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1Lack
of Planning
Lack of planning often results in failure to capture the “product voice.”
Without the right voice, your product won’t speak to the right market.
2
PoorResource Allocation
Pre-launch activities that will help sell your product need adequate funding.
3Emotional
Attachment
Emotions shouldn’t be the deciding factor in business planning, especially when
they conflict with market research and other critical data.
4
InadequateConsumer Education
Your product launch should educate consumers so that people understand
why they need your product, not just that they need it.
5Meager
Marketing Budget
If you’ve allocated too little for marketing, no one will know your product exists.
6
InsufficientMarket Research
Without quality market research such as beta users, competitive intelligence,
and outside evaluations, expect your launch to backfire.
7Bad
Timing
Your market research, as well as trusted advisors, should shed insight on the best
time to launch.
8
PricingFaux Pas
Avoid pricing extremes and consider commissioning a trade-off analysis to
obtain pricing feedback.
By Brian Bamberger Managing Partner, Pharma Acumen
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