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Del dominio al click – Keep it simple
Madrid, 2-3-4 Octubre 2009
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Agenda
Nominalia y el Grupo Dada
Objetivos y Valores
Problemática para Webmasters
Soluciones para Webmasters
Simply
Preguntas y Respuestas
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Nominalia Empresa fundada en el año 1997
Primera empresa española acreditada por ICANN (Internet Corporation for Assigned Names and Numbers): organización internacional responsable para la definición, administración y coordinación de los nombres de dominios en Internet
Miembro fundador de CORE (Consejo de Registradores de Internet)
Registrador acreditado de la mayoría de extensiones
Registro de todas las extensiones del mundo (256.)…
Su Identidad en Internet
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Nominalia hoy En el 2006, Nominalia integra el grupo internacional Dada
Ampliación de la gama de productos y servicios
– Hosting compartido
– Servidores privados y dedicados
– Marketing online
Acompar el usuario en todas las etapas de su presencia en Internet
Del dominio al clic, Keep it Simple
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Grupo Dada Multinacional de origen italiano – cotiza en la bolsa de Milan
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Dada Pro
1.400.000 dominios
800.000 cuentas de correo
500.000 sitios web alojados
4.000 servidores dedicados
450.000 clientes
6 Datacenters
Dedicado
Correo
Hosting
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Problemática para webmasters Necesidades diferentes para cada proyecto / cliente
– Lenguajes de programación / entorno / tecnología
– Areas de negocio
– Tipo de aplicación o proyecto a desarrollar (web, intranet/extranet, CRM, CP)
Multitud de area
– General: comercial, analysis de necesidad, coordinación equipo
– Específico: Navegabilidad, usabilidad, accesibilidad, diseño, maquetación, programación, alojamiento, marketing online…
Problemas del desarrollo propio (dll , intranet, CP)
Creación de entornos de desarrollo / test / producción
Alojamiento aplicación
Concentración en actividades que generanValor añadido para el cliente
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Soluciones Nominalia para webmasters Dominios
– Registro de varias extensiones para protección y promoción de marca
– Posicionamiento en buscadores y publicidad online
– Extensiones originales para microsites (.me; .it, .dj…)
Hosting
– Aplicaciones preinstaladas (Joomla, Wordpress…)
– Software as a Service (SaaS):
• Comercio electrónico
• Programas de administración de contenidos
– Soluciones a la Carta (multidominio, correo, BBDD, espacio web, add-on)
– Alojamiento virtual
• Prestaciones
• Flexibilidad (periodo de contratación, disponibilidad inmediata)
• Precio
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Soluciones Nominalia para webmasters Servidores dedicados
– Genéricos / Gestionados
– Disponibilidad – fiabilidad - Servicio
– Precio
Programa de distribución
Soluciones de Marketing Online
– Posicionamiento en buscadores
– Publicidad online / alternativa a Google AdWords
Simply
Gabriele Sposato Simply Marketing Manager
Congreso de Webmasters (Madrid) – 4 Octubre 2009
Cómo sacarle el mayor partido a su presencia en la Red.¡Obtenga ingresos con su sitio web y promuévalo con Simply!
PROPERTY OF DADA
What is Simply?
Simply as a business solution for Publishers & Advertisers
Simply product line
Agenda
What is Simply?
What is Simply?
PROPERTY OF DADA
Proprietary Technologyall core platform & algorithms developed in Simply
Use of Multiple Targeting Technologies
focusing on users rather than content
Automatic Performance Optimisation
provided through constantly evolving algorithms
Simply is…
A Third Generation Online Ad Network
Inside
InsideOutside
Easy & Intuitive user-experienceIt should take only few steps to create, modify and inquiry
Comprehensive online adv solutionAllowing to come to Simply for all online adv needs
Transparent & service oriented offerResponding to needs of the market
What is Simply?
PROPERTY OF DADA
Simply is…
A Third Generation Online Ad Network
…..
Interfaces Engine
AdNetworkbehavioral and
contextual targeting
Publisher
Advertiser
Ad network
What is Simply?
