Next Generation Media Quarterly January 2012

Property of Aegis Media. All rights reserved.

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Produced by

…

http://www.slideshare.net/NextGenerationMedia


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The Next Generation is…

- Technology transforming

media

- Content accessible anywhere

- People in control

Next

Generation

People


Next

Generation

People


91% of online Americans use social media

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Produced by

http://www.mediapost.com/publications/article/160168/social-media-bridges-generation-gap.html









Next

Generation

People


Over 35s are more likely to own a digital

camera

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Produced by

http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_EHT_Research_2012_Consumer_Technology_Report.pdf


Next

Generation

Mobile


How mobile computing has grown

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Produced by

http://www.asymco.com/2012/01/17/the-rise-and-fall-of-personal-computing/













Next

Generation

Mobile


There are 128m 3G subscriptions in China

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Produced by

http://www.marbridgeconsulting.com/marbridgedaily/2012-01-18/article/53122/chinas_3g_subscriber_base_reaches_128_mln





Next

Generation

Mobile


An estimated 6.8m smartphones were activated

around the world on Christmas Day

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Produced by

http://allthingsd.com/20111227/a-gift-to-developers-a-quarter-of-a-billion-apps-downloaded-on-christmas/

























Next

Generation

Mobile


An estimated 1.2bn apps were downloaded in the

last week of 2011

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http://allthingsd.com/20120102/appy-holidays-the-first-billion-download-week/













Next

Generation

Mobile


Transactions on Kenya’s mobile M-Pesa service

are larger than on Western Union

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http://thenextweb.com/africa/2011/10/24/local-transactions-by-kenyas-mobile-money-service-m-pesa-exceeds-western-unions-global-transactions/




























Next

Generation

Mobile


20% of the traffic to FT.com now comes from

mobile devices

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Produced by

http://aboutus.ft.com/2011/11/18/ft-web-app-registers-one-million-users/













Next

Generation

Mobile


10% of iPlayer viewing is through a mobile

device

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http://digital-stats.blogspot.com/2011/12/10-of-iplayer-viewing-is-through-mobile.html















Next

Generation

Content


Next

Generation

Content


The Guardian gets 1m page views a day via

Facebook

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Produced by

http://www.guardian.co.uk/media/pda/2011/nov/30/guardian-facebook-app





Next

Generation

Content


YouTube had over a trillion video views in

2011

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Produced by

http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123







Next

Generation

Content


One Direction fans played along with #1D

CyberPunk

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Produced by

http://digital-examples.blogspot.com/2011/10/one-directions-cyber-punk.html









http://adage.com/article/trending-topics/top-10-twitter-trends-2011-tv-movies-music-news/231385/



















Next

Generation

Content


Stephen Fry leveraged his 3.5m Twitter

followers to sell Sherlock Holmes

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Produced by

http://digital-examples.blogspot.com/2011/12/stephen-fry-leverages-his-followers-to.html













Next

Generation

Content


Reebok’s 3D street art project

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Produced by

http://www.adverblog.com/2011/11/19/reebok-3d-art/





Next

Generation

Content


Converse’s low tech treasure hunt

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Produced by

http://play.converse.co.uk/2011/10/11/the-right-to-take-it-outside/











Next

Generation

Content


25 ways to wear a scarf in 4.5 minutes

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Produced by

http://www.youtube.com/watch?v=5LYAEz777AU

Next

Generation

Technology


Next

Generation

Technology


70% of Square merchants didn’t take credit card

payments before

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Produced by

http://www.mobiledia.com/news/111717.html

Next

Generation

Technology


50% of Fandango users in the US are using mobile

cinema tickets

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Produced by

http://www.mobilecommercedaily.com/2012/01/11/50pc-of-users-utilize-mobile-ticketing-fandango













Next

Generation

Technology


Coca Cola & Google‘s NFC vending machines

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Produced by

http://www.simplyzesty.com/mobile/coca-cola-and-google-show-future-of-vending-machines/

















Next

Generation

Technology


A WiFi vending machine in Japan

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Produced by

http://www.japantrends.com/new-wi-fi-dispensing-vending-machine/











Next

Generation

Content


Next

Generation

Social Media


8 of the 10 most followed people on Twitter are

women

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Produced by

http://twitaholic.com/

Next

Generation

Social Media


The US X Factor got 94,000 mentions in social

media per episode

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http://adage.com/article/trending-topics/fox-takes-top-spots-show-social-buzz-ranking/230843/

















Next

Generation

Social Media


51% of UK X Factor viewers used Facebook as

they watched the programme

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Produced by

http://carat.co.uk/news/twitter-as-influential-as-judges-in-deciding-x-factor

















Next

Generation

Social Media


Brands are Hanging Out with fans on Google+

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Produced by

http://adage.com/article/digital/brands-start-test-hangouts-google -pages/231053/











Next

Generation

Social Media


Stephen Fry leveraged his 3.5m Twitter

followers to sell Sherlock Holmes

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Produced by














Next

Generation

Social Media


Real names will be needed for microblogs in

China

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Produced by

http://www.marbridgeconsulting.com/marbridgedaily/2011-12-16/article/52293/beijing_requires_microblogs_to_use_real_name_system





Next

Generation

Location &

Loyalty


Next

Generation

Location &

Loyalty


Starbucks’ NFC checkins promotion in China

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Produced by

http://adage.com/article/digital/starbucks-taps-china-s-foursquare-holiday-check-push/230865/?utm_source=digital_email















Next

Generation

Location &

Loyalty


The 3 new Fall shows in the US with the highest

GetGlue checkins all got re-commissioned

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Produced by

http://adage.com/article/trending-topics/getglue-a-good-predictor-tv/231005/











Next

Generation

Content


Next

Generation

Effectiveness


A mobile site re-design generated a 500% increase

in sales for New Look

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Produced by

http://blog.wapreview.com/15423/

Next

Generation

Effectiveness


49% of people exposed to Doritos ads in Xbox LIVE

later bought Doritos

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Produced by

http://advertising.microsoft.com/uk/doritos-xbox-live-arcade-game









Next

Generation

Effectiveness


A tweet from Selena Gomez drove over 20,000

downloads

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Produced by

http://venturebeat.com/2011/11/17/selena-gomez-postcard-on-the-run/












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