New Zealand Air Purifiers Market Forecast 2026

MARKET INTELLIGENCE . CONSULTING

www.techsciresearch.com

2011- 2030

NEW ZEALAND AIR PURIFIERS MARKET

FORECAST AND OPPORTUNITIES

Published: March 2021

2© TechSci Research 2

Table of Contents

S. No. Contents

1. Air Purifiers: An Introduction

2. Research Methodology

3. Impact of COVID-19 on New Zealand Air Purifiers Market

4. Executive Summary

5. Voice of Customer

6. New Zealand Air Purifiers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1. By Filter Type (Prefilter + HEPA + Activated Carbon, HEPA + Activated Carbon, HEPA and Other Air Purifiers)

6.2.2. By Price Segment (Low, Medium, High)

6.2.3. By Sales Channel (General Trade and Modern Trade)

6.2.4. New Zealand Air Purifiers Online Sales, By Top Three Online Players Market Share, 2020

6.2.5. By Company (2020)

6.2.6. By Region (North Island and South Island)

6.3. List of Best-Selling Models Sold Through Offline & Online Channel

6.4. Market Map (By Filter Type)

6.5. Market Map (By Region)

7. New Zealand Prefilter + HEPA + Activated Carbon Air Purifiers Market Outlook



S. No. Contents



7.2.1. By Sales Channel

7.3 Pricing Analysis

8. New Zealand HEPA + Activated Carbon Air Purifiers Market Outlook






9. New Zealand HEPA Air Purifiers Market Outlook






10. Import and Export Analysis

11. Market Dynamics

11.1 Drivers

11.2 Challenges

12. Market Trends and Developments

13. New Zealand Economic Profile

14. Competitive Landscape

14.1 Winix Co., Ltd.

Table of Contents


S. No. Contents

14.2 Blueair AB (New Zealand)

14.3 Honeywell International Inc.

14.4 Dyson New Zealand Limited

14.5 Daikin Air Conditioning New Zealand Ltd.

14.6 Mi Oceania Limited

14.7 Philips New Zealand Limited

14.8 Fellowes Brands

14.9 Asia Pacific Brands Ltd. (Vidawell)

14.10 AWS Group Limited

15. Strategic Recommendations

16. About Us & Disclaimer

Table of Contents

Product Overview


Scope of ReportProduct of Interest (POI): Air Purifiers

Review Period

2011 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2030

Year RangeAIR PURIFIER MARKET

Technology

• Prefilter + HEPA + Activated Carbon

• HEPA + Activated Carbon

• HEPA

• Others

Market Segmentation

Sales Channel

• General Trade

• Modern Trade

• Online

Air Purifier is a device which cleans the polluted air and is capable of effectively removing bacteria, viruses and particulate matter present in the air. Air Purifiers are

different from air cleaners in their application, size, cost and area of purification. There are mainly four types of air purifying technologies used in air purifiers and

these are described below.

High-Efficiency Particulate Arrestance (HEPA): Air purifier integrated with HEPA filters comprises a stack of fibers that eliminate allergens and other airborne

particles of 0.3 micrometers, with an efficiency of 99.97%.

Electrostatic Precipitator: Air purifier removes contaminants by electrostatic discharge produced by alternately charged plates arranged in its filters.

Activated Carbon Filter: These air purifiers are made up of absorbent filters, which are capable of absorbing pollutants, trapping impurities inside and releasing

pollutant free air to consumers.

Ion & Ozone Generator: It contains an ionizer that generates high electric field by ions. The positive and negative ions attract other charged particles in the polluted

air and release fresh air into the environment.

Price Segment

• Low

• Medium

• High

Region

• North Island

• South Island


Research Methodology



✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing list of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to determine overall market

size, segmental market size and top players in New

Zealand air purifiers market.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about New Zealand air purifiers

market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Final Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research



Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of New Zealand air purifiers market. The team

has analyzed the outlook of various segments of this market, while considering the major influencing factors, such air pollution and

growing awareness towards health and wellness. The study includes market forecasting, which would enable our clients to take

better decisions while planning their strategy to achieve sustainability in New Zealand air purifiers market.

Methodology Followed for Calculation of Market Size:

• Market size, in terms of value and volume, for the year 2020 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as air purifier manufacturers,

importers, suppliers, distributors and industry experts.

• The team interviewed 10 manufacturers/suppliers/importers, 20 distributors/retailers and five industry experts in New Zealand

air purifiers market to estimate the overall market size during 2011-2020, which was validated by the Delphi technique. Taking

standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2011-2020.

• Respondents were asked about the current and future market growth rates, market shares by price segment, by filter type, by

sales channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and product

wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares

generated across various segments were further triangulated from other stakeholders depending upon the type of air purifiers.



Methodology Followed for Calculation of Market Shares:

• Market shares by price segment, by technology, by sales channel, by region and by company were calculated based on the

responses received through primary surveys with industry experts, in which the respondents were asked about the market

shares or revenue generated from various types of air purifiers. The final shares were calculated by taking the geometric mean

of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey

results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast

New Zealand air purifiers market , TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci

Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate

market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The

currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪ Mi Oceania Limited

▪ Philips New Zealand Limited

▪ Blueair AB

▪ Dyson New Zealand Limited

▪ Winix Co., Ltd.

