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Digital transformation en förutsättning för att lyckas i den mobila kanalen Krister Rydmark Director Financial Services Capgemini Richard Trojmar Mobile Business Manager Nordics IBM

Next generation banking

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Page 1: Next generation banking

Digital transformation en förutsättning för att lyckas i den mobila kanalen

Krister Rydmark Director Financial Services Capgemini !Richard Trojmar Mobile Business Manager Nordics IBM

Page 2: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

With 130,000 employees in more than 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services

With over 131 000 people in over 40 countries we have a strong global presence

• Revenue 2013: € 10,1 billion

• Head office: Paris, France

We are divided into four disciplines and six sectors

Manufacturing

Energy, Utilities & Chemicals

Telecom, Media & Entertainment

Financial Services

Public Sector

Our Mission & Vision

• Our Mission: Enabling Transformation • Our Vision: Enabling Freedom • We advise and support you in

transforming your organisation, from strategy through to execution

• We provide innovative solutions supported by our deep sector and functional expertise Outsourcing

ServicesTechnology Services

Local Professional Services (Sogeti)

5%

40% 40%

15%

Business Mix, by revenue

Our business mix enables us to deliver integrated solutions

Consumer Products, Retail & Distribution

Tech

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Out

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Ser

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Loca

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vice

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Cap

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Consulting Services

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‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

What is Digital Transformation?

3

DIGITAL  TRANSFORMATION  IS  THE  USE  OF  

DIGITAL  TECHNOLOGIES  TO  RADICALLY  

IMPROVE  PERFORMANCE  OR  REACH  OF  

ENTERPRISES

Since  3  years,  Capgemini  Consulting  and  MIT  Sloan  School  run  a  joint  research  program  to  identify  how  digital  leaders  manage  -­‐  or  have  managed  successful  digital  journeys

Key  publications  from  our  research  with    the  MIT

We  publish  our  Digital  Transformation  Review

In  addition,  we  develop  point  of  views  and  papers  on  Digital  Transformation  sub  topics

Page 4: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

Introduction to Digital Transformation

▪ We are already seeing the signs of this transition: ▪ Startups  are  emerging  who  can  envision  and  implement  new  products  and  new  working  and  collaboration  behaviors  

▪ Digital  natives  are  clamoring  for  change  in  their  employers  and  in  the  companies  they  buy  from  

▪ Some  companies,  even  hundred-­‐year-­‐old  firms  with  billions  in  revenues,  are  starting  to  engage  in  digital  transformation

“We are now in the midst of a third revolution: digital”

Steam  Power  led  to  

industrialization

Electrification  led  to  innovation  

such  as  assembly  line

Digital  led  to  re-­‐envision  processes,  

capabilities  and  products

Two major technology-driven revolutions have changed the nature of business and society in the past two centuries

The one at the top today, will not be the same at the end

Page 5: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

A majority of companies (65%) are currently Digital Beginners ...

• Strong  overarching  digital  vision  

• Good  governance  

• Many  digital  initiatives  generating  business  value  in  measurable  ways  

• Strong  digital  culture

• Overarching  digital  vision  exists,  but  may  be  underdeveloped  

• Few  advanced  digital  features,  but  traditional  capabilities  may  be  

• Strong  governance  cross  silos  

• Taking  active  steps  to  build  digital  skills  and  culture

• Management  skeptical  of  the  business  value  of  advanced  digital  technologies  

• May  be  carrying  out  some  experiments  

• Immature  digital  culture

• Many  advanced  digital  features  (such  as  social,  mobile)...  

• ...  but  in  silos  

• No  overarching  vision  

• Underdeveloped  coordination  

• Digital  culture  may  exist  in  silos

D i g i t a l i n t e n s i t y

Transformation managemen

FASHIONISTAS

BEGINNERS

DIGIRATI

CONSERVATIVES

65%

6%

14%

15%

Page 6: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

Some industries are more mature than others, but there are also many exceptions when comparing individual companies

Banking

Consumer  Packaged  Goods Insurance

Pharmaceuticals

Retail

High  Technology

Telecoms

Travel  and  hospitality

Utilities

Telcos  • Fast  to  launch  digital  initiatives • Need  to  integrate  and  align  initiatives  across  

silos  

Insurers  • Strong  digital  governance  capabilities,  but  

cautious  to  investing • Regulatory  worries  and  a  risk-­‐averse  culture

Manufacturers  &  Automotive  • See  less  opportunity  /  threat  in  digital  

transformation • Need  a  transformative  digital  vision  and  the  

leadership  drive

Retailers  • Strong  in  social  and  mobile • Need  to  focus  on  cross-­‐channel  

consistency,  worker  enablement  and  analytics

Banking  • Early  adopter  of  online  services  and  

multi-­‐channel  development  • Loosing  ground  due  to  process-­‐  and  

backend  system  complexity

Manufacturing  &  Automotive

Page 7: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

…but every industry has firms that have already begun to gain the benefits of digital transformation

Percentage of firms in each industry by quadrant.

