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Newsbrands and mobile phonescomScore GSMA Mobile Media Metrics & MobiLens
2
Market Overview
3
50.5m people now own a mobile phone in the UK, the majority of them are smartphones
76%
24%
Smartphone Other
Smartphone penetration
Smartphone ownership is up 15% on last year
Source: comScore MobiLens, 3 month average ending June 2014
4
O2 is the largest operator in the UK
22.4
19.0
10.610.3
7.4
7.0
6.5
16.8O2 Vodafone Orange 3Tesco VirginT-Mobileother
Market share of operators (vol %)
Source: comScore MobiLens, 3 month average ending June 2014
5
Samsung is the largest mobile phone manufacturer
31.8
22.9
16.9
6.7
6.1
3.72.42.1
7.4
Samsung Apple Nokia Sony HTC RIM Motorola LG other
Market share of handset manufacturer (vol %)
Source: comScore MobiLens, 3 month average ending June 2014
6
Google Android is the most popular smartphone operating system
54.6
30.1
8.4
4.91.7
0.3
Google Apple Microsoft RIM Symbian Other Smartphone
Market share of Smartphone operating systems (vol %)
Source: comScore MobiLens, 3 month average ending June 2014
7
Majority of mobile phone users are using “connected media”
74
% of mobile phone owners that use connected media
Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video
Source: comScore MobiLens, 3 month average ending June 2014
News on mobile phones
8
9
Just over half of smartphone users access news each month
51
% accessing news on mobile
Over 19 million Smartphone users access news on their phone
App or Browser, aged 13+. Source: comScore MobiLens, 3 month average ending June 2014
10
iPhone users are the biggest readers of news
61%
% of iPhone users that access news
61% of iPhone users access news through their mobile browser or app
That is an index of 149 compared to all mobile phone users
App or browser. Source: comScore MobiLens, 3 month average ending June 2014
11
Accessing news through a smartphone is particularly popular among young people
Total Audience 18-24 25-34
50.7
58.464.3
% of Smartphone owners access-ing news
App or browser. Source: comScore MobiLens, 3 month average ending June 2014
12
25-34 year olds over index on accessing news on their smartphone
25-34 yr olds are 27% more likely to access news on their smartphone than the average smartphone user
App or browser. Source: comScore MobiLens, 3 month average ending June 2014
13
Over half of 18-34 year olds access news on their smartphone
62% of 18-34 year old mobile phone owners access news through their smartphone
They make up 34% of all smartphone owners
App or browser. Source: comScore MobiLens, 3 month average ending June 2014
14
Six in 10 smartphone owners with HH income of £75k+ access news on their phone
64
% of phone owners with HH income of £75k+ accessing news on mobile
device
App or browser. Source: comScore MobiLens, 3 month average ending June 2014
Newspapers on mobile phones
15
16
Newspaper sites reach 40% of mobile browsers
14.5m
access local, national and international newspaper sites on their mobile through their
network or Wi-Fi
Figures include ANY newspaper sites accessed on mobile phones in the UK via browser – regional, national and international. Source: comScore GSMA Mobile Media Metrics, June 2014
17
Unique visitors accessing newspaper sites grew 41% year on year
June 13 June 14
11.3
14.5
Unique visitors accessing any newspaper sites via mobile browser (millions)
+28%YoY
Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browserSource: comScore GSMA Mobile Media Metrics, June 2013 and June 2014
18
Newspaper page views have enjoyed significant growth year on year
June 13 June 14
972,1901,065,413
Newspaper pages viewed via mobile browser (000s)
+10%YoY
Figures include ANY newspaper sites accessed on mobile phones in the UK – regional, national and international via browserSource: comScore GSMA Mobile Media Metrics, June 2013 and June 2014
Newsbrands on mobile phones
19
20
Newsbrands reach 33% of mobile browsers
Browser and app. Source: comScore MobiLens, 3 month average ending June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Dailystar.co.uk, Financial Times Group
12.4m
access newsbrand sites on their mobile through their
network or Wi-Fi
21
Newsbrand mobile sites attract a young audience
49% of those who access newsbrands through an app or their mobile browser are 18-34
Browser only. Source: comScore MobiLens, 3 month average ending June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Dailystar.co.uk, Financial Times Group
22
Almost 9 out of 10 newsbrand visitors also visit social media sites
87% of newsbrand visitors also visit social media sites on their mobile browser
Uses browser only. Source: comScore GSMA Mobile Media Metrics, June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
23
Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user
Pinterest Tumblr LinkedIn Twitter Facebook
232226
218
190
148
Newsbrand visitors accessing social media sites indexed against avg mobile internet user
Uses browser only. Source comScore GSMA Mobile Media Metrics, June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
24
More than 8 out of 10 newsbrand visitors also visit retail sites
…of visitors to newsbrand sites also visit retail sites on their mobile browser
Uses browser only. Source: comScore GSMA Mobile Media Metrics, June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
86%
25
Mobile newsbrand visitors are twice as likely to visit Amazon
Newsbrand visitors to Amazon index at
199compared to average mobile internet
user
Uses browser only. Source: comScore GSMA Mobile Media Metrics, June 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group