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CERKDTI- Christian Palau

NEW YORK

The Paradise of Advertisement

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The Paradise of AdvertisementMarketing was born in USA… and so, with a simple walk through the streets of its reference

city- New York… you can experiment and find constant examples of marketing strategies …

User Experience Improvement

Support Adaptation

Humour marketingThe Billboard strategies

The use of the store as an Ad

Emotional EngagementCreation of Community

Local adaptation strategies

Customer targeting Price as an opportunity of marketing

A “well-done” core business as the best Brand Ad

Brand Bandels

Re-definition of tangible value

In the next slides… I attach you some of the examples that surprise me… Enjoy!!

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No store yet??? No problem… begin

creating Awareness

If you have a strong brand many times is not necessary to show the final product… your brand can work for you

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Join your brand with top brands… that will help your brand to become

bigger and nearest to consumer

Give sense to your product… show clear and near

examples of how to improve the use of

it

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Make humour of your brand… A different way to explain the change of strategy inside it…

A sight from the Brooklyn Bridge

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Your store can be

your best Ad…Take the

opportunity of making your

customers feel your brand experience

Your store is your house…

expresses how your brand is…

5th Avenue in front Plaza Hotel

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Your store can be

your best Ad…

5th Avenue

Take care… your store reflects the style and

feeling of your brand…

The stone, the glass, the

furniture of your store… can

engage your customers

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Your store can be

your best Ad…

Some of them can become emblematic

references…

A well done brand work can

make your brand synonymous of a

generic…TIFFANY = DIAMONDS

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More than a simple chocolate

…The M&M’s

store… 3 floors of pure auto-

branding

Broadway Street- 47th

Two Mega Screens are the big attractors of the consumer’s

eyes

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Broadway Street- 48th

and consumer empathize with it…

The product acquires life…

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the product…

Allow the consumers to

identify themselves with

your product5th Avenue near Rockefeller Center

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Be consistent with your brand…Try always to have a homogeneous message…

Downtown in the Seaport

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Try to impact in an emotional way in your consumers…

Allow them to become part of your

brand…Madison Square Garden

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Use your “core business” to communicate & create brand…

1st step to create engagement is a well done “core business”

Times Square- Reuters Building

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User Experience equals to

Brand Experience

Everyday you have an

opportunity to interact with

your customers

5th Avenue- FAO Store

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You have an opportunity to surprise your customers… Use

it!!!

Think in

Green!!

5th Avenue- FAO Store

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Make your customers feel different… A special customer experience

engage the customer

5th Avenue- FAO Store

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Be Global… Act Local GLOCAL Strategy

Main Street in Chinatown

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Returning to the 80’sTake care… not all consumers assume the

same speed of your brand…

A small store in a small street in Chinatown

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A prize can be a marketing opportunity… however

you’re entering in a radical marketing strategy

A store in the downtown- Wall Street quarter

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Any kind of support can help you to put in the market a

brand message

With creativity you can

transform a boring support in something that engages

your customers

R2D2 post box in 5th Avenue

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Broadway is Unique!!!

There are very few products that die with the pass of years… is only a question of adaptation

Theatre is dead??? No…

Broadway St.

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THETHE MARKETING UNIVERSE CENTER !!!

Times Square

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Is not only a question of being there…You must be visible…

Times Square

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Your fantastic brand message can quickly be

“slept” by the ones of your competitors

Times Square