Next Generation Media Quarterly April 2012

Property of Aegis Media. All rights reserved.

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http://www.slideshare.net/NextGenerationMedia


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The Next Generation is…

- Technology transforming

media

- Content accessible anywhere

- People in control

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Next

Generation

People


Next

Generation

People


92% of American parents are friends with their

kids on Facebook

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Produced by

http://mashable.com/2012/01/13/parents-monitoring-facebook/





Next

Generation

People


82% of Chinese mobile internet users are aged 18-

30

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Produced by

http://www.mobisights.com/2012/02/08/chinas-mobile-Internet-usage-who-what-when-where-2011/3953

















http://www.mobisights.com/2012/02/07/chinese-mobile-Internet-2011/3946







Next

Generation

People


People over 35 are more likely to own a digital

camera

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Produced by

http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_EHT_Research_2012_Consumer_Technology_Report.pdf


Next

Generation

Mobile


850,000 Android devices are activated every

day

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Produced by

http://googlemobile.blogspot.com/2012/02/androidmobile-world-congress-its-all.html









Next

Generation

Mobile


Facebook had 58m mobile-only users in

December

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Produced by

http://thenextweb.com/facebook/2012/03/08/facebook-reveals-it-has-58m-mobile-only-users-per-month-its-post-pc-world-is-still-emerging/


































Next

Generation

Mobile


Half of the ads in the Super Bowl were

Shazam-able

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Produced by

http://techcrunch.com/2012/02/02/mobile-tv-apps-shazam-intonow-reveal-super-bowl-plans/

















Next

Generation

Mobile


25% of Groupons bought in December were bought

on mobile

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Produced by

http://investor.groupon.com/releasedetail.cfm?ReleaseID=651540

Next

Generation

Mobile


86 billion text messages were sent in January

in China

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Produced by

http://www.marbridgeconsulting.com/marbridgedaily/2012-03-14/article/54426/miit_announces_january_2012_telecom_statistics





Next

Generation

Mobile


Apple’s app store generates over 5m a day in

revenue

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Produced by

http://digital-stats.blogspot.co.uk/2012/04/apples-app-stores-generate-over-5m-in.html















Next

Generation

Mobile


Google’s mobile search volumes more than

doubled year on year

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Produced by

http://techcrunch.com/2012/02/01/google-mobile-search-ad-requests-more-than-doubled-in-2011/



















Next

Generation

Mobile


41% of ad related searches made during the Super

Bowl came from mobile devices

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Produced by

http://googlemobileads.blogspot.co.uk/2012/02/super-bowl-mvp-mobile-device-41-of.html













Next

Generation

Content


Next

Generation

Content


Chinese mobile game QQ Game Hall has 200m

registered players

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Produced by

http://www.marbridgeconsulting.com/marbridgedaily/2012-02-08/article/53481/mobile_qq_game_registered_users_exceeds_200_mln





Next

Generation

Content


Angry Birds Space was downloaded 10m times in

3 days

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Produced by

https://twitter.com/

Next

Generation

Content


You can now ‘’Like’ Kahlua when you watch The

Big Lebowski on Facebook

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Produced by

https://www.facebook.com/BigLebowskiMovie/app_189437037814379

Next

Generation

Content


Mercedes let people control posters with their

car keys

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Produced by

http://youtu.be/d9PIgi1CnK0

Next

Generation

Content


BMI’s Pinterest Lottery

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Produced by

http://digital-examples.blogspot.com/2012/03/marketing-with-pinterest-bmis-pinterest.html











Next

Generation

Content


Blue Ivy Carter’s Tumblr

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http://helloblueivycarter.tumblr.com/

Next

Generation

Content


Chicago Mixtape

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http://www.chicagomixtape.com/calendar/current/mammoth-mixtape062/

Next

Generation

Technology


Next

Generation

Technology


This is not the web…

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Produced by

http://bradfrostweb.com/blog/notes/this-is-the-web/







Next

Generation

Technology


The rise and fall of personal computing

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Produced by

http://www.asymco.com/2012/01/17/the-rise-and-fall-of-personal-computing/













Next

Generation

Technology


Half of American homes own at least one Apple

product

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Produced by

http://www.cnbc.com/id/46857053

Next

Generation

Technology


How much companies depend on their largest

revenue stream

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Produced by

http://www.splatf.com/2012/02/eggs-basket-index/





Next

Generation

Content


Next

Generation

Social Media


Instagram added 10m users in 10 days

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Produced by

http://techcrunch.com/2012/04/13/instagrams-user-count-now-at-40-million-saw-10-million-new-users-in-last-10-days/































Next

Generation

Social Media


Facebook refers nearly as much traffic to The

Guardian as Google does

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Produced by

http://blogs.journalism.co.uk/2012/03/21/social-predicted-to-overtake-search-as-guardian-traffic-driver/

















Next

Generation

Social Media


Twitter records were broken at the Super

Bowl

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Produced by

http://venturebeat.com/2012/02/05/a-roundup-of-super-bowl-and-tech-by-the-numbers/



















Next

Generation

Social Media


David Beckham’s H&M ad generated 109,000

comments in social media within 45 minutes

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Produced by

http://www.digiday.com/social/hms-super-bowl-david-beckham-ad-on-top-thanks-to-the-ladies/























Next

Generation

Content


Next

Generation

Effectiveness


Amex’s Tweet Your Way To Savings generated sales

of $7.2m

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Produced by

http://www.marketingvox.com/american-express-twitter-campaign-huge-success-so-far-050817/

















Next

Generation

Effectiveness


Domino’s Pizza generated £1m in revenue in

the UK from mobile in one week

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Produced by

http://econsultancy.com/uk/blog/9449-domino-s-achieves-1m-in-mobile-sales-in-one-week





















Next

Generation

Effectiveness


Ralph Lauren’s growth is attributed to digital

activity

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Produced by

http://www.marketingvox.com/luxury-brand-ralph-lauren-scores-with-online-sales-050424/

















Next

Generation

Effectiveness


Unilever’s digital campaigns yield over $3 for

every $1 spent

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Produced by

http://adage.com/article/news/cost-cuts-store-p-g-unilever/232539/











Next

Generation

Effectiveness


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Business

Next Generation Media Quarterly April 2012