“Digital  Beginners  in  any  industry  are  several  years  from  gaining  the  digital  maturity  that  their  Digirati  competitors  already  possess"

Page 8: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

Digitally-mature companies have significantly better financial performance* in terms of revenue generation, profitability and market valuation

+6% +9%

-4% -10%

Basket  of  indicators:  • Revenue  /  Employee  • Fixed  Asset  Turnover

Revenue Generation Efficiency

-11% +26%

-24% +9%

Basket  of  indicators:  • EBIT  Margin  • Net  Profit  Margin

Profitability

-12% +12%

-7% +7%

Basket  of  indicators:  • Tobin’s  Q  Ratio  • Price  /  book  ratio

Market Valuation

*  Average  performance  difference  for  firms  in  each  quadrant  versus  the  average  performance  of  all  large  firms  in  the  same  industry  for  the  184  publicly-­‐traded  companies  in  our  sample

Page 9: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

The way they engage customers

The way they work and operate

Their strategy and business model

Digital Leaders have a common DNA

Customer Experience

Operational Excellence

Business model

Vision incorporates Strategic assets

Focus on the “How” more

than the “What”Driven from the top

Common  characteristics  of  digital  leaders

Digital  Leaders  are  changing  business  model,  customer  experience  and  operations

Page 10: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

Capgemini has collected leading Digital Banking examples

Customer understanding through digital

channels

Customer analytics

Use of mobile channels with

customers

Use of social media with customers

Worker enablement

Process digitization

Cross-channel, self-service, personalized experience

Business  insights

Easy  Bank   Tu  cuentas  «  Compass  virtual  banker  »  (USA)Finest  Online

Finest  Online

Quick  Deposit  Quick  Pay

Best  Self  Service  Bank

«  Real-­‐time  processing   «  Apple  iPad/iPhone  «  Google  Cloud    «  Customer  Assistant  Lola  »  

Tablet  Banking  Application

!Using  Social  Media  

Virtual  Operations  Business  Intelligence      

Alior  Sync  -­‐  Virtual  Bank

Crowd-­‐sourced  credit  card  

Mobile  based  personalized  offers

!PremiaT  –  Online  Community         Online  Facebook  Integration

!Online  Collaboration  –  The  Wall    

!PremiaT  -­‐  Mobile  Geopositioning      

Social  Media  Credit        Card  

Remote  mobile  check  deposit

IPhone  voice  recognition  and  assistance  

Customer  Analytics

Video  chat  with  representatives

Page 11: Next generation banking

‹#›Copyright © Capgemini 2014. All Rights ReservedNext Generation Banking - Capgemini-IBM 2014-05-20.pptx

Capgemini has collected leading Digital Banking examples

Customer understanding through digital

channels

Customer analytics

Use of mobile channels with

customers

Use of social media with customers

Worker enablement

Process digitization

Cross-channel, self-service, personalized experience

Business  insights

Easy  Bank   Tu  cuentas  «  Compass  virtual  banker  »  (USA)Finest  Online

Finest  Online

Quick  Deposit  Quick  Pay

Best  Self  Service  Bank

«  Real-­‐time  processing   «  Apple  iPad/iPhone  «  Google  Cloud    «  Customer  Assistant  Lola  »  

Tablet  Banking  Application

!Using  Social  Media  

Virtual  Operations  Business  Intelligence      

Alior  Sync  -­‐  Virtual  Bank

Crowd-­‐sourced  credit  card  

Mobile  based  personalized  offers

!PremiaT  –  Online  Community         Online  Facebook  Integration

!Online  Collaboration  –  The  Wall    

!PremiaT  -­‐  Mobile  Geopositioning      

Social  Media  Credit        Card  

Remote  mobile  check  deposit

IPhone  voice  recognition  and  assistance  

Customer  Analytics

Video  chat  with  representatives

Use of mobile channels with

customers

!PremiaT  -­‐  Mobile  Geopositioning      

“la  Caixa”-­‐  PremiaT,  the  first  online  community  from  a  financial  operator  that  allows  businesses  to  advertise  promotions    !New  model  never  seen  before  in  the  financial  sector,    brings  together  its  card  customers,  merchant  customers,  online  banking  and  mobile  banking  services  !

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Lyckad mobilstrategi =Att komma så nära som du knappt vågat drömma om…

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‹#›

Mobile

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‹#›

Mobile

14

2

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Mobile  App  Cracking  Is  Widespread

Source:  Arxan  State  of  Security  in  the  App  Economy:  “Mobile  Apps  under  Attack”  report  (2012).  Based  on  identifying  and  reviewing  hacked  versions  of  top  iOS  and  Android  apps  from  third-­‐party  sites  outside  of  official  app  stores

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‹#›

Mobile

16

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‹#›

Mobile

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‹#›

Mobile

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© 2013 IBM Corporation‹#› #ibmmobile

Cross-Platform Developmentand Testing

GPS & Geo-fencing

Direct Update

Push Notifications

Rapid backend

integration

Offline support & Data sync

Security

Mobile Application Platform

Apps

30%

70%

Remote Disable

App distribution

Authentication Single Signon

App version

management

Logging &Problem

determination

Analytics

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‹#›

Mobile

IBM MobileFirst enterprise life cycle solutions

Operationalize Integrated DevOps!

for Mobile

InstrumenteraAnalys

Managera

Lansera

Integrera

Utveckla

Testa!

Scanna & Certifiera

Design

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