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Digital transformation en förutsättning för att lyckas i den mobila kanalen
Krister Rydmark Director Financial Services Capgemini !Richard Trojmar Mobile Business Manager Nordics IBM
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
With 130,000 employees in more than 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services
With over 131 000 people in over 40 countries we have a strong global presence
• Revenue 2013: € 10,1 billion
• Head office: Paris, France
We are divided into four disciplines and six sectors
Manufacturing
Energy, Utilities & Chemicals
Telecom, Media & Entertainment
Financial Services
Public Sector
Our Mission & Vision
• Our Mission: Enabling Transformation • Our Vision: Enabling Freedom • We advise and support you in
transforming your organisation, from strategy through to execution
• We provide innovative solutions supported by our deep sector and functional expertise Outsourcing
ServicesTechnology Services
Local Professional Services (Sogeti)
5%
40% 40%
15%
Business Mix, by revenue
Our business mix enables us to deliver integrated solutions
Consumer Products, Retail & Distribution
Tech
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Consulting Services
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
What is Digital Transformation?
3
DIGITAL TRANSFORMATION IS THE USE OF
DIGITAL TECHNOLOGIES TO RADICALLY
IMPROVE PERFORMANCE OR REACH OF
ENTERPRISES
Since 3 years, Capgemini Consulting and MIT Sloan School run a joint research program to identify how digital leaders manage -‐ or have managed successful digital journeys
Key publications from our research with the MIT
We publish our Digital Transformation Review
In addition, we develop point of views and papers on Digital Transformation sub topics
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
Introduction to Digital Transformation
▪ We are already seeing the signs of this transition: ▪ Startups are emerging who can envision and implement new products and new working and collaboration behaviors
▪ Digital natives are clamoring for change in their employers and in the companies they buy from
▪ Some companies, even hundred-‐year-‐old firms with billions in revenues, are starting to engage in digital transformation
“We are now in the midst of a third revolution: digital”
Steam Power led to
industrialization
Electrification led to innovation
such as assembly line
Digital led to re-‐envision processes,
capabilities and products
Two major technology-driven revolutions have changed the nature of business and society in the past two centuries
The one at the top today, will not be the same at the end
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
A majority of companies (65%) are currently Digital Beginners ...
• Strong overarching digital vision
• Good governance
• Many digital initiatives generating business value in measurable ways
• Strong digital culture
• Overarching digital vision exists, but may be underdeveloped
• Few advanced digital features, but traditional capabilities may be
• Strong governance cross silos
• Taking active steps to build digital skills and culture
• Management skeptical of the business value of advanced digital technologies
• May be carrying out some experiments
• Immature digital culture
• Many advanced digital features (such as social, mobile)...
• ... but in silos
• No overarching vision
• Underdeveloped coordination
• Digital culture may exist in silos
D i g i t a l i n t e n s i t y
Transformation managemen
FASHIONISTAS
BEGINNERS
DIGIRATI
CONSERVATIVES
65%
6%
14%
15%
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
Some industries are more mature than others, but there are also many exceptions when comparing individual companies
Banking
Consumer Packaged Goods Insurance
Pharmaceuticals
Retail
High Technology
Telecoms
Travel and hospitality
Utilities
Telcos • Fast to launch digital initiatives • Need to integrate and align initiatives across
silos
Insurers • Strong digital governance capabilities, but
cautious to investing • Regulatory worries and a risk-‐averse culture
Manufacturers & Automotive • See less opportunity / threat in digital
transformation • Need a transformative digital vision and the
leadership drive
Retailers • Strong in social and mobile • Need to focus on cross-‐channel
consistency, worker enablement and analytics
Banking • Early adopter of online services and
multi-‐channel development • Loosing ground due to process-‐ and
backend system complexity
Manufacturing & Automotive
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
…but every industry has firms that have already begun to gain the benefits of digital transformation
Percentage of firms in each industry by quadrant.
“Digital Beginners in any industry are several years from gaining the digital maturity that their Digirati competitors already possess"
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
Digitally-mature companies have significantly better financial performance* in terms of revenue generation, profitability and market valuation
+6% +9%
-4% -10%
Basket of indicators: • Revenue / Employee • Fixed Asset Turnover
Revenue Generation Efficiency
-11% +26%
-24% +9%
Basket of indicators: • EBIT Margin • Net Profit Margin
Profitability
-12% +12%
-7% +7%
Basket of indicators: • Tobin’s Q Ratio • Price / book ratio
Market Valuation
* Average performance difference for firms in each quadrant versus the average performance of all large firms in the same industry for the 184 publicly-‐traded companies in our sample
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
The way they engage customers
The way they work and operate
Their strategy and business model
Digital Leaders have a common DNA
Customer Experience
Operational Excellence
Business model
Vision incorporates Strategic assets
Focus on the “How” more
than the “What”Driven from the top
Common characteristics of digital leaders
Digital Leaders are changing business model, customer experience and operations
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
Capgemini has collected leading Digital Banking examples
Customer understanding through digital
channels
Customer analytics
Use of mobile channels with
customers
Use of social media with customers
Worker enablement
Process digitization
Cross-channel, self-service, personalized experience
Business insights
Easy Bank Tu cuentas « Compass virtual banker » (USA)Finest Online
Finest Online
Quick Deposit Quick Pay
Best Self Service Bank
« Real-‐time processing « Apple iPad/iPhone « Google Cloud « Customer Assistant Lola »
Tablet Banking Application
!Using Social Media
Virtual Operations Business Intelligence
Alior Sync -‐ Virtual Bank
Crowd-‐sourced credit card
Mobile based personalized offers
!PremiaT – Online Community Online Facebook Integration
!Online Collaboration – The Wall
!PremiaT -‐ Mobile Geopositioning
Social Media Credit Card
Remote mobile check deposit
IPhone voice recognition and assistance
Customer Analytics
Video chat with representatives
‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx
Capgemini has collected leading Digital Banking examples
Customer understanding through digital
channels
Customer analytics
Use of mobile channels with
customers
Use of social media with customers
Worker enablement
Process digitization
Cross-channel, self-service, personalized experience
Business insights
Easy Bank Tu cuentas « Compass virtual banker » (USA)Finest Online
Finest Online
Quick Deposit Quick Pay
Best Self Service Bank
« Real-‐time processing « Apple iPad/iPhone « Google Cloud « Customer Assistant Lola »
Tablet Banking Application
!Using Social Media
Virtual Operations Business Intelligence
Alior Sync -‐ Virtual Bank
Crowd-‐sourced credit card
Mobile based personalized offers
!PremiaT – Online Community Online Facebook Integration
!Online Collaboration – The Wall
!PremiaT -‐ Mobile Geopositioning
Social Media Credit Card
Remote mobile check deposit
IPhone voice recognition and assistance
Customer Analytics
Video chat with representatives
Use of mobile channels with
customers
!PremiaT -‐ Mobile Geopositioning
“la Caixa”-‐ PremiaT, the first online community from a financial operator that allows businesses to advertise promotions !New model never seen before in the financial sector, brings together its card customers, merchant customers, online banking and mobile banking services !
Lyckad mobilstrategi =Att komma så nära som du knappt vågat drömma om…
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Mobile App Cracking Is Widespread
Source: Arxan State of Security in the App Economy: “Mobile Apps under Attack” report (2012). Based on identifying and reviewing hacked versions of top iOS and Android apps from third-‐party sites outside of official app stores
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