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No More Dead AirHey, Brand! You can stop talking now
Photo via Flickr cogdogblog
What being a talk show host taught me about Fans & branding
~ Ghani Kunto
Yesterday,
if you don’t talk,there’s dead air
Photo via Flickr CarbonNYC
Yesterday,
if you don’t talk,there’s dead air
Today,
if you talk,all we hear is STATIC
Photo via Flickr CarbonNYC
Hollywood pumps out Harry Potter moviesevery 2 years
Photo via Flickr eric_chet
Hollywood pumps out Harry Potter moviesevery 2 years
Fans publish Harry Potter fan fictionevery day
Photo via Flickr eric_chet
From written words...
via http://www.harrypotterfanfiction.com/
... to art work ...
via Smosh
... to Fan-made movies
via TubeFilter
Your Fans are already speaking to each other
Are you really going to take the mic away just so you can talk some more?
Photo via Flickr visual.dichotomy
not to dominate it
Your brand is the talk show hostNo one cares about what you have to say
Your job is to facilitate conversation
Photo via Flickr d’n’c
Don’t worry about dead air
Your Fans are already singing in the background
Just turn down the brand volume and listen
You don’t have to be Harry Potterto have Fans
Every brand has Fans
You don’t have to be Harry Potterto have Fans
Every brand has Fans
Do you know yours?
http://www.mobileYouth.org
youth marketing insights for handset brands,
MOBILEYOUTHyouth marketing mobile culture since 2001
THE MOBILEYOUTH 2013 REPORT
content providers and operators
features:29 reports
400+ pagesdata, charts, cases
mobileYouth: tracking youth & mobile culture since 2001
MOBILEYOUTHyouth marketing mobile culture since 2001
THE MOBILEYOUTH 2013 REPORT
http://www.mobileyouth.org