▪ Fellowes Brands

▪ Honeywell International Inc.

▪ Asia Pacific Brands Ltd. (Vidawell)

▪ AWS Group Limited

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases


Industry Brief

According to TechSci Research report, “New Zealand Air Purifiers Market By Filter Type (Prefilter + HEPA + Activated Carbon, HEPA + Activated Carbon,

HEPA, and Other Air Purifiers), By Price Segment (Low, Medium, High), By Sales Channel (General Trade and Modern Trade), By Region, Competition,

Forecast & Opportunities, 2030F”, the New Zealand Air Purifiers market is forecast to grow at a rate of over 7.42% to reach USD14.48 million by 2030F. The

market growth is stimulated by various factors such as growing urbanization and increasing disposable income of consumers which results in rising purchasing

power of the consumer. The demand for air purifiers in the projected period is likely to register good growth owing to an increase in pollution level and the need

for fresh air to breathe. Air purifiers are meant to remove indoor air pollutants such as pollens, allergens, cooking fumes, dust mites, pet dander, tobacco smoke,

and so on. They are quite beneficial for those who suffer from allergies, have asthma or other respiratory problems, or homes with infants and small children.

Even though New Zealand has superior air quality in comparison to many other nations, in recent times, there has been an increasing instance of respiratory

diseases and approximately 300 cases of tuberculosis (TB) are diagnosed each year in the country. Moreover, growing exposure to airborne pollutants and

irritants is anticipated to increase the risk of airborne diseases. This has led to an increasing focus on health and wellbeing among the people in the country. As

air purifiers have the capacity to clean the air and keep users away from these diseases, the demand for air purifiers across New Zealand is expected to register

growth during the forecast period.

Airborne diseases such as the common cold and flu spread through tiny pathogens floating around in the air. When one family member catches the flu, it is not

uncommon for the rest of the family to get sick as well. This happens because everyone is breathing the same air that is infected with bacteria and viruses. Air

purifiers with HEPA filters capture these bacteria and viruses. When you remove the cause of airborne diseases, you safeguard yourself and your family from

them. If you live with elderly people, children, or anyone with a weakened immune system, air purifiers are a must in those houses. Indoor air pollution can affect

your cardiac, respiratory, and even neurological systems. Chemicals and gases from common household products can accumulate in your lungs. The airborne

particles are so small that they penetrate the blood-brain barrier, impacting your brain and cognitive functions. A good air purifier traps even the fine particles

providing you with better air quality.

Anticipated improvement in the country’s GDP in the coming years is expected to boost the personal disposable income of consumers, thereby shifting their

focus towards preventive healthcare from traditional curative healthcare. This is anticipated to augur well for the New Zealand air purifiers market during the

forecast period.

The New Zealand air purifiers market is segmented into filter type, price segment, sales channel, region and company. In terms of filter type, the market is

segregated into Prefilter + HEPA + Activated Carbon, HEPA + Activated Carbon, HEPA, and other air purifiers. Out of these, the Prefilter + HEPA + Activated

Carbon registered a market share of around 47% in 2020 because of the rise in airborne diseases and health concerns, whereas the HEPA filter type is the

fastest-growing air purifiers among others. In terms of the price segment, the New Zealand market is segmented into low, medium, and high. Among which the

medium price air purifiers is more purchased by the consumers across the country due to cost efficiency as most of the consumers prefer to get good air

purifiers at a medium price range. Furthermore ‘low’ price range air purifiers registered the fastest growth with a market share of approximately 29% in 2020. In

terms of sales channel, the market is segmented into modern trade, and general trade, wherein the modern trade has dominated the market with a majority

share of around 77% in 2020. In terms of regional analysis, the New Zealand air purifiers market is divided into North Island & South Island. Among which, the

North Island dominates the air purifiers market across the country, due to high per capita income and higher spending of people on lifestyle.

“The rising health concern is stimulating the growth of the air purifiers market across the country. Air Purifier removes harmful radon, eliminates hazardous

asbestos particles. Companies are coming up with the best technologies to stay competitive in the market.” said Mr. Karan Chechi, Research Director with

TechSci Research, a research based global management consulting firm.


Sample Data - Snapshot

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021E2022F2023F2024F2025F2026F2027F2028F2029F2030F

Value (USD Million) Volume (Thousand Units)

CAGR 2011-2020By Value: xx%

By Volume: xx%

CAGR 2021E-2030FBy Value: xx%

By Volume: xx%

New Zealand Air Purifiers Market Size, By Value (USD Million), Volume (Thousand Units), 2011-2030F

New Zealand Air Purifiers Market Share, By Filter Type, By Volume, 2011-2030F

10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

30.00%30.00%

40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%

40.00%40.00%

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F

Prefilter + HEPA + Activated Carbon HEPA + Activated Carbon HEPA Others

New Zealand Air Purifiers Market Share, By Price Segment, By Volume, 2011-2030F

20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F

Medium (USD300-USD750) Low (Less than USD300) High (More than USD750)


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Report Name: NEW ZEALAND AIR PURIFIERS MARKET

FORECAST AND OPPORTUNITIES2011- 2030

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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