marketing your brand.

• You create value for your brand many ways.• There are many different ways in which the

value of your brand can be exhibited or exploited to benefit your job search, career goals, and business ownership efforts.

Brand Equity

The Chazin Group The Chazin Group Your U.S.P

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=Hin03urPcr9zhM&tbnid=-nssMSFLVdGj0M:&ved=0CAUQjRw&url=http://www.adlandconnection.com/2013/05/e-business-success-blueprint-workshop.html&ei=C5fGU-TMK4WfyATm5YCwDQ&psig=AFQjCNH3h0oB8hg3sYfEjznMsyHe8GpLwQ&ust=1405610083983638

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=bC0uf71H0BwuCM&tbnid=31dW2JvUUiVBfM:&ved=0CAUQjRw&url=http://peterjtonkin.com/blog/elevator-pitch-first-contact/&ei=DtJrU8vlOJCayATwrYD4Ag&bvm=bv.66330100,d.aWw&psig=AFQjCNGUDcMNaK0MAOV_E_INOrqaBDHthw&ust=1399661067821743

• Clarify your target.• Put it on paper.• Format it. A good pitch should answer

three questions:–Who are you?–What do you do?–What are you looking for.

• WIIFM! Tailor the pitch to your audience, not you.

• Eliminate industry jargon.

A Compelling Elevator Pitch

• Practice, practice, practice (then get feedback.)

• Prepare a few variations.• Nail it with confidence.

A Compelling Elevator Pitch


Create Demand For YOU

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=-tkmsWowUSPmeM&tbnid=bfoiJMx8zvFMUM:&ved=0CAUQjRw&url=http://thoughtleaderzone.com/2012/02/like-a-moth-to-a-flame/&ei=tLPGU4OUCNa3yATvtYHQBw&bvm=bv.71126742,d.cWc&psig=AFQjCNHDXNgfMS6oh879Vgyh6I4NOW6nhg&ust=1405617426329464

• Become a SME• Get Published.• Identify Your USP.• Your “Product” Features & Benefits.• Build a Rolodex of References:– Professors, Advisors, Bosses, Peers, Clients

• Define 4-5 Success Stories.• Promote Yourself AT ALL TIMES.

The Chazin Group The Chazin GroupSelf Promotion = BRANDING

• Participate on Panel Discussions.• Speak at Industry Events, Tradeshows, and

Conferences.• Client Testimonials & Recommendations.• Defend Your Brand (Name) Against ALL Attacks.• Blog!

The Chazin Group The Chazin GroupSelf Promotion = BRANDING

The Chazin Group The Chazin Group M

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=hsddJiYjCJf0VM&tbnid=Qkye0W-Nqc4b3M:&ved=0CAUQjRw&url=http://www.commonwealth-pr.com/become-an-email-marketing-mvp/&ei=s5fGU_aCGpS_sQS0m4GIBQ&psig=AFQjCNGb8Zxs9Q6VIrJffU1kPzYZUu0Uug&ust=1405610249225881

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=JKJEnb_aX26BiM&tbnid=ftNGgBK9v8SUKM:&ved=0CAUQjRw&url=http://www.pr-media-blog.co.uk/making-social-media-networking-work/&ei=q5HGU9CjIaPisASI34KgBQ&psig=AFQjCNGn1r5oavcTzaJrk_alHVkNcUIFCA&ust=1405608709707889


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=J7O7MOso0o6kJM&tbnid=HS_cE3rIkLYqQM:&ved=0CAUQjRw&url=http://www.brandwatch.com/2012/03/9254/&ei=Gq7GU-OSLsqzyAS5oYLYDA&bvm=bv.71126742,d.cWc&psig=AFQjCNGxV2pvTid0qAYxv3BGGBcDx41_lw&ust=1405616019452115

The Chazin Group The Chazin GroupCreate a COMPELLING Profile

The Chazin Group The Chazin GroupGet Endorsements

The Chazin Group The Chazin GroupRecommendations MATTER

The Chazin Group The Chazin GroupYour Summary As BIO

The Chazin Group The Chazin GroupPOST

https://www.linkedin.com/profile/view?id=7296888&trk=nav_responsive_tab_profile

The Chazin Group The Chazin GroupEngage With Groups

The Chazin Group The Chazin GroupEngage With Groups

The Chazin Group The Chazin GroupCreate Your Own Group

http://www.linkedin.com/createGroup?displayCreate=&trk=hb_side_crgrp


http://herematch.com/users/3217d9240334b3309af933be6a4831d4081d1f33

The Chazin Group The Chazin Group Next Up




Blogging

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=bK13gFULn8jQ7M&tbnid=5J1ajOiSgG3X7M:&ved=0CAUQjRw&url=http://theplanetd.com/travel-business-pro-blogger/&ei=Y-JrU9CILMT4yQGKy4CwBQ&psig=AFQjCNEZI2g_v_Zhb8R2QsxH8g3tOcRM3Q&ust=1399665572010460