Simply Advertising Platform
Engine Proprietary Ad Server: it manages the campaigns planning, the budget allocation and the distribution of the campaigns across the network. The adsever can be connected to large publishers adserver to have a unique reporting environment
Performance management: Optimization of the campaigns performances
Search algorithm: a proprietary search technology allows the contextual and behavioural targeting delivery of the campaigns impressions
Suppliers connection: Automatically connected to the largest advertising networks
What is Simply?
Simply Core Technology
AdNetworkbehavioral
and contextual targeting
Publisher
Advertiser
Simply as a business solution for Publishers & Advertisers
Simply as a business solution
PROPERTY OF DADA
PUBLISHERsolutions
Simply has…Two Primary Divisions of Services
Simply as a business solution
PROPERTY OF DADA
Earn Revenue from siteWorks in CPM, CPC and CPA
Targeting TechnologyProviding a proprietary targeting algorithms based on a combination of…
Contextual TargetingBehavioral TargetingYield Management
Allows the Provisioning of Adverts to users website Providing textual & image based banner advertisements
Simply as a business solution
PROPERTY OF DADA
Single Tag Implementation
Re-direct Technology
Automatic Site Categorization
Auto-profiling of users in behavioral categories
Auto-Integration & optimization of different ad networks
What is behind the technology
Publishers
Simply as a business solution
PROPERTY OF DADA
PUBLISHERsolutions
Simply has…Two Primary Divisions of Services
ADVERTISERsolutions
Simply as a business solution
PROPERTY OF DADA
Allows the Creation & Distribution of Adverts through
Online Advertising CampaignsHigh performance advertising thanks to targeting technology
Ease the complications of all activities from creation to optimisation.
simply ADVERTISER
Publishers Advertisers
Easy to use interface to create campaigns
Banner and multi-text creators
Automatic campaign budget distribution
CPC Suggestion functionality
Traffic estimator
Dynamic Targeting Mix
CPA functionality and reporting
…and works!
Simply as a business solution
PROPERTY OF DADA
Simply the business solution
Simply product line
Simply product line
PROPERTY OF DADA
simply ADVERTISER
Simply product line
PROPERTY OF DADA
simply ADVERTISER
Access to…Premium Network
Specially Selected Publishers
High Volumes of Impressions
Quality Content
Excellent Performance
Simply product line
PROPERTY OF DADA
simply ADVERTISER
Access to…Maximum Visibility
Broad Distribution
All Simply Network Publishers
Full Targeting optimization
Simply product line
PROPERTY OF DADA
simply ADVERTISER
Access to…Google
Extensive Geo Targeting
Local, Regional, International
Highest Distribution Rate
Effectiveness
Simply product line
PROPERTY OF DADA
The Simply Sales Agency offers digital crossmedia, direct, display and
performance planning services.
A dedicated accounting service offers customers and media buyers planning
for performance campaigns on all major digital channels in the world and
integrated targeting projects thanks to proprietary databases and insider
connections with international networks.
Simply SALES AGENCY
Simply product line
PROPERTY OF DADA
INVESTORS
INDUSTRY CAMPAIGN SAMPLE ADVERTISER
FASHION Clothes, Shoes
FINANCE Insurance, Bank, Loan, Mortgage
FOOD & BEVERAGE Snacks, Drinks, Softdrinks
AUTOMOTIVE New car models
Simply product line
PROPERTY OF DADA
INVESTORS
INDUSTRY CAMPAIGN SAMPLE ADVERTISER
CINEMA New Movies, Trailers, Blockbusters
EDITORIAL Books, Newspaper, Journal
HEALTHCARE Perfume, Beauty Products
MEDIA & HI TEC TV, Electronics, Entertainment
Simply.com
PROPERTY OF DADA
JOIN SIMPLY.COM!
Maximum and optimised returns for your website traffic
Advanced technology for managing the campaigns
Detailed and customised reports
Precise and reliable payments
Guaranteed assistance and editorial control of published adverts
Why should you entrust Simply.com with your impressions?
Have you got more than 1.000.000 page view/month?
Contact [email protected], we are looking for Spanish Premium Publisher
Advertising that simply works
www.simply.com
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www.nominalia.comwww.simply.com
Servicio Comercial: 902 501 444
3636
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