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Newsbrands are the best commercial source for meeting consumers’ need states. Source: MTM 2014, Truly Madly Deeply. - PowerPoint PPT Presentation
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Newsbrands are the best commercial source for meeting consumers’ need states
Being in the know 64% 52% 15% 18% 30% 33%
Fuelling conversation 69% 34% 19% 27% 22% 37%
Relaxing/me-time 54% 25% 19% 23% 16% 34%
Feeling uplifted 55% 23% 10% 27% 18% 34%
Ritual & routine 72% 35% 16% 18% 25% 31%
Passing the time 64% 24% 22% 35% 23% 39%
Source: MTM 2014, Truly Madly Deeply