The Chazin Group The Chazin GroupBlogging Builds S.M.E

The Chazin Group The Chazin Group Meet Through Meetup

The Chazin Group The Chazin Group Meet Through Meetup

http://www.meetup.com/

The Chazin Group The Chazin GroupJoin Groups

http://www.meetup.com/


The Chazin Group The Chazin Group Be a Star

http://www.tumblr.com/dashboard


Are you “Pinteresting?”

https://plus.google.com/u/0/105663965349305415906/posts?tab=XX

http://about.me/TheChazinGroup

Monitor Your AccountsSocial Media

Management Tools


Online and Offline Personal Brand CONSISTENCY



Actively Monitor Your Brand


The Chazin Group The Chazin GroupMonitor Your Evolving BRAND

http://www.google.com/

The Chazin Group The Chazin GroupMonitor Your Evolving BRAND

http://www.bing.com/

The Chazin Group The Chazin Group M

Engage Your Community

• Volunteer Your Time• Serve on (School, Zoning) Boards• Fundraising Matters– What Are Your Town’s “Big Ticket” Issues?– Special Projects?

• Local Politics

Engage Your Community

Join Groups

• BNI Versus LeTip.• Vistage, TAB, ACG.• Merchant Associations.• Chambers of Commerce.• Shared Workspaces & Incubators.

Join Networking Groups


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=RuNoAF8m1HWksM&tbnid=q1gQhTuTmBwZUM:&ved=0CAUQjRw&url=http://www.prosperitycoaching.biz/blog/11-magic-words-financial-advisors-and-reciprocal-referrals/&ei=nrfGU9mDH4ONyATU0oHwBQ&bvm=bv.71126742,d.cWc&psig=AFQjCNEvFWfbjTPEIzW3a1SeL5V7jAxgjg&ust=1405618356909384

Referrals Matter

The Chazin Group The Chazin GroupManage Your Pipeline

FirstName

LastName

JobTitle Organization Industry Address City State Zip Tel


https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=5NtzLAwFG9uBKM&tbnid=K1jiZgNouzRwYM:&ved=0CAUQjRw&url=https://www.managingamericans.com/BlogFeed/Career-Change-Job-Search/The-Informational-Interview-Job-Search-Strategies-for-Grads.htm&ei=AbjGU5OwNcGTyAS3_oLYBA&bvm=bv.71126742,d.cWc&psig=AFQjCNEyMvGwpLmlR1qB3dyH6JVXBbiy7Q&ust=1405618514209283

Conducting“Informational”

Interviews


• The Informational Interview: Understand What People Do What They Enjoy Most/Least How They Got Into the Industry Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job!

The Chazin Group The Chazin GroupThe Informational Interview

Information gathering. Talk to people in your field How did they get THEIR start? What do they like most/least? What events, shows, conferences attend? What do they wish they knew/did

differently when they started in the field?Can you keep in touch?Can they suggest/refer people to you to talk to?

Informational Interviews

• The Informational Interview: DO Ask For Referrals! Ask what they read to stay current Who in their company/organization is

a “shining light” (rising star) Send Thank You Immediately

The Chazin Group The Chazin GroupThe Informational Interview

Some Body Language

Tips

• The Handshake• Eye Contact• Personal Space• To Drink/Not Drink• Breath of Death• Nervous Ticks• “Mirroring”

Body Language

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&docid=pm_TCIaChuB0BM&tbnid=zPoNzxPK894gIM&ved=0CAgQjRw&url=http://www.edudemic.com/resources-for-special-education-teachers/&ei=0m0EVPGUN4WZyAT7koHoDQ&psig=AFQjCNF903nmDfCLtiMOHaEW_xxDZ22tmw&ust=1409662803007074


http://www.amazon.com/How-Work-Room-Revised-Edition/dp/0061238678


http://www.amazon.com/gp/product/007141858X/ref=pd_lpo_sbs_dp_ss_2?pf_rd_p=1944687622&pf_rd_s=lpo-top-stripe-1&pf_rd_t=201&pf_rd_i=0061238678&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=0W6K3J6NZ1H11HVR04KM