Fresh Bridge A new marketing agency

Roderick Cremers roderick@freshbridge.nl @cremers +31 6 51 821 045

www.FreshBridge.nl © 2010

New Marketing - Part 1

The world is changing fast

Part I The world is changing fast

Part II How do you deal with this ?

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The speed of innovation is

increasing

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38 years

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13 years

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4 years

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9 months 100 mln users

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9 months

2 things in our pockets…

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To 3 things

Changes Online

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1. From Information ‘Brochures’

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2. Sharing & Connecting

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3. Sharing all the time

4. Sensor information

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Sensors in contact lenses

Visual and medical

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On or even in people

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Nothing is lost

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And moving into the cloud

What happens in Vegas…

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stays on

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CHANGE ?

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Sceptical

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Embrace

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Follow

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What are people doing

now ?

Twitter - key facts

•  > 100 mln users •  The monthly growth rate of Twitter users from January to February

2010 is 1600% •  The average number of Tweets is 65.000.000 per day •  80% of Twitter usage is outside of Twitter – people update

anywhere, anytime via mobile •  Ashton Kutcher and Ellen Degeneres (combined) have more Twitter

followers than the population of Ireland, Norway, or Panama.

(Twitter & World Population Data)

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What does the community care about?

What resources would they find valuable?

Twitter is much more than ‘What are you doing?’

Gary Vaynerchuk

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David Meerman Scott

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Dell makes $ 6,5 mln via Twitter (with outlet computers)

3333 Source Dec 2009

‘De Telegraaf’ republishes a tweeted picture

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‘De Telegraaf’ republishes a tweeted pictures

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‘De Telegraaf’ republishes a tweeted pictures

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Best Buy Twelpforce – combining help

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KPN webcare ?

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So who is she?

> 1.000 followers, Journalist, TV, Presentor

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Social Icecream – where is the icecream guy?

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Facebook – key facts

•  > 500 mln users •  If Facebook were a country it would be the 3rd most populated

country in the world after China and India, ahead of the United

States(Mark Zukerberg, January 7 2009)

•  7.000.000.000 minutes are spent on Facebook each day •  1.000.000.000 pieces of content are shared each week on Facebook

(weblinks, news, blogposts, notes, photos, video’s, etc) •  The fastest growing segment on Facebook is 55-65 year old

females (inside Facebook blog) •  Facebook users translated the site from English to Spanish in 4

weeks via a Wiki. Cost to Facebook $ 0

Top 15 Facebook pages

1.   Zynga Texas Hold’em Poker23.9 mln

2.   Michael Jackson20.2 mln

3.   Facebook 19 mln

4.   Lady Gaga18.3 mln

5.   Family Guys 17.5 mln

6.   Vin Diesel 15.5 mln

7.   The Twilight Saga 14.2 mln

8.   Maffia Wars 13.9 mln

9.   House 13.9 mln

10.   Starbucks 13.9 mln

11.   Eminem 13.7 mln

12.   Barack Obama13.7 mln

13.   Megan Fox 13.6 mln

14.   Youtube 13.6 mln

15.   South Park 13.0 mln

September 2010 inside Facebook

Starbucks Facebook > 13 mln fans

July 6 – 19th 2009 280.000

Starbucks Icecream

Coca-Cola has > 12 mln fans on their

Facebook page

Where have you had a Coke lately?

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“It was taken from the peak of the Iztaccihuatl, Mexico's third highest mountain. [At 5,230m... you can guess why was the bottle half-full! :-)]

“Les Grand Montets near Mont Blanc French Alps 3275m”

“NEVADO DEL TOLIMA KOLOMBIA 5.800 MTS...CHARLYTOONS”

Vitamin Water’s Flavor Creator…

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flavor creator lab environment within the vitaminwater facebook fan page

Vitamin Water - Say hello to…connect

•  black cherry-lime

•  caffeine + 8 key

nutrients •  Made by fans for

fans of •  in store in USA on

March 1st

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Feed – the New Email

Someone finds something

interesting

Content/ Brand reaches

further with less marketing

spend

Shares it with the ‘Like’

button with all his

connections

Feeds are the new e-mail

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Feed marketing

YouTube – key facts

•  The 2nd largest search engine in the world is YouTube

•  Every minute 24 hours of video is uploaded to YouTube

•  It would take more than 700 years to watch all YouTube video’s

•  2.000.000.000 YouTube video’s are watched every day

Will it Blend ?

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Youtube has increased Blend

Tec revenue with > 800% in less

than 2 years

iPhone Blender was wathed >

8.5 mln times

Best watched video’s online are music video’s

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NR 1

Soulja Boy - Crank Dat

>720.000.000

Total Lady Gaga

>1.000.000.000

Blogs / Sites / Wiki’s – key facts

•  There are over 200.000.000 Blogs

•  54% of Bloggers post or Tweet daily

•  34% of Bloggers post opinions about products or brands

•  > 15.000.000 articles are available on Wikipedia

•  156 articles are posted every hour on Wikipedia (Wikipedia.org)

•  78% of articles are non-English

•  Wikipedia is as accurate as Encyclopedia Britannica

China Internet Information Center, Technorati, Wikipedia ClickZ Stats SES Magazine,Turning Blogs and user-Generated Content Into Search Engine Results Universal McCann’s Social Media Research Wave 3

Perez Hilton

a.k.a. Mario Lavanderia

Started in 2004

Celebrity gossip website

25 – 45 short posts per day

> $ 100.000 per month in add sales

Ebbsfleet United – community owned

Myfootballclub – Owner Ebbsfleet United

Tripadvisor rates Hotels, etc

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Zorgkaart rates Dutch dokters

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Borstenforum about breast enlargements

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Mobile Apps

Mobile internet has gone mainstream in 2010

8% 11%

15%

21%

27%

33%

38%

43%

2007 2008 2009 2010 2011 2012 2013 2014

Global 3G+ penetration among mobile subscribers, %

Morgan Stanley

> 200.000 different apps in the app store

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Most popular apps still traditional ones

66 http://www.businessinsider.com/chart-of-the-day-apps-on-mobile-os-2010-6?utm_source

Most popular medical apps are resources

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Angry Birds downloaded 4 mln times

68 In August it increased to 60.000 per day

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Mercedes starts test with iPad to sell cars

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Thanks !

Roderick Cremers roderick@freshbridge.nl @cremers +31 6 51 821 045

www.FreshBridge.nl © 2010

Feel free to contact me

Roderick Cremers •  Founder Fresh Bridge Marketing •  Founder OurWine.nl •  10 years KPN

•  Mobile •  Base – 1 to 1 •  Acquisition / ATL •  Integration debitel

•  Passion for •  Change •  Improvements •  People

•  Background •  Economics / Marketing (Erasmus / Berkeley / Hofstra) •  Political Science (Leiden)

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Image Credits •  Websites screenshots from websites •  Radio - http://www.kitchencritic.co.uk/2007/06/dualit_dab_kitchen_radio.html •  TV - http://media.photobucket.com/image/tv/gstatejester/old-tv.jpg •  TV fifties - http://www.flickr.com/photos/gbaku/2513320483/sizes/l/in/photostream/ •  Internet - http://www.idealaunch.com/blog/wp-content/uploads/2009/12/internet-marketing-strategy-

traffic1.jpg •  iPhone apps - http://images.pcworld.com/news/graphics/163785-one-billion-apps-iphone_original.jpg •  RFID hand - http://www.flickr.com/photos/28129213@N00/7267159/sizes/z/in/photostream/ •  RFID in hand - http://www.flickr.com/photos/28129213@N00/7267164/sizes/z/in/set-181299/ •  Las Vegas - http://www.flickr.com/photos/pbo31/2191506873/ •  Lenses - http://www.inhabitat.com/2010/03/17/solar-powered-augmented-contact-lenses-cover-your-eye-

with-100s-of-leds/ •  Home - http://www.flickr.com/photos/jeremylevinedesign/4330595242/sizes/l/in/photostream/ •  Sceptic - http://www.flickr.com/photos/rcoder/375096551/sizes/l/in/photostream/ •  Embrace - http://www.flickr.com/photos/sekaino_ai/4050012990/sizes/o/in/photostream/ •  Embrace 2 - http://www.flickr.com/photos/mvjantzen/3568117377/sizes/l/in/photostream/ •  People - http://www.flickr.com/photos/a237916/2280907234/sizes/l/in/photostream/ •  Mercedes - http://www.autoblog.com/2010/05/29/apple-ipad-to-be-used-as-sales-tool-at-mercedes-

benz-dealers/ •  Angry birds - http://theappera.com/wp-content/uploads/2010/04/angry-birds-hd-5.jpg •  Mercedes iPad - http://ipadarena.com/wp-content/uploads/merceded-benz-ipad-app.jpg